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- Ruohonjuuri
Brand page · Personal Care · Finland
Ruohonjuuri traffic, ads & competitors 300k visits a month, 69 active Meta ads, Gravity score 631.
Ruohonjuuri — Ruohonjuuri is a Finnish retail chain that sells eco-friendly, organic and fair trade products for beauty, health, food and home goods. In September 2026 ruohonjuuri.fi drew an estimated 300k visits, down 23% on the month before. It ranks #2 of 282 Personal Care brands in Finland.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 5 peers: Personal Care brands in Finland with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Ruohonjuuri is a Finnish retail chain that sells eco-friendly, organic and fair trade products for beauty, health, food and home goods.
01 · Traffic
Ruohonjuuri website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Ruohonjuuri drew an estimated 300k visits in September 2026, down 23% on the month before and up 27% over three months.
- Worldwide#37,515of 4.5m sites · Top 1%
- In Finland#134of 20.4k sites · Top 1%
- Personal Care, worldwide#1,584of 215,119 brands · Top 1%
- Personal Care, Finland#2of 282 brands · Top 1%
300k
estimated visits in September
1 mo ▼ −22.6%4 mo ▲ +27.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Ruohonjuuri reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Ruohonjuuri holds 2.9 out of 5 on Trustpilot over 5 reviews, 1 of them in the last twelve months: 40% of customers give five stars and 20% one star. On Google, Ruohonjuuri scores 4.9 over 18 reviews.
Fitness and Nutrition Service Organic Food Store Vitamin and Supplements Store Health Food Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Ruohonjuuri best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Ruohonjuuri sells on Shopify, 83% of its catalogue in stock. The best seller is Kuivattu mango, 150 g, at €5.80, followed by Kookosvesi, 330 ml and Cashew-pähkinät, 1 kg.
#1Kuivattu mango, 150 gRuohonjuuri€5.80In stock
#2Kookosvesi, 330 mlRuohonjuuri€2.40In stock
#3Cashew-pähkinät, 1 kgRuohonjuuri€24.90In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Ruohonjuuri in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 90% of the catalogue
- In stock
- 83%
- Upper price quartile
- US$28.56
- Currency
- EUR
04 · Ads
Ruohonjuuri ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Ruohonjuuri runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since February 2026 (image, text).
Alennukset jopa -50% 🧡Ruohonjuuri7 Oct 2026image
RuohonjuuriRuohonjuuri6 Oct 2026image
Puhdistusmaito (Mild Milk Cleanser ), 100 mlRuohonjuuri5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Ruohonjuuri Oyverified
Text ad21 Oct 2026Ruohonjuuri Oyverified
Text ad21 Oct 2026Ruohonjuuri Oyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Ruohonjuuri influencers
The creators who tag @ruohonjuuri on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @ruohonjuuri on Instagram, led by Eevaleena Liedes (11.3k followers, 1.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| EEevaleena Liedes@eevisliedes · 🇫🇮 FI | Beauty cosmetics skincare Creator | 11.3k | 1.6% | 1 | Tagged @ruohonjuuri |
06 · Competitors according to Gravity
Ruohonjuuri competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Ruohonjuuri among Personal Care brands in Finland. The closest is Organa, then Wellness Warehouse, New Garden, enaturalnie.pl, Reformhaus, Holland & Barrett.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Organaorgana.com.pe | |||||||
| Wellness Warehousewellnesswarehouse.com | |||||||
| New Gardennewgarden.com.ar | |||||||
| enaturalnie.plenaturalnie.pl | |||||||
| Reformhausreformhaus.de | |||||||
| Holland & Barretthollandandbarrett.nl |
07 · Company
Who is behind Ruohonjuuri?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Ruohonjuuri is a company based in Helsinki, Finland, founded in 1982 according to LinkedIn, on a domain registered in May 2000. It employs about 111 people.
- Entity country
- 🇫🇮 Finland · Helsinki
- Founded
- 1982, per LinkedIn
- Domain registered
- 18 May 2000
- Status
- Operating
- Employees
- 111 on LinkedIn · 51-200
- Own store
- ruohonjuuri.fi · Shopify · EUR
- Catalogue
- 762 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Ruohonjuuri
What people ask Google about Ruohonjuuri.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Ruohonjuuri legit or a scam?
According to Gravity by Benchr, Ruohonjuuri is a brand based in Helsinki, Finland: its website has existed since May 2000, it sells on a Shopify store, it employs 111 people on LinkedIn, it has 47,327 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Ruohonjuuri?
Ruohonjuuri is a Finnish retail chain that sells eco-friendly, organic and fair trade products for beauty, health, food and home goods. Gravity by Benchr classifies it under Personal Care, with Water Dispensing & Filtration making up 0% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Ruohonjuuri cost?
Ruohonjuuri's best seller, Kuivattu mango, 150 g, sells €5.80 on ruohonjuuri.fi. 83% of the catalogue is in stock. Gravity does not track prices daily: check ruohonjuuri.fi before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Ruohonjuuri discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Ruohonjuuri advertises on Facebook and Instagram and on Google, where its offers often run. Check ruohonjuuri.fi for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Ruohonjuuri?
Ruohonjuuri sells on its own website, ruohonjuuri.fi, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Ruohonjuuri?
Gravity by Benchr records a company based in Helsinki, Finland, founded in 1982 according to LinkedIn, on a domain registered in 2000, with 111 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Ruohonjuuri growing?
Yes. Gravity by Benchr estimates about 300,300 visits to ruohonjuuri.fi in September 2026, down 23% in a month and up 27% over three months. Ruohonjuuri ranks #2 of 282 Personal Care brands in Finland in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Ruohonjuuri use?
Gravity by Benchr identifies ruohonjuuri.fi as a Shopify store (standard plan, not Shopify Plus), selling in EUR. It advertises through Meta and on Google since February 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Ruohonjuuri's ad budget?
Gravity by Benchr does not publish a spend figure for Ruohonjuuri on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Finland?
Among Personal Care brands in Finland in the Gravity by Benchr index, Ruohonjuuri ranks #2 of 282 by estimated traffic. Its closest competitors on the same market are Organa, Wellness Warehouse, New Garden, enaturalnie.pl and Reformhaus. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Ruohonjuuri.