Brand page · Building Consumables
Rust-oleum: 400K visits a month, 76 active Meta ads.
Rust-oleum — Rust-Oleum Colours is an online store that sells paint products including various finishes, colors, and brands for furniture, walls, bathrooms, kitchens, outdoor surfaces, and craft projects. In September 2026 rustoleumcolours.co.uk drew an estimated 400K visits, down 10% on the month before. It ranks #4 of 689 Building Consumables brands and holds a 3.4 Trustpilot rating over 305 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Rust-Oleum Colours is an online store that sells paint products including various finishes, colors, and brands for furniture, walls, bathrooms, kitchens, outdoor surfaces, and craft projects.
01 · Traffic
How much traffic Rust-oleum gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Rust-oleum drew an estimated 400K visits in September 2026, down 10% on the month before and down 9% over three months.
- Worldwide#29,793of 4.5M sites · Top 1%
- In United Kingdom#1,420of 192K sites · Top 1%
- Building Consumables, worldwide#38of 22,981 brands · Top 1%
- Building Consumables, United Kingdom#4of 689 brands · Top 1%
400K
estimated visits in September
1 mo ▼ −9.7%4 mo ▼ −9.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Rust-oleum.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Rust-oleum holds 3.4 out of 5 on Trustpilot over 305 reviews, 61 of them in the last twelve months: 73% of customers give five stars and 17% one star. That volume places Rust-oleum in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Paint Store Paint Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Rust-oleum sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Rust-oleum's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Rust-oleum in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What Rust-oleum is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Rust-oleum runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Ad - I had a tricky teenage client to please for this room makeover and I’m relieved to say he loves it! The blue astronaut room was madeRust-Oleum UK6 Oct 2026video
Ad - I had a tricky teenage client to please for this room makeover and I’m relieved to say he loves it! The blue astronaut room was madeRust-Oleum UK6 Oct 2026video
✨ Main bathroom glow up I genuinely thought would never happen ✨ Ad This room has been a very long time coming. After around two years ofRust-Oleum UK6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Tor Coatings Limitedverified
Text ad21 Oct 2026Tor Coatings Limitedverified
Text ad21 Oct 2026Tor Coatings Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Rust-oleum.
The creators who tag @rustoleumuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Rust-oleum competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Rust-oleum among Building Consumables brands. The closest is dulux.co.uk, then Valspar Paint, Next Day Paint, COAT Paints, flugger.pl, Nerolac.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| dulux.co.ukdulux.co.uk | |||||||
| Valspar Paintvalsparpaint.co.uk | |||||||
| Next Day Paintnextdaypaint.co.uk | |||||||
| COAT Paintscoatpaints.com | |||||||
| flugger.plflugger.pl | |||||||
| Nerolacnerolac.com |
07 · Company
The company behind Rust-oleum.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Rust-oleum is an e-commerce brand, on a domain registered in February 2021.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Legal form
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- Entity country
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- Founded
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- Domain registered
- 10 Feb 2021
- Share capital
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- Status
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- President
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- Employees
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- Total raised
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- Investors
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- VC-backed
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- Own store
- rustoleumcolours.co.uk · Bigcommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Rust-oleum
What people ask Google about Rust-oleum.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Rust-oleum legit or a scam?
According to Gravity by Benchr, Rust-oleum is a brand: its website has existed since February 2021, its Trustpilot profile is claimed by the brand, it sells on a Bigcommerce store, it has 132,424 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Rust-oleum reviews
Customers rate Rust-oleum 3.4 out of 5 on Trustpilot over 305 reviews, 61 of them in the last twelve months: 73% give five stars, 17% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Rust-oleum known for?
Rust-Oleum Colours is an online store that sells paint products including various finishes, colors, and brands for furniture, walls, bathrooms, kitchens, outdoor surfaces, and craft projects. Gravity by Benchr classifies it under Building Consumables. Source: Gravity by Benchr product classification.
Rust-oleum promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Rust-oleum advertises on Facebook and Instagram and on Google, where its offers often run. Check rustoleumcolours.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Rust-oleum?
Rust-oleum sells on its own website, rustoleumcolours.co.uk, a Bigcommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Rust-oleum?
Gravity by Benchr records a company, whose domain was registered in 2021. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Rust-oleum doing well?
Not at the moment. Gravity by Benchr estimates about 399,900 visits to rustoleumcolours.co.uk in September 2026, down 10% in a month and down 9% over three months. Rust-oleum ranks #4 of 689 Building Consumables brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Rust-oleum use?
Gravity by Benchr identifies rustoleumcolours.co.uk as a Bigcommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records.
How much does Rust-oleum spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Rust-oleum on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Building Consumables brands?
Among Building Consumables brands in the Gravity by Benchr index, Rust-oleum ranks #4 of 689 by estimated traffic. Its closest competitors on the same market are dulux.co.uk, Valspar Paint, Next Day Paint, COAT Paints, flugger.pl. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Rust-oleum.