Brand page · France
Millet: 317K visits a month, 17 active Meta ads.
Millet — Millet is a brand born in Annecy that is tested and certified in Chamonix. In September 2026 millet.com drew an estimated 317K visits, down 8% on the month before.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Instagram Sept 2026Trustpilot Oct 2026
About the store
Millet is a brand born in Annecy that is tested and certified in Chamonix.
01 · Traffic
How much traffic Millet gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Millet drew an estimated 317K visits in September 2026, down 8% on the month before and down 15% over three months.
- Worldwide#33,464of 4.5M sites · Top 1%
- In France#1,292of 166K sites · Top 1%
- Category, worldwide—Data not available
- Category, France—Data not available
317K
estimated visits in September
1 mo ▼ −8.2%4 mo ▼ −15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Millet.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Millet holds 4.2 out of 5 on Trustpilot over 157 reviews, 89 of them in the last twelve months: 50% of customers give five stars and 41% one star. That volume places Millet in the top 30 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30 %. On Google, Millet scores 4.7 over 3,259 reviews.
Sportwear Manufacturer
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Millet sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Millet's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Millet in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Millet is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Millet runs Meta ads on Facebook, Instagram, Audience Network, Threads.
MILLET x ELEMENT : Collection disponibleMillet Mountain13 Oct 2026video
Chaussures UBIC MID GORE-TEX femmeMillet Mountain13 Oct 2026image
Chaussures UBIC TREK GORE-TEX femmeMillet Mountain12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Millet.
The creators who tag @millet_mountain on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @millet_mountain on Instagram, led by Sophie Lavaud | Himalayist & Speaker (20.7K followers, 10.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSophie Lavaud | Himalayist & Speaker@sophie_lavaud · 🇫🇷 FR | Travel tourism exploration Creator | 20.7K | 10.3% | 10 | Tagged @millet_mountain |
06 · Competitors according to Gravity
Who Millet competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Millet. The closest is salewa.com, then Mountain Equipment, montbell.jp, bergfuchs.at, CIMALP, Klättermusen.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| salewa.comsalewa.com | |||||||
| Mountain Equipmentmountain-equipment.com | |||||||
| montbell.jpmontbell.jp | |||||||
| bergfuchs.atbergfuchs.at | |||||||
| CIMALPcimalp.com | |||||||
| Klättermusenklattermusen.com |
07 · Company
The company behind Millet.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Millet is a company based in France, founded in 1921 according to LinkedIn, on a domain registered in August 1993. It employs about 286 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1921, per LinkedIn
- Domain registered
- 26 Aug 1993
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 286 on LinkedIn · 501-1,000
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- millet.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Millet
What people ask Google about Millet.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Millet a legit company?
According to Gravity by Benchr, Millet is a brand based in France: its website has existed since August 1993, its Trustpilot profile is claimed by the brand, it employs 286 people on LinkedIn, it has 183,617 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Millet reviews: is it worth it?
Customers rate Millet 4.2 out of 5 on Trustpilot over 157 reviews, 89 of them in the last twelve months: 50% give five stars, 41% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. On Google, Millet scores 4.7 over 3,259 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Millet sell?
Millet is a brand born in Annecy that is tested and certified in Chamonix. Source: Gravity by Benchr product classification.
Does Millet have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Millet advertises on Facebook and Instagram, where its offers often run. Check millet.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Millet?
Gravity by Benchr records a company based in France, founded in 1921 according to LinkedIn, on a domain registered in 1993, with 286 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Millet doing well?
Not at the moment. Gravity by Benchr estimates about 317,300 visits to millet.com in September 2026, down 8% in a month and down 15% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
What is Millet's ad budget?
Gravity by Benchr does not publish a spend figure for Millet on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Millet. Version française.