Brand page · Shoes · France
Salomon: 7.2m visits a month, 112 active Meta ads.
Salomon — Salomon is a modern mountain sport lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. In September 2026 salomon.com drew an estimated 7.2m visits, up 3% on the month before. It ranks #1 of 6,771 Shoes brands in France and holds a 1.5 Trustpilot rating over 1,296 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Salomon is a modern mountain sport lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps.
01 · Traffic
How much traffic Salomon gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salomon drew an estimated 7.2m visits in September 2026, up 3% on the month before and up 12% over three months.
- Worldwide#2,858of 4.5m sites · Top 1%
- In United States#1,006of 1.2m sites · Top 1%
- Shoes, worldwide#20of 46,962 brands · Top 1%
- Shoes, United States#1of 6,771 brands · Top 1%
7.2m
estimated visits in September
1 mo ▲ +2.7%4 mo ▲ +12.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Salomon.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salomon holds 1.5 out of 5 on Trustpilot over 1,296 reviews, 263 of them in the last twelve months: 12% of customers give five stars and 77% one star. That volume places Salomon in the top 10% of the 270,321 Trustpilot pages in the Gravity index. On Google, Salomon scores 4.8.
Ski Holidays
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Salomon sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Salomon's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Salomon in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Salomon is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salomon runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text, video).
Conoce SalomonSalomon12 Oct 2026image
Conoce SalomonSalomon12 Oct 2026image
Salomon - Sneakers Xt-6 Gtx - Safari / Safari - M12.5/w13.5Salomon12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Amer Sports Winter & Outdoor Companyverified
Text ad19 Oct 2026SALOMON SASverified
Text ad19 Oct 2026Amer Sports Winter & Outdoor Companyverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Salomon.
The creators who tag @salomon on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salomon on Instagram, led by Pacific Adventure Club (12.5k followers, 20.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PPacific Adventure Club@pacificadventureclub · 🇺🇸 US | Travel tourism exploration Creator | 12.5k | 20.2% | 12 | Tagged @salomon |
06 · Competitors according to Gravity
Who Salomon competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salomon among Shoes brands in France. The closest is Salomon Argentina, then La Sportiva, SCARPA®, salewa.com, atomic.com, Montaz.Com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Salomon Argentinasalomonstore.com.ar | |||||||
| La Sportivalasportivausa.com | |||||||
| SCARPA®scarpa.com | |||||||
| salewa.comsalewa.com | |||||||
| atomic.comatomic.com | |||||||
| Montaz.Commontaz.com |
07 · Company
The company behind Salomon.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salomon is a company based in France, founded in 1947 according to LinkedIn, on a domain registered in January 1995. It employs about 2,932 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇫🇷 France
- Founded
- 1947, per LinkedIn
- Domain registered
- 11 Jan 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 2,932 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- salomon.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salomon
What people ask Google about Salomon.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salomon legit?
According to Gravity by Benchr, Salomon is a brand based in France: its website has existed since January 1995, its Trustpilot profile is claimed by the brand, it employs 2,932 people on LinkedIn, it has 1,607,751 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Salomon?
Customers rate Salomon 1.5 out of 5 on Trustpilot over 1,296 reviews, 263 of them in the last twelve months: 12% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. On Google, Salomon scores 4.8. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Salomon known for?
Salomon is a modern mountain sport lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. Gravity by Benchr classifies it under Shoes. Source: Gravity by Benchr product classification.
Is there a Salomon discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Salomon advertises on Facebook and Instagram and on Google, where its offers often run. Check salomon.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Salomon?
Gravity by Benchr records a company based in France, founded in 1947 according to LinkedIn, on a domain registered in 1995, with 2,932 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Salomon growing?
Yes. Gravity by Benchr estimates about 7,247,300 visits to salomon.com in September 2026, up 3% in a month and up 12% over three months. Salomon ranks #1 of 6,771 Shoes brands in France in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Salomon spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salomon on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Shoes brands in France?
Among Shoes brands in France in the Gravity by Benchr index, Salomon ranks #1 of 6,771 by estimated traffic. Its closest competitors on the same market are Salomon Argentina, La Sportiva, SCARPA®, salewa.com and atomic.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salomon.