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  5. Salomon Australia

Brand page · Outdoor Recreation · Australia

Salomon Australia Top 1% worldwide Top 1% in Australia Top 1% in Outdoor Recreation Top 1% in Outdoor Recreation in Australia
salomon.com.au·🇦🇺 Moorabbin Airport, Australia· Shopify

Salomon Australia traffic, ads & competitors 396k visits a month, 257 active Meta ads, Gravity score 616.

Salomon Australia — Salomon Australia is the official online store for Salomon products in Australia and New Zealand, offering footwear, apparel, bags, packs and accessories for running, hiking and winter sports. In September 2026 salomon.com.au drew an estimated 396k visits, up 2% on the month before. It ranks #7 of 2,854 Outdoor Recreation brands in Australia.

salomon.com.au@salomonausnz 53.9kYouTube 299kFacebookTrustpilot 3.2Meta Ad Library 257

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
396k
+2% vs. August 2026
Instagram followers
53.9k
159 posts · @salomonausnz
Trustpilot
3.2
1 review · 1 in 12 months
Meta ads
257
active · on Google since 2022
Products
74%
in stock · 557 collections
Rank in Australia
#7
of 2,854 in Outdoor Recreation
LinkedIn
—
Data not available
Earned media value
€140.5k
per month, Instagram

Gravity score

616/ 1000 · 9 of 10 indicators rated
Brand Power607
Momentum426
Performance814

Percentiles within 37 peers: Outdoor Recreation brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Salomon Australia is the official online store for Salomon products in Australia and New Zealand, offering footwear, apparel, bags, packs and accessories for running, hiking and winter sports.

01 · Traffic

Salomon Australia website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Salomon Australia drew an estimated 396k visits in September 2026, up 2% on the month before and down 27% over three months.

  • Worldwide#30,004of 4.5m sites · Top 1%
  • In Australia#585of 105k sites · Top 1%
  • Outdoor Recreation, worldwide#307of 101,136 brands · Top 1%
  • Outdoor Recreation, Australia#7of 2,854 brands · Top 1%
Monthly visitssource Sept 2026

396k

estimated visits in September

1 mo ▲ +2.3%4 mo ▼ −27.4%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

Salomon Australia reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Salomon Australia holds 3.2 out of 5 on Trustpilot over 1 review, 1 of them in the last twelve months: 0% of customers give five stars and 100% one star.

Trustpilotread 20 Oct 2026
3.2TrustScore · 1 review · 1 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★0%
1 ★100%

Activewear Store Shoe Store Outdoor Clothing and Equipment Shop Outdoor Sports Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Salomon Australia best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Salomon Australia sells on Shopify, 74% of its catalogue in stock. The best seller is XT-6 GORE-TEX, at A$360.00, followed by XT-6 and XT-6.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Winter Sports & Activities36%
Sneakers19%
Athletic Shoes14%
Activewear11%

Share of the catalogue by product family.

Activity mixdominant: Outdoor Recreation
Outdoor Recreation41%
Shoes34%
Clothing18%
Clothing Accessories3%
Apparel & Accessories3%

The dominant category places Salomon Australia in its comparison group.

Prices and ratingsstore data
Average rating
4.66 / 5
Rated products
48% of the catalogue
In stock
74%
Upper price quartile
US$251.06
Currency
AUD

05 · Influencers

Salomon Australia influencers

The creators who tag @salomonausnz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @salomonausnz · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Salomon Australia competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Salomon Australia among Outdoor Recreation brands in Australia. The closest is Salomon Argentina, then La Sportiva, salewa.com, SCARPA®, Jack Wolfskin, sport-conrad.com.

CompetitorsOutdoor Recreation · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Salomon Argentinasalomonstore.com.ar
La Sportivalasportivausa.com
salewa.comsalewa.com
SCARPA®scarpa.com
Jack Wolfskinjack-wolfskin.com
sport-conrad.comsport-conrad.com
Competitors Gravity finds for Salomon Australia. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Salomon Australia with Salomon Argentina

07 · Company

Who is behind Salomon Australia?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Salomon Australia is a company based in Moorabbin Airport, Australia.

Legal entityGravity index, Nov 2026
Entity country
🇦🇺 Australia · Moorabbin Airport
DistributionGravity index, Nov 2026
Own store
salomon.com.au · Shopify · AUD
Catalogue
557 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Salomon Australia

What people ask Google about Salomon Australia.

9 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Salomon Australia a legit company?

According to Gravity by Benchr, Salomon Australia is a brand based in Moorabbin Airport, Australia: it sells on a Shopify store, it has 53,894 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Salomon Australia known for?

Salomon Australia is the official online store for Salomon products in Australia and New Zealand, offering footwear, apparel, bags, packs and accessories for running, hiking and winter sports. Gravity by Benchr classifies it under Outdoor Recreation, with Winter Sports & Activities making up 36% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Salomon Australia prices: how much is it?

Salomon Australia's best seller, XT-6 GORE-TEX, sells A$360.00 on salomon.com.au. 74% of the catalogue is in stock. Gravity does not track prices daily: check salomon.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Salomon Australia have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Salomon Australia advertises on Facebook and Instagram and on Google, where its offers often run. Check salomon.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Salomon Australia?

Salomon Australia sells on its own website, salomon.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Is Salomon Australia doing well?

Not at the moment. Gravity by Benchr estimates about 396,400 visits to salomon.com.au in September 2026, up 2% in a month and down 27% over three months. Salomon Australia ranks #7 of 2,854 Outdoor Recreation brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Salomon Australia use?

Gravity by Benchr identifies salomon.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2022. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Salomon Australia's ad budget?

Gravity by Benchr does not publish a spend figure for Salomon Australia on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Outdoor Recreation brands in Australia?

Among Outdoor Recreation brands in Australia in the Gravity by Benchr index, Salomon Australia ranks #7 of 2,854 by estimated traffic. Its closest competitors on the same market are Salomon Argentina, La Sportiva, salewa.com, SCARPA® and Jack Wolfskin. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salomon Australia.