- Gravity
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- Salons Direct
Brand page · Personal Care · United Kingdom
Salons Direct traffic, ads & competitors 188k visits a month, 15 active Meta ads, Gravity score 640.
Salons Direct — Salons Direct is a UK-based wholesale supplier of hair, beauty and nail salon supplies, offering over 13,000 products from 300 brands with free next day delivery on orders over £50. In September 2026 salonsdirect.com drew an estimated 188k visits, up 11% on the month before. It ranks #92 of 8,226 Personal Care brands in the United Kingdom and holds a 4.8 Trustpilot rating over 11,612 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 184 peers: Personal Care brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salons Direct is a UK-based wholesale supplier of hair, beauty and nail salon supplies, offering over 13,000 products from 300 brands with free next day delivery on orders over £50.
01 · Traffic
Salons Direct website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Salons Direct drew an estimated 188k visits in September 2026, up 11% on the month before and down 10% over three months.
- Worldwide#55,247of 4.5m sites · Top 5%
- In United Kingdom#2,806of 192k sites · Top 5%
- Personal Care, worldwide#2,539of 215,119 brands · Top 5%
- Personal Care, United Kingdom#92of 8,226 brands · Top 5%
188k
estimated visits in September
1 mo ▲ +11.4%4 mo ▼ −9.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Salons Direct reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Salons Direct holds 4.8 out of 5 on Trustpilot over 11,612 reviews, 1,651 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places Salons Direct in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Barber Supply Store Beauty Products Wholesaler Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Salons Direct best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Salons Direct sells on Shopify, 88% of its catalogue in stock. The best seller is Salons Direct Bi Monthly Mailer, at £0.01, followed by Lotus Creme Peroxide 1000ml 20 Vol 6% and Glossify Nude Naturabuild 15ml Builder Gel.
#1Salons Direct Bi Monthly MailerSalons Direct£0.01In stock
#2Lotus Creme Peroxide 1000ml 20 Vol 6%Salons Direct£3.25In stock
#3Glossify Nude Naturabuild 15ml Builder GelSalons Direct£12.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Salons Direct in its comparison group.
- Average rating
- 4.86 / 5
- Rated products
- 6% of the catalogue
- In stock
- 88%
- Upper price quartile
- US$27.60
- Currency
- GBP
04 · Ads
Salons Direct ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Salons Direct runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Salons Direct6 Oct 2026video
Shop ProcareSalons Direct6 Oct 2026image
Salons DirectSalons Direct6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Salons Direct Limitedverified
Text ad21 Oct 2026Salons Direct Limitedverified
Text ad21 Oct 2026Salons Direct Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Salons Direct influencers
The creators who tag @salonsdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @salonsdirect on Instagram, led by Beauty By Nicole (32k followers, 4.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| BBeauty By Nicole@___beautybynicole · 🇬🇧 GB | Beauty cosmetics skincare Creator | 32k | 4.8% | 33 | Tagged @salonsdirect |
06 · Competitors according to Gravity
Salons Direct competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Salons Direct among Personal Care brands in the United Kingdom. The closest is Capital Hair & Beauty, then salon-services.com, Alan Howard, CosmoProf Beauty, BEAUTY GARAGE, sallybeauty.co.uk.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Capital Hair & Beautycapitalhairandbeauty.co.uk | |||||||
| salon-services.comsalon-services.com | |||||||
| Alan Howardalanhoward.co.uk | |||||||
| CosmoProf Beautycosmoprofbeauty.com | |||||||
| BEAUTY GARAGEbeautygarage.jp | |||||||
| sallybeauty.co.uksallybeauty.co.uk |
07 · Company
Who is behind Salons Direct?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Salons Direct is a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in September 2001. It employs about 77 people.
- Entity country
- 🇬🇧 United Kingdom
- Founded
- 1992, per LinkedIn
- Domain registered
- 27 Sept 2001
- Status
- Operating
- Employees
- 77 on LinkedIn
- Own store
- salonsdirect.com · Shopify · GBP
- Catalogue
- 1,180 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Salons Direct
What people ask Google about Salons Direct.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Salons Direct legit?
According to Gravity by Benchr, Salons Direct is a brand based in the United Kingdom: its website has existed since September 2001, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 77 people on LinkedIn, it has 210,337 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Salons Direct?
Customers rate Salons Direct 4.8 out of 5 on Trustpilot over 11,612 reviews, 1,651 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Salons Direct sell?
Salons Direct is a UK-based wholesale supplier of hair, beauty and nail salon supplies, offering over 13,000 products from 300 brands with free next day delivery on orders over £50. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Salons Direct prices: how much is it?
Salons Direct's best seller, Salons Direct Bi Monthly Mailer, sells £0.01 on salonsdirect.com. 88% of the catalogue is in stock. Gravity does not track prices daily: check salonsdirect.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Salons Direct discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Salons Direct advertises on Facebook and Instagram and on Google, where its offers often run. Check salonsdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Salons Direct?
Salons Direct sells on its own website, salonsdirect.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Salons Direct?
Gravity by Benchr records a company based in United Kingdom, founded in 1992 according to LinkedIn, on a domain registered in 2001, with 77 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Salons Direct growing?
Not at the moment. Gravity by Benchr estimates about 187,800 visits to salonsdirect.com in September 2026, up 11% in a month and down 10% over three months. Salons Direct ranks #92 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Salons Direct use?
Gravity by Benchr identifies salonsdirect.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Salons Direct spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Salons Direct on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in the United Kingdom?
Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Salons Direct ranks #92 of 8,226 by estimated traffic. Its closest competitors on the same market are Capital Hair & Beauty, salon-services.com, Alan Howard, CosmoProf Beauty and BEAUTY GARAGE. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Salons Direct.