1. Gravity
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  4. Personal Care
  5. Alan Howard

Brand page · Personal Care · United Kingdom

Alan Howard Top 5% worldwide Top 5% in the United Kingdom Top 5% in Personal Care Top 5% in Personal Care in the United Kingdom
alanhoward.co.uk·🇬🇧 United Kingdom·Since 1999

Alan Howard traffic, ads & competitors 146k visits a month, 10 active Meta ads, Gravity score 739.

Alan Howard — Alan Howard Ltd. is a family-run company and the UK's leading professional hair and beauty supplier, exclusively serving professionals with products, education, tools, furniture and business support since 1973. In September 2026 alanhoward.co.uk drew an estimated 146k visits, up 48% on the month before. It ranks #117 of 8,226 Personal Care brands in the United Kingdom and holds a 4.1 Trustpilot rating over 177 reviews.

alanhoward.co.uk@alanhowardltd 22.2kYouTube 179FacebookLinkedIn 3kTrustpilot 4.1Meta Ad Library 10

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Gravity score 2 Nov 2026

Estimated traffic
146k
+48% vs. August 2026
Instagram followers
22.2k
2,623 posts · @alanhowardltd
Trustpilot
4.1
177 reviews · 27 in 12 months
Meta ads
10
active · on Google since 2024
Products
—
Data not available
Rank in the United Kingdom
#117
of 8,226 in Personal Care
LinkedIn
3k
followers · 150 employees
Earned media value
€8.8k
per month, Instagram

Gravity score

739/ 1000 · 9 of 10 indicators rated
Brand Power755
Momentum777
Performance685

Percentiles within 184 peers: Personal Care brands in the United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Alan Howard Ltd. is a family-run company and the UK's leading professional hair and beauty supplier, exclusively serving professionals with products, education, tools, furniture and business support since 1973.

01 · Traffic

Alan Howard website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Alan Howard drew an estimated 146k visits in September 2026, up 48% on the month before and up 86% over three months.

  • Worldwide#68,104of 4.5m sites · Top 5%
  • In United Kingdom#3,486of 192k sites · Top 5%
  • Personal Care, worldwide#3,237of 215,119 brands · Top 5%
  • Personal Care, United Kingdom#117of 8,226 brands · Top 5%
Monthly visitssource Sept 2026

146k

estimated visits in September

1 mo ▲ +48.4%4 mo ▲ +85.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

Alan Howard reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Alan Howard holds 4.1 out of 5 on Trustpilot over 177 reviews, 27 of them in the last twelve months: 82% of customers give five stars and 14% one star. That volume places Alan Howard in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 40%.

Trustpilotclaimed page · read 20 Oct 2026
4.1TrustScore · 177 reviews · 27 in 12 months
Top 30% review volumeTop 40% rating quality
5 ★82%
4 ★1%
3 ★1%
2 ★3%
1 ★14%

Beauty Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

Alan Howard best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read Alan Howard's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care93%
Health & Beauty1%
Clothing Accessories1%

The dominant category places Alan Howard in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Alan Howard influencers

The creators who tag @alanhowardltd on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @alanhowardltd on Instagram, led by 𝕞𝕒𝕟𝕚’𝕤𝕓𝕪𝕒𝕟𝕟𝕚𝕖 (14k followers, 15.3% engagement).

Influencersaccounts tagging @alanhowardltd · Instagram
AccountProfileFollowersEngagementTagsRelationship
�𝕞𝕒𝕟𝕚’𝕤𝕓𝕪𝕒𝕟𝕟𝕚𝕖@manisbyannie · 🇬🇧 GBBeauty cosmetics skincare Creator14k15.3%10Tagged @alanhowardltd
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Alan Howard competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Alan Howard among Personal Care brands in the United Kingdom. The closest is Capital Hair & Beauty, then Salons Direct, AMR Beauty Group, CosmoProf Beauty, ProStylingTools, haarbedarf.at.

CompetitorsPersonal Care · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Capital Hair & Beautycapitalhairandbeauty.co.uk
Salons Directsalonsdirect.com
AMR Beauty Groupamr.com.au
CosmoProf Beautycosmoprofbeauty.com
ProStylingToolsprostylingtools.com
haarbedarf.athaarbedarf.at
Competitors Gravity finds for Alan Howard. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Alan Howard with Capital Hair & Beauty

07 · Company

Who is behind Alan Howard?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Alan Howard is a company based in United Kingdom, founded in 1973 according to LinkedIn, on a domain registered in February 1999. It employs about 150 people.

Legal entityGravity index, Nov 2026
Entity country
🇬🇧 United Kingdom
Founded
1973, per LinkedIn
Domain registered
16 Feb 1999
Employees
150 on LinkedIn
DistributionGravity index, Nov 2026
Own store
alanhoward.co.uk
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Alan Howard

What people ask Google about Alan Howard.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Alan Howard legit or a scam?

According to Gravity by Benchr, Alan Howard is a brand based in the United Kingdom: its website has existed since February 1999, its Trustpilot profile is claimed by the brand, it employs 150 people on LinkedIn, it has 22,203 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What do customers say about Alan Howard?

Customers rate Alan Howard 4.1 out of 5 on Trustpilot over 177 reviews, 27 of them in the last twelve months: 82% give five stars, 14% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Alan Howard known for?

Alan Howard Ltd. is a family-run company and the UK's leading professional hair and beauty supplier, exclusively serving professionals with products, education, tools, furniture and business support since 1973. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.

Is there a Alan Howard discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Alan Howard advertises on Facebook and Instagram and on Google, where its offers often run. Check alanhoward.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who owns Alan Howard?

Gravity by Benchr records a company based in United Kingdom, founded in 1973 according to LinkedIn, on a domain registered in 1999, with 150 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Alan Howard growing?

Yes. Gravity by Benchr estimates about 146,300 visits to alanhoward.co.uk in September 2026, up 48% in a month and up 86% over three months. Alan Howard ranks #117 of 8,226 Personal Care brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is Alan Howard's ad budget?

Gravity by Benchr does not publish a spend figure for Alan Howard on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United Kingdom?

Among Personal Care brands in the United Kingdom in the Gravity by Benchr index, Alan Howard ranks #117 of 8,226 by estimated traffic. Its closest competitors on the same market are Capital Hair & Beauty, Salons Direct, AMR Beauty Group, CosmoProf Beauty and ProStylingTools. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Alan Howard.