Brand page · Personal Care · United States
SALT & STONE: 1.3M visits a month, 861 active Meta ads, Gravity score 668.
SALT & STONE — SALT & STONE offers aluminum-free deodorants, body wash, body mist and high-performance skincare products with award-winning fragrances like Santal & Vetiver. In September 2026 saltandstone.com drew an estimated 1.3M visits, down 14% on the month before. It ranks #48 of 33,626 Personal Care brands in United States and holds a 1.9 Trustpilot rating over 172 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SALT & STONE offers aluminum-free deodorants, body wash, body mist and high-performance skincare products with award-winning fragrances like Santal & Vetiver.
01 · Traffic
How much traffic SALT & STONE gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SALT & STONE drew an estimated 1.3M visits in September 2026, down 14% on the month before and up 30% over three months.
- Worldwide#11,721of 4.5M sites · Top 1%
- In United States#3,893of 1.2M sites · Top 1%
- Personal Care, worldwide#391of 215,119 brands · Top 1%
- Personal Care, United States#48of 33,626 brands · Top 1%
1.3M
estimated visits in September
1 mo ▼ −14.4%4 mo ▲ +29.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SALT & STONE.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SALT & STONE holds 1.9 out of 5 on Trustpilot over 172 reviews, 68 of them in the last twelve months: 12% of customers give five stars and 69% one star. That volume places SALT & STONE in the top 30 % of the 270,321 Trustpilot pages in the Gravity index.
Skin Care Clinic Beauty Product Supplier Cosmetics Industry Skin Care Products Vending Machine Health and Beauty Shop Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SALT & STONE sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SALT & STONE sells on Shopify, 98% of its catalogue in stock. The best seller is Deodorant, at US$20.00, followed by Body Mist Discovery Set and Body Wash.
#1DeodorantSALT & STONEUS$20.00In stock
#2Body Mist Discovery SetSALT & STONEUS$40.00In stock
#3Body WashSALT & STONEUS$36.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SALT & STONE in its comparison group.
- Average rating
- 4.89 / 5
- Rated products
- 98% of the catalogue
- In stock
- 98%
- Upper price quartile
- US$70.00
- Currency
- USD
04 · Ads
What SALT & STONE is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SALT & STONE runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since June 2024 (image, text, video).
The Body Mist That Turns HeadsSALT & STONE14 Oct 2026video
The Perfect Gift For EveryoneSALT & STONE14 Oct 2026video
High-Performance DeodorantSALT & STONE14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Salt & Stone, Incverified
Text ad21 Oct 2026Salt & Stone, Incverified
Text ad21 Oct 2026Salt & Stone, Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SALT & STONE.
The creators who tag @saltandstone on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltandstone on Instagram, led by Marissa Schroeder (18.7K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMarissa Schroeder@marissaschr · INTL | Beauty cosmetics skincare Creator | 18.7K | 0.2% | 7 | Tagged @saltandstone |
06 · Competitors according to Gravity
Who SALT & STONE competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SALT & STONE among Personal Care brands in United States. The closest is Saltair, then ASCEND SKIN, Jukebox, Cheeky, AKT London, Native.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Saltairsaltair.com | |||||||
| ASCEND SKINmyascendskin.com | |||||||
| Jukeboxmyjukebox.com | |||||||
| Cheekyusecheeky.com | |||||||
| AKT Londonaktlondon.com | |||||||
| Nativenativecos.com |
07 · Company
The company behind SALT & STONE.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SALT & STONE is a company based in Glendale, United States, on a domain registered in April 2010. It employs about 138 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Glendale
- Founded
- Data not available
- Domain registered
- 6 Apr 2010
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 138 on LinkedIn · 11-50
- Funding stage
- M and a · last deal: private equity
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltandstone.com · Shopify · USD
- Catalogue
- 59 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SALT & STONE
What people ask Google about SALT & STONE.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SALT & STONE a legit company?
According to Gravity by Benchr, SALT & STONE is a brand based in Glendale, United States: its website has existed since April 2010, it sells on a Shopify store, it employs 138 people on LinkedIn, it has 556,378 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SALT & STONE reviews
Customers rate SALT & STONE 1.9 out of 5 on Trustpilot over 172 reviews, 68 of them in the last twelve months: 12% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 30 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SALT & STONE known for?
SALT & STONE offers aluminum-free deodorants, body wash, body mist and high-performance skincare products with award-winning fragrances like Santal & Vetiver. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SALT & STONE expensive?
SALT & STONE's best seller, Deodorant, sells US$20.00 on saltandstone.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check saltandstone.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SALT & STONE promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SALT & STONE advertises on Facebook and Instagram and on Google, where its offers often run. Check saltandstone.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SALT & STONE?
SALT & STONE sells on its own website, saltandstone.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SALT & STONE?
Gravity by Benchr records a company based in Glendale, United States, whose domain was registered in 2010, with 138 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SALT & STONE doing well?
Yes. Gravity by Benchr estimates about 1,305,400 visits to saltandstone.com in September 2026, down 14% in a month and up 30% over three months. SALT & STONE ranks #48 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SALT & STONE use?
Gravity by Benchr identifies saltandstone.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since June 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SALT & STONE spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SALT & STONE on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, SALT & STONE ranks #48 of 33,626 by estimated traffic. Its closest competitors on the same market are Saltair, ASCEND SKIN, Jukebox, Cheeky, AKT London. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SALT & STONE.