Brand page · Personal Care · United Kingdom
SALT: 82.1K visits a month, 87 active Meta ads, Gravity score 518.
SALT — Salt Grooming is a British luxury brand that creates innovative men's hair products using certified organic and paraben-free ingredients. In September 2026 saltgrooming.com drew an estimated 82.1K visits, down 15% on the month before. It ranks #935 of 33,626 Personal Care brands in United Kingdom and holds a 2.2 Trustpilot rating over 11 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Salt Grooming is a British luxury brand that creates innovative men's hair products using certified organic and paraben-free ingredients.
01 · Traffic
How much traffic SALT gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SALT drew an estimated 82.1K visits in September 2026, down 15% on the month before and up 8% over three months.
- Worldwide#111,180of 4.5M sites · Top 5%
- In United States#36,336of 1.2M sites · Top 5%
- Personal Care, worldwide#5,493of 215,119 brands · Top 5%
- Personal Care, United States#935of 33,626 brands · Top 5%
82.1K
estimated visits in September
1 mo ▼ −15.3%4 mo ▲ +7.6%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SALT.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SALT holds 2.2 out of 5 on Trustpilot over 11 reviews, 9 of them in the last twelve months: 0% of customers give five stars and 91% one star.
Beauty Product Supplier Cosmetic Products Manufacturer Beauty Supply Store Hair Product Store Cosmetics Industry Cosmetics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SALT sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SALT sells on Shopify, 95% of its catalogue in stock. The best seller is Hybrid Hair, at £20.99, followed by Hybrid Hair & Marine Mist Set and Marine Mist.
#1Hybrid HairSALT£20.99In stock
#2Hybrid Hair & Marine Mist SetSALT£34.99–£41.99In stock
#3Marine MistSALT£15.99–£24.99In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SALT in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 95% of the catalogue
- In stock
- 95%
- Upper price quartile
- US$52.93
- Currency
- GBP
04 · Ads
What SALT is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SALT runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since March 2026 (image, text, video).
Restore lost volume.Salt Grooming7 Oct 2026image
Restore lost volume.Salt Grooming7 Oct 2026image
Restore lost volume.Salt Grooming7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Salt Grooming LTDverified
Text ad20 Oct 2026Salt Grooming LTDverified
Text ad20 Oct 2026Salt Grooming LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SALT.
The creators who tag @saltgrooming on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who SALT competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SALT among Personal Care brands in United Kingdom. The closest is Moroccanoil UK, then Faith In Nature, OUAI UK, Mane UK, Watermans, Colagea.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moroccanoil UKuk.moroccanoil.com | |||||||
| Faith In Naturefaithinnature.co.uk | |||||||
| OUAI UKtheouai.co.uk | |||||||
| Mane UKmaneuk.com | |||||||
| Watermanswatermanshair.com | |||||||
| Colageacolagea.com |
07 · Company
The company behind SALT.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SALT is a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in January 2019. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2019, per LinkedIn
- Domain registered
- 3 Jan 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltgrooming.com · Shopify · GBP
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SALT
What people ask Google about SALT.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SALT legit or a scam?
According to Gravity by Benchr, SALT is a brand based in London, United Kingdom: its website has existed since January 2019, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 17,871 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SALT?
Customers rate SALT 2.2 out of 5 on Trustpilot over 11 reviews, 9 of them in the last twelve months: 0% give five stars, 91% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SALT known for?
Salt Grooming is a British luxury brand that creates innovative men's hair products using certified organic and paraben-free ingredients. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 18% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SALT expensive?
SALT's best seller, Hybrid Hair, sells £20.99 on saltgrooming.com. 95% of the catalogue is in stock. Gravity does not track prices daily: check saltgrooming.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
SALT promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: SALT advertises on Facebook and Instagram and on Google, where its offers often run. Check saltgrooming.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SALT?
SALT sells on its own website, saltgrooming.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SALT?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SALT doing well?
Yes. Gravity by Benchr estimates about 82,100 visits to saltgrooming.com in September 2026, down 15% in a month and up 8% over three months. SALT ranks #935 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SALT use?
Gravity by Benchr identifies saltgrooming.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since March 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SALT's ad budget?
Gravity by Benchr does not publish a spend figure for SALT on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, SALT ranks #935 of 33,626 by estimated traffic. Its closest competitors on the same market are Moroccanoil UK, Faith In Nature, OUAI UK, Mane UK, Watermans. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SALT.