Brand page · Personal Care · United Kingdom
Watermans: 69.1K visits a month, 30 active Meta ads, Gravity score 570.
Watermans — Watermans is a UK-based hair care brand that specializes in hair loss products and hair growth solutions, including shampoos, conditioners, and serums. In September 2026 watermanshair.com drew an estimated 69.1K visits, up 13% on the month before. It ranks #1,071 of 33,626 Personal Care brands in United Kingdom and holds a 4.4 Trustpilot rating over 623 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 412 peers: Personal Care brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Watermans is a UK-based hair care brand that specializes in hair loss products and hair growth solutions, including shampoos, conditioners, and serums.
01 · Traffic
How much traffic Watermans gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Watermans drew an estimated 69.1K visits in September 2026, up 13% on the month before and up 6% over three months.
- Worldwide#128,871of 4.5M sites · Top 5%
- In United States#41,861of 1.2M sites · Top 5%
- Personal Care, worldwide#6,439of 215,119 brands · Top 5%
- Personal Care, United States#1,071of 33,626 brands · Top 5%
69.1K
estimated visits in September
1 mo ▲ +12.5%4 mo ▲ +5.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Watermans.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Watermans holds 4.4 out of 5 on Trustpilot over 623 reviews, 88 of them in the last twelve months: 82% of customers give five stars and 11% one star. That volume places Watermans in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Health and Beauty Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Watermans sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Watermans sells on Shopify, 86% of its catalogue in stock. The best seller is Hair Growth Shampoo & Conditioner Set - Fuller-Looking Hair, Less Breakage | Grow Me®, at £26.95, followed by Grow Me® Hair Growth Shampoo - Reduces Breakage for Fuller-Looking Hair and Leave-In Hair Density Serum – Overnight Scalp Elixir.
#1Hair Growth Shampoo & Conditioner Set - Fuller-Looking Hair, Less Breakage | Grow Me®Watermans£26.95In stock
#2Grow Me® Hair Growth Shampoo - Reduces Breakage for Fuller-Looking HairWatermans£14.95In stock
#3Leave-In Hair Density Serum – Overnight Scalp ElixirWatermans£25.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Watermans in its comparison group.
- Average rating
- 4.81 / 5
- Rated products
- 84% of the catalogue
- In stock
- 86%
- Upper price quartile
- US$51.72
- Currency
- GBP
04 · Ads
What Watermans is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Watermans runs Meta ads on Facebook, Instagram, Threads, and has advertised on Google since October 2021 (image, text, video).
Goodbye Wet-Dog Smell. Hello Bubblegum.Watermans UK6 Oct 2026image
Inclusion is everythingWatermans UK6 Oct 2026image
Goodbye Wet-Dog Smell. Hello Bubblegum.Watermans UK6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Orba Luna Bnd Slverified
Text ad19 Oct 2026WATERMAN CORPORATE ENTERPRISES LIMITEDverified
Text ad18 Oct 2026WATERMAN CORPORATE ENTERPRISES LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Watermans.
The creators who tag @watermansuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @watermansuk on Instagram, led by Menopausal Mayhem Mothers (214K followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMenopausal Mayhem Mothers@menopausalmayhemmothers · 🇬🇧 GB | Beauty cosmetics skincare Creator | 214K | 0.7% | 1 | Tagged @watermansuk |
06 · Competitors according to Gravity
Who Watermans competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Watermans among Personal Care brands in United Kingdom. The closest is Moroccanoil UK, then SALT, Mane UK, OUAI UK, Slick Gorilla, The Pure Curls House™️.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Moroccanoil UKuk.moroccanoil.com | |||||||
| SALTsaltgrooming.com | |||||||
| Mane UKmaneuk.com | |||||||
| OUAI UKtheouai.co.uk | |||||||
| Slick Gorillaslickgorilla.co.uk | |||||||
| The Pure Curls House™️thepurecurlshouse.com |
07 · Company
The company behind Watermans.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Watermans is a company based in Rotherham, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in March 2016. It employs about 7 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Rotherham
- Founded
- 2012, per LinkedIn
- Domain registered
- 29 Mar 2016
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 7 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- watermanshair.com · Shopify · GBP
- Catalogue
- 18 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Watermans
What people ask Google about Watermans.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Watermans legit or a scam?
According to Gravity by Benchr, Watermans is a brand based in Rotherham, United Kingdom: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 7 people on LinkedIn, it has 307,160 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Watermans?
Customers rate Watermans 4.4 out of 5 on Trustpilot over 623 reviews, 88 of them in the last twelve months: 82% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Watermans sell?
Watermans is a UK-based hair care brand that specializes in hair loss products and hair growth solutions, including shampoos, conditioners, and serums. Gravity by Benchr classifies it under Personal Care, with Hair Care making up 52% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Watermans expensive?
Watermans' best seller, Hair Growth Shampoo & Conditioner Set - Fuller-Looking Hair, Less Breakage | Grow Me®, sells £26.95 on watermanshair.com. 86% of the catalogue is in stock. Gravity does not track prices daily: check watermanshair.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Watermans promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Watermans advertises on Facebook and Instagram and on Google, where its offers often run. Check watermanshair.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Watermans?
Watermans sells on its own website, watermanshair.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Watermans?
Gravity by Benchr records a company based in Rotherham, United Kingdom, founded in 2012 according to LinkedIn, on a domain registered in 2016, with 7 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Watermans doing well?
Yes. Gravity by Benchr estimates about 69,100 visits to watermanshair.com in September 2026, up 13% in a month and up 6% over three months. Watermans ranks #1,071 of 33,626 Personal Care brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Watermans use?
Gravity by Benchr identifies watermanshair.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Watermans spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Watermans on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United Kingdom?
Among Personal Care brands in United Kingdom in the Gravity by Benchr index, Watermans ranks #1,071 of 33,626 by estimated traffic. Its closest competitors on the same market are Moroccanoil UK, SALT, Mane UK, OUAI UK, Slick Gorilla. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Watermans.