Brand page · Clothing · Australia
SALT MURPHY: 74.9k visits a month, 33 active Meta ads, Gravity score 684.
SALT MURPHY — SALT MURPHY is a men's fashion brand that sells contemporary garments including tops, bottoms, outerwear, denim, tailoring, and accessories, with a focus on structured silhouettes and refined detail. In September 2026 saltmurphy.com drew an estimated 74.9k visits, down 1% on the month before. It ranks #1,973 of 97,158 Clothing brands in Australia and holds a 2.4 Trustpilot rating over 13 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 635 peers: Clothing brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SALT MURPHY is a men's fashion brand that sells contemporary garments including tops, bottoms, outerwear, denim, tailoring, and accessories, with a focus on structured silhouettes and refined detail.
01 · Traffic
How much traffic SALT MURPHY gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SALT MURPHY drew an estimated 74.9k visits in September 2026, down 1% on the month before and up 23% over three months.
- Worldwide#120,189of 4.5m sites · Top 5%
- In United States#39,123of 1.2m sites · Top 5%
- Clothing, worldwide#11,606of 459,295 brands · Top 5%
- Clothing, United States#1,973of 97,158 brands · Top 5%
74.9k
estimated visits in September
1 mo ▼ −1.4%4 mo ▲ +23.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SALT MURPHY.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SALT MURPHY holds 2.4 out of 5 on Trustpilot over 13 reviews, 13 of them in the last twelve months: 15% of customers give five stars and 69% one star.
Clothing Store Men's Clothing Store Fashion Accessories Store Streetwear Store Women's Clothing Store Shoe Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SALT MURPHY sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SALT MURPHY sells on Shopify, 97% of its catalogue in stock. The best seller is Leighton Pants Black, at A$230.00, followed by Benjamin Pants Navy Pinstripe and Xavier Tank White.
#1Leighton Pants BlackSALT MURPHYA$230.00In stock
#2Benjamin Pants Navy PinstripeSALT MURPHYA$240.00In stock
#3Xavier Tank WhiteSALT MURPHYA$30.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SALT MURPHY in its comparison group.
- Average rating
- 4.72 / 5
- Rated products
- 81% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$167.38
- Currency
- AUD
04 · Ads
What SALT MURPHY is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SALT MURPHY runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since June 2025 (image, text, video).
Salt Murphy Eveningwear selectionSALT MURPHY6 Oct 2026image
Salt Murphy Leather SelectionSALT MURPHY3 Oct 2026image
Salt Murphy TailoringSALT MURPHY2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026SALT MURPHY PTY LTDverified
Text ad20 Oct 2026SALT MURPHY PTY LTDverified
Text ad20 Oct 2026SALT MURPHY PTY LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SALT MURPHY.
The creators who tag @saltmurphy on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltmurphy on Instagram, led by Mark Kenny (10.5k followers, 12.9% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| MMark Kenny@mark_m_kenny · 🇬🇧 GB | Fashion style luxury Creator | 10.5k | 12.9% | 7 | Tagged @saltmurphy |
06 · Competitors according to Gravity
Who SALT MURPHY competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SALT MURPHY among Clothing brands in Australia. The closest is Fleur Collective, then Ena Pelly, Kloke, Ksubi, Jac + Jack AU, LUTHER MELBOURNE.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fleur Collectivefleurcollective.com.au | |||||||
| Ena Pellyenapelly.com.au | |||||||
| Klokekloke.com.au | |||||||
| Ksubiksubi.com.au | |||||||
| Jac + Jack AUjacandjack.com | |||||||
| LUTHER MELBOURNEluthermelbourne.com |
07 · Company
The company behind SALT MURPHY.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SALT MURPHY is a company based in Melbourne, Australia, on a domain registered in June 2021. It employs about 5 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- Data not available
- Domain registered
- 11 Jun 2021
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 5 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltmurphy.com · Shopify · AUD
- Catalogue
- 52 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SALT MURPHY
What people ask Google about SALT MURPHY.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SALT MURPHY legit or a scam?
According to Gravity by Benchr, SALT MURPHY is a brand based in Melbourne, Australia: its website has existed since June 2021, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 151,784 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SALT MURPHY reviews: is it worth it?
Customers rate SALT MURPHY 2.4 out of 5 on Trustpilot over 13 reviews, 13 of them in the last twelve months: 15% give five stars, 69% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SALT MURPHY sell?
SALT MURPHY is a men's fashion brand that sells contemporary garments including tops, bottoms, outerwear, denim, tailoring, and accessories, with a focus on structured silhouettes and refined detail. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is SALT MURPHY expensive?
SALT MURPHY's best seller, Leighton Pants Black, sells A$230.00 on saltmurphy.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check saltmurphy.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SALT MURPHY have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SALT MURPHY advertises on Facebook and Instagram and on Google, where its offers often run. Check saltmurphy.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SALT MURPHY?
SALT MURPHY sells on its own website, saltmurphy.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SALT MURPHY?
Gravity by Benchr records a company based in Melbourne, Australia, whose domain was registered in 2021, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SALT MURPHY doing well?
Yes. Gravity by Benchr estimates about 74,900 visits to saltmurphy.com in September 2026, down 1% in a month and up 23% over three months. SALT MURPHY ranks #1,973 of 97,158 Clothing brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SALT MURPHY use?
Gravity by Benchr identifies saltmurphy.com as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since June 2025. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does SALT MURPHY spend on Meta ads?
Gravity by Benchr does not publish a spend figure for SALT MURPHY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in Australia?
Among Clothing brands in Australia in the Gravity by Benchr index, SALT MURPHY ranks #1,973 of 97,158 by estimated traffic. Its closest competitors on the same market are Fleur Collective, Ena Pelly, Kloke, Ksubi and Jac + Jack AU. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SALT MURPHY.