Brand page · Clothing · United Kingdom
Saltrock: 371k visits a month, 113 active Meta ads, Gravity score 708.
Saltrock — Saltrock is a British surfwear brand offering stylish clothing and accessories for all the family, with a focus on quality and value for money design. In September 2026 saltrock.com drew an estimated 371k visits, down 7% on the month before. It ranks #138 of 19,668 Clothing brands in United Kingdom and holds a 4.8 Trustpilot rating over 27,866 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Saltrock is a British surfwear brand offering stylish clothing and accessories for all the family, with a focus on quality and value for money design.
01 · Traffic
How much traffic Saltrock gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Saltrock drew an estimated 371k visits in September 2026, down 7% on the month before and up 16% over three months.
- Worldwide#31,671of 4.5m sites · Top 1%
- In United Kingdom#1,547of 192k sites · Top 1%
- Clothing, worldwide#2,708of 459,295 brands · Top 1%
- Clothing, United Kingdom#138of 19,668 brands · Top 1%
371k
estimated visits in September
1 mo ▼ −6.9%4 mo ▲ +15.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Saltrock.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Saltrock holds 4.8 out of 5 on Trustpilot over 27,866 reviews, 5,893 of them in the last twelve months: 91% of customers give five stars and 2% one star. That volume places Saltrock in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%. On Google, Saltrock scores 5.0 over 47 reviews.
Clothing Store Children's Clothing Store Bags and Luggage Store Men's Clothing Store Women's Clothing Store Activewear Store Sunglasses Store
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Saltrock sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Saltrock sells on Shopify, 100% of its catalogue in stock. The best seller is Lost Ships Mens Short Sleeve T-Shirt in Navy, at £20.00, followed by Lost Ships Mens Short Sleeve T-Shirt White and Core Aqua Shoe Black.
#1Lost Ships Mens Short Sleeve T-Shirt in NavySaltrock£20.00In stock
#2Lost Ships Mens Short Sleeve T-Shirt WhiteSaltrock£20.00In stock
#3Core Aqua Shoe BlackSaltrock£15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Saltrock in its comparison group.
- Average rating
- 4.82 / 5
- Rated products
- 42% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$33.09
- Currency
- GBP
04 · Ads
What Saltrock is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Saltrock runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
20% Off Changing TowelsSaltrock7 Oct 2026video
20% Off EverythingSaltrock5 Oct 2026image
The Base Camp CollectionSaltrock5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Saltrock Surfwear Ltdverified
Text ad21 Oct 2026Saltrock Surfwear Ltdverified
Text ad21 Oct 2026Saltrock Surfwear Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Saltrock.
The creators who tag @saltrock on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltrock on Instagram, led by Andrew Cotton (146k followers, 7.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| AAndrew Cotton@andrew_cotty · 🇬🇧 GB | Pro sports athletes Creator | 146k | 7.2% | 2 | Tagged @saltrock |
06 · Competitors according to Gravity
Who Saltrock competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Saltrock among Clothing brands in United Kingdom. The closest is Quiksilver, then rvca.com, Billabong, citybeach.com, Ghanda Clothing, Surf Dive 'n Ski.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Quiksilverquiksilver.com.au | |||||||
| rvca.comrvca.com | |||||||
| Billabongbillabong.com.au | |||||||
| citybeach.comcitybeach.com | |||||||
| Ghanda Clothingghanda.com | |||||||
| Surf Dive 'n Skisds.com.au |
07 · Company
The company behind Saltrock.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Saltrock is a company based in Braunton, United Kingdom, founded in 1988 according to LinkedIn, on a domain registered in April 1998. It employs about 221 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Braunton
- Founded
- 1988, per LinkedIn
- Domain registered
- 23 Apr 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 221 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltrock.com · Shopify · GBP
- Catalogue
- 438 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Saltrock
What people ask Google about Saltrock.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Saltrock a legit company?
According to Gravity by Benchr, Saltrock is a brand based in Braunton, United Kingdom: its website has existed since April 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 221 people on LinkedIn, it has 44,813 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Saltrock reviews
Customers rate Saltrock 4.8 out of 5 on Trustpilot over 27,866 reviews, 5,893 of them in the last twelve months: 91% give five stars, 2% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Saltrock scores 5.0 over 47 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Saltrock known for?
Saltrock is a British surfwear brand offering stylish clothing and accessories for all the family, with a focus on quality and value for money design. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Saltrock cost?
Saltrock's best seller, Lost Ships Mens Short Sleeve T-Shirt in Navy, sells £20.00 on saltrock.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check saltrock.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Saltrock have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Saltrock advertises on Facebook and Instagram and on Google, where its offers often run. Check saltrock.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Saltrock?
Saltrock sells on its own website, saltrock.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Saltrock?
Gravity by Benchr records a company based in Braunton, United Kingdom, founded in 1988 according to LinkedIn, on a domain registered in 1998, with 221 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Saltrock growing?
Yes. Gravity by Benchr estimates about 370,500 visits to saltrock.com in September 2026, down 7% in a month and up 16% over three months. Saltrock ranks #138 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Saltrock use?
Gravity by Benchr identifies saltrock.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Saltrock spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Saltrock on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Saltrock ranks #138 of 19,668 by estimated traffic. Its closest competitors on the same market are Quiksilver, rvca.com, Billabong, citybeach.com and Ghanda Clothing. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saltrock.