Brand page · Personal Care · Canada
Saltyface: 31.7k visits a month, 675 active Meta ads, Gravity score 558.
Saltyface — Saltyface is a beauty brand that creates sunless tanning and skincare products to achieve the look of a day in the sun. They offer face and body tanning products, moisturizers, and lifestyle items. In September 2026 saltyface.com drew an estimated 31.7k visits, down 64% on the month before. It ranks #1,924 of 33,626 Personal Care brands in Canada.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 171 peers: Personal Care brands in Canada with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Saltyface is a beauty brand that creates sunless tanning and skincare products to achieve the look of a day in the sun. They offer face and body tanning products, moisturizers, and lifestyle items.
01 · Traffic
How much traffic Saltyface gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Saltyface drew an estimated 31.7k visits in September 2026, down 64% on the month before and down 94% over three months.
- Worldwide#250,696of 4.5m sites · Top 10%
- In United States#78,478of 1.2m sites · Top 10%
- Personal Care, worldwide#12,773of 215,119 brands · Top 10%
- Personal Care, United States#1,924of 33,626 brands · Top 10%
31.7k
estimated visits in September
1 mo ▼ −64.2%4 mo ▼ −94.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Saltyface.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Saltyface holds 2.8 out of 5 on Trustpilot over 5 reviews, 2 of them in the last twelve months: 40% of customers give five stars and 60% one star.
Cosmetic Products Manufacturer Beauty Supply Store Beauty Product Supplier Cosmetics Store Cosmetics Industry
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Saltyface sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Saltyface sells on Shopify, 100% of its catalogue in stock. The best seller is Shipping Protection by Route, at CA$1.40–CA$199.96, followed by Tanning Moisturizer and Brush No. 2.
#1Shipping Protection by RouteSaltyfaceCA$1.40–CA$199.96In stock
#2Tanning MoisturizerSaltyfaceCA$52.00In stock
#3Brush No. 2SaltyfaceCA$42.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Saltyface in its comparison group.
- Average rating
- 4.74 / 5
- Rated products
- 89% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$50.31
- Currency
- CAD
04 · Ads
What Saltyface is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Saltyface runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since December 2022 (image, text, video).
Elevate your skincare routine.Saltyface8 Oct 2026image
Sun-kissed cheeks, no sun required.Saltyface8 Oct 2026image
Elevate your skincare routine.Saltyface8 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Saltyface Natural Inc.verified
Text ad20 Oct 2026Saltyface Natural Inc.verified
Text ad20 Oct 2026Saltyface Natural Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Saltyface.
The creators who tag @saltyface on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @saltyface on Instagram, led by salma (24.7k followers, 17.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| ssalma@sallysallysalma · 🇺🇸 US | Beauty cosmetics skincare Creator | 24.7k | 17.4% | 5 | Tagged @saltyface |
06 · Competitors according to Gravity
Who Saltyface competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Saltyface among Personal Care brands in Canada. The closest is Fancii, then NUDA, MakarttPro, Cheekbone Beauty, Hourglass Cosmetics, Zorah.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Fanciifancii.com | |||||||
| NUDAnuda.com | |||||||
| MakarttPromakarttpro.com | |||||||
| Cheekbone Beautycheekbonebeauty.com | |||||||
| Hourglass Cosmeticshourglasscosmetics.ca | |||||||
| Zorahzorah.ca |
07 · Company
The company behind Saltyface.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Saltyface is a company based in Vancouver, Canada, founded in 2020 according to LinkedIn, on a domain registered in February 2017. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇨🇦 Canada · Vancouver
- Founded
- 2020, per LinkedIn
- Domain registered
- 8 Feb 2017
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- saltyface.com · Shopify · CAD
- Catalogue
- 34 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Saltyface
What people ask Google about Saltyface.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Saltyface legit or a scam?
According to Gravity by Benchr, Saltyface is a brand based in Vancouver, Canada: its website has existed since February 2017, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 126,527 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is Saltyface?
Saltyface is a beauty brand that creates sunless tanning and skincare products to achieve the look of a day in the sun. They offer face and body tanning products, moisturizers, and lifestyle items. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 64% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Saltyface expensive?
Saltyface's best seller, Shipping Protection by Route, sells from CA$1.40 to CA$199.96 on saltyface.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check saltyface.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Saltyface have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Saltyface advertises on Facebook and Instagram and on Google, where its offers often run. Check saltyface.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Saltyface?
Saltyface sells on its own website, saltyface.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Saltyface?
Gravity by Benchr records a company based in Vancouver, Canada, founded in 2020 according to LinkedIn, on a domain registered in 2017, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Saltyface doing well?
Not at the moment. Gravity by Benchr estimates about 31,700 visits to saltyface.com in September 2026, down 64% in a month and down 94% over three months. Saltyface ranks #1,924 of 33,626 Personal Care brands in Canada in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Saltyface use?
Gravity by Benchr identifies saltyface.com as a Shopify store (standard plan, not Shopify Plus), selling in CAD. It advertises through Meta and on Google since December 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Saltyface's ad budget?
Gravity by Benchr does not publish a spend figure for Saltyface on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Canada?
Among Personal Care brands in Canada in the Gravity by Benchr index, Saltyface ranks #1,924 of 33,626 by estimated traffic. Its closest competitors on the same market are Fancii, NUDA, MakarttPro, Cheekbone Beauty and Hourglass Cosmetics. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Saltyface.