Brand page · Shoes · United States

Sanuk Top 5% worldwide Top 5% in United States Top 5% in Shoes Top 5% in Shoes in United States
sanuk.com·🇺🇸 TACOMA, United States· Shopify·Since 1997

Sanuk: 122k visits a month, 81 active Meta ads, Gravity score 505.

Sanuk — Sanuk is a footwear brand that sells sidewalk surfers, sandals, shoes, yoga slings, and flip flops, focusing on unconventional and comfortable designs. In September 2026 sanuk.com drew an estimated 122k visits, down 15% on the month before. It ranks #253 of 6,771 Shoes brands in United States.

sanuk.com@sanuk 169kYouTube 7kFacebookLinkedIn 2kTrustpilot 2.5Meta Ad Library 81

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
122k
−15% vs. August 2026
Instagram followers
169k
3,542 posts · @sanuk
Trustpilot
2.5
6 reviews · 3 in 12 months
Meta ads
81
active · on Google since 2026
Products
74%
in stock · 176 collections
Rank in United States
#253
of 6,771 in Shoes
LinkedIn
2k
followers · 15 employees
Earned media value
€21.2k
per month, Instagram

Gravity score

505/ 1000 · 10 of 10 indicators rated
Brand Power550
Momentum378
Performance586

Percentiles within 259 peers: Shoes brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Sanuk is a footwear brand that sells sidewalk surfers, sandals, shoes, yoga slings, and flip flops, focusing on unconventional and comfortable designs.

01 · Traffic

How much traffic Sanuk gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Sanuk drew an estimated 122k visits in September 2026, down 15% on the month before and down 13% over three months.

  • Worldwide#79,041of 4.5m sites · Top 5%
  • In United States#26,039of 1.2m sites · Top 5%
  • Shoes, worldwide#1,649of 46,962 brands · Top 5%
  • Shoes, United States#253of 6,771 brands · Top 5%
Monthly visitssource Sept 2026

122k

estimated visits in September

1 mo ▼ −15.3%4 mo ▼ −12.6%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Sanuk.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Sanuk holds 2.5 out of 5 on Trustpilot over 6 reviews, 3 of them in the last twelve months: 17% of customers give five stars and 83% one star.

Trustpilotread 21 Oct 2026
2.5TrustScore · 6 reviews · 3 in 12 months
5 ★17%
4 ★0%
3 ★0%
2 ★0%
1 ★83%

Clothing Store Shoe Store Activewear Store Swimwear Store Beach Clothing Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Sanuk sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Sanuk sells on Shopify, 74% of its catalogue in stock. The best seller is Yoga Mat II - Women, at US$19.95–US$39.95, followed by Yoga Joy II - Women and Bubblecush - Women.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Shoes62%
Sandals30%
Slippers5%
Baby & Children's Shoes2%

Share of the catalogue by product family.

Activity mixdominant: Shoes
Shoes99%
Fitness & General Exercise Equipment1%
Gift Cards1%

The dominant category places Sanuk in its comparison group.

Prices and ratingsstore data
Average rating
4.46 / 5
Rated products
94% of the catalogue
In stock
74%
Upper price quartile
US$45.72
Currency
USD

05 · Influencers

Who talks about Sanuk.

The creators who tag @sanuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sanuk on Instagram, led by Paige Alms (50.8k followers, 1.9% engagement).

Influencersaccounts tagging @sanuk · Instagram
AccountProfileFollowersEngagementTagsRelationship
PPaige Alms@paigealms · 🇺🇸 USTravel tourism exploration Creator50.8k1.9%3Tagged @sanuk
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Sanuk competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Sanuk among Shoes brands in United States. The closest is Wiselife, then Manduka, Boldfit, Alo Yoga, teva-eu.com, Crocs.

CompetitorsShoes · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Wiselifewiselife.in
Mandukamanduka.com
Boldfitboldfit.com
Alo Yogaaloyoga.com
teva-eu.comteva-eu.com
Crocscrocs.de
Competitors Gravity finds for Sanuk. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Sanuk with Wiselife

07 · Company

The company behind Sanuk.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Sanuk is a company based in TACOMA, United States, founded in 1997 according to LinkedIn, on a domain registered in January 1997. It employs about 15 people and is listed at m_and_a stage.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇺🇸 United States · TACOMA
Founded
1997, per LinkedIn
Domain registered
21 Jan 1997
Share capital
Data not available
Status
was_acquired
President
Data not available
Activity code
Data not available
Employees
15 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
M and a
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sanuk.com · Shopify · USD
Catalogue
176 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Sanuk

What people ask Google about Sanuk.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Sanuk legit?

According to Gravity by Benchr, Sanuk is a brand based in TACOMA, United States: its website has existed since January 1997, it sells on a Shopify store, it employs 15 people on LinkedIn, it has 168,833 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What is Sanuk known for?

Sanuk is a footwear brand that sells sidewalk surfers, sandals, shoes, yoga slings, and flip flops, focusing on unconventional and comfortable designs. Gravity by Benchr classifies it under Shoes, with Shoes making up 62% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

Sanuk prices: how much is it?

Sanuk's best seller, Yoga Mat II - Women, sells from US$19.95 to US$39.95 on sanuk.com. 74% of the catalogue is in stock. Gravity does not track prices daily: check sanuk.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Sanuk discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Sanuk advertises on Facebook and Instagram and on Google, where its offers often run. Check sanuk.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Sanuk?

Sanuk sells on its own website, sanuk.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Sanuk?

Gravity by Benchr records a company based in TACOMA, United States, founded in 1997 according to LinkedIn, on a domain registered in 1997, with 15 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Sanuk growing?

Not at the moment. Gravity by Benchr estimates about 122,500 visits to sanuk.com in September 2026, down 15% in a month and down 13% over three months. Sanuk ranks #253 of 6,771 Shoes brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Sanuk use?

Gravity by Benchr identifies sanuk.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.

What is Sanuk's ad budget?

Gravity by Benchr does not publish a spend figure for Sanuk on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Shoes brands in United States?

Among Shoes brands in United States in the Gravity by Benchr index, Sanuk ranks #253 of 6,771 by estimated traffic. Its closest competitors on the same market are Wiselife, Manduka, Boldfit, Alo Yoga and teva-eu.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sanuk.