Brand page · Toys · United Kingdom
Scandiborn: 183k visits a month, 75 active Meta ads, Gravity score 551.
Scandiborn — Scandiborn is a family-founded retailer that sells Scandinavian-inspired goods including nursery furniture, toys, clothing, and home decor for children from birth through eight years. In September 2026 scandiborn.co.uk drew an estimated 183k visits, down 14% on the month before. It ranks #22 of 2,441 Toys brands in United Kingdom and holds a 3.8 Trustpilot rating over 948 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 47 peers: Toys brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Scandiborn is a family-founded retailer that sells Scandinavian-inspired goods including nursery furniture, toys, clothing, and home decor for children from birth through eight years.
01 · Traffic
How much traffic Scandiborn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Scandiborn drew an estimated 183k visits in September 2026, down 14% on the month before and up 35% over three months.
- Worldwide#56,543of 4.5m sites · Top 5%
- In United Kingdom#2,872of 192k sites · Top 5%
- Toys, worldwide#457of 50,509 brands · Top 1%
- Toys, United Kingdom#22of 2,441 brands · Top 1%
183k
estimated visits in September
1 mo ▼ −13.9%4 mo ▲ +34.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Scandiborn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Scandiborn holds 3.8 out of 5 on Trustpilot over 948 reviews, 22 of them in the last twelve months: 83% of customers give five stars and 12% one star. That volume places Scandiborn in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 50%.
Furniture Store Children's Furniture Store Bedroom Furniture Store Children's Toys Store Baby Store Furniture Accessories Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Scandiborn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Scandiborn sells on Shopify, 90% of its catalogue in stock. The best seller is Little Dutch Spiral Tower - Pink, at £24.95, followed by Kids Concept Play Tent - Star Grey and Little Dutch Wooden Dolls House With Furniture.
#1Little Dutch Spiral Tower - PinkScandiborn£24.95In stock
#2Kids Concept Play Tent - Star GreyScandiborn£32.95In stock
#3Little Dutch Wooden Dolls House With FurnitureScandiborn£104.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Scandiborn in its comparison group.
- Average rating
- 4.88 / 5
- Rated products
- 16% of the catalogue
- In stock
- 90%
- Upper price quartile
- US$92.58
- Currency
- GBP
04 · Ads
What Scandiborn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Scandiborn runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Exclusive Sway Wooden RockerScandibørn7 Oct 2026image
Le Toy Van Bunny & Guinea Pig SetScandibørn6 Oct 2026image
Le Toy Van Dolls House Pet SetScandibørn2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026SCANDIBØRN LIMITEDverified
Text ad21 Oct 2026SCANDIBØRN LIMITEDverified
Text ad21 Oct 2026SCANDIBØRN LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Scandiborn.
The creators who tag @scandiborn on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @scandiborn on Instagram, led by Leanne (19k followers, 4.3% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLeanne@ohsomum_ · 🇬🇧 GB | Decoration garden diy Creator | 19k | 4.3% | 4 | Tagged @scandiborn |
06 · Competitors according to Gravity
Who Scandiborn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Scandiborn among Toys brands in United Kingdom. The closest is skandic.de, then mamabrum.eu, Foppapedretti, schardt.com, Boori Australia, abitare-kids.es.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| skandic.deskandic.de | |||||||
| mamabrum.eumamabrum.eu | |||||||
| Foppapedrettifoppapedretti.it | |||||||
| schardt.comschardt.com | |||||||
| Boori Australiaboori.com.au | |||||||
| abitare-kids.esabitare-kids.es |
07 · Company
The company behind Scandiborn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Scandiborn is a company based in Market Harborough, United Kingdom, on a domain registered in April 2016. It employs about 13 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · Market Harborough
- Founded
- Data not available
- Domain registered
- 19 Apr 2016
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 13 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- scandiborn.co.uk · Shopify · GBP
- Catalogue
- 308 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Scandiborn
What people ask Google about Scandiborn.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Scandiborn legit or a scam?
According to Gravity by Benchr, Scandiborn is a brand based in Market Harborough, United Kingdom: its website has existed since April 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 13 people on LinkedIn, it has 409,951 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Scandiborn?
Customers rate Scandiborn 3.8 out of 5 on Trustpilot over 948 reviews, 22 of them in the last twelve months: 83% give five stars, 12% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Scandiborn sell?
Scandiborn is a family-founded retailer that sells Scandinavian-inspired goods including nursery furniture, toys, clothing, and home decor for children from birth through eight years. Gravity by Benchr classifies it under Toys, with Dolls, Playsets & Toy Figures making up 13% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Scandiborn cost?
Scandiborn's best seller, Little Dutch Spiral Tower - Pink, sells £24.95 on scandiborn.co.uk. 90% of the catalogue is in stock. Gravity does not track prices daily: check scandiborn.co.uk before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Scandiborn promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Scandiborn advertises on Facebook and Instagram and on Google, where its offers often run. Check scandiborn.co.uk for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Scandiborn?
Scandiborn sells on its own website, scandiborn.co.uk, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Scandiborn?
Gravity by Benchr records a company based in Market Harborough, United Kingdom, whose domain was registered in 2016, with 13 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Scandiborn growing?
Yes. Gravity by Benchr estimates about 182,600 visits to scandiborn.co.uk in September 2026, down 14% in a month and up 35% over three months. Scandiborn ranks #22 of 2,441 Toys brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Scandiborn use?
Gravity by Benchr identifies scandiborn.co.uk as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Scandiborn spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Scandiborn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys brands in United Kingdom?
Among Toys brands in United Kingdom in the Gravity by Benchr index, Scandiborn ranks #22 of 2,441 by estimated traffic. Its closest competitors on the same market are skandic.de, mamabrum.eu, Foppapedretti, schardt.com and Boori Australia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Scandiborn.