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  5. SCENT BEAUTY

Brand page · Personal Care · United States

SCENT BEAUTY Top 5% worldwide Top 10% in the United States Top 5% in Personal Care Top 5% in Personal Care in the United States
scentbeauty.com·🇺🇸 Huntington, United States· Shopify·Since 2016

SCENT BEAUTY traffic, ads & competitors 39.3k visits a month, 3 active Meta ads, Gravity score 673.

SCENT BEAUTY — Scent Beauty is a multi-brand platform for bespoke fragrances, perfumes, and colognes created in collaboration with leading culturally relevant brands. In September 2026 scentbeauty.com drew an estimated 39.3k visits, down 17% on the month before. It ranks #1,664 of 33,626 Personal Care brands in the United States and holds a 3.3 Trustpilot rating over 98 reviews.

scentbeauty.com@scentbeauty 48.1kYouTube 975FacebookLinkedIn 4.6kTrustpilot 3.3Meta Ad Library 3

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
39.3k
−17% vs. August 2026
Instagram followers
48.1k
1,650 posts · @scentbeauty
Trustpilot
3.3
98 reviews · 3 in 12 months
Meta ads
3
active · on Google since 2024
Products
97%
in stock · 119 collections
Rank in the United States
#1,664
of 33,626 in Personal Care
LinkedIn
4.6k
followers · 65 employees
Earned media value
€33.6k
per month, Instagram

Gravity score

673/ 1000 · 10 of 10 indicators rated
Brand Power756
Momentum630
Performance633

Percentiles within 1277 peers: Personal Care brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Scent Beauty is a multi-brand platform for bespoke fragrances, perfumes, and colognes created in collaboration with leading culturally relevant brands.

01 · Traffic

SCENT BEAUTY website traffic

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SCENT BEAUTY drew an estimated 39.3k visits in September 2026, down 17% on the month before and down 31% over three months.

  • Worldwide#208,876of 4.5m sites · Top 5%
  • In United States#66,109of 1.2m sites · Top 10%
  • Personal Care, worldwide#10,644of 215,119 brands · Top 5%
  • Personal Care, United States#1,664of 33,626 brands · Top 5%
Monthly visitssource Sept 2026

39.3k

estimated visits in September

1 mo ▼ −16.8%4 mo ▼ −30.5%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

SCENT BEAUTY reviews

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SCENT BEAUTY holds 3.3 out of 5 on Trustpilot over 98 reviews, 3 of them in the last twelve months: 59% of customers give five stars and 29% one star. That volume places SCENT BEAUTY in the top 30% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
3.3TrustScore · 98 reviews · 3 in 12 months
Top 30% review volume
5 ★59%
4 ★7%
3 ★2%
2 ★3%
1 ★29%

Perfume Store Health and Beauty Shop Cosmetics and Perfumes Supplier

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

SCENT BEAUTY best-selling products

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SCENT BEAUTY sells on Shopify, 97% of its catalogue in stock. The best seller is ME ESPRESSO EAU DE PARFUM, at US$29.99–US$49.99, followed by CHERRY BABY EAU DE PARFUM and Calliope Eau de Parfum.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics87%
Shaving & Grooming6%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care100%

The dominant category places SCENT BEAUTY in its comparison group.

Prices and ratingsstore data
Average rating
4.48 / 5
Rated products
60% of the catalogue
In stock
97%
Upper price quartile
US$38.00
Currency
USD

05 · Influencers

SCENT BEAUTY influencers

The creators who tag @scentbeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @scentbeauty on Instagram, led by Kathy Jacobs (236k followers, 0.3% engagement).

Influencersaccounts tagging @scentbeauty · Instagram
AccountProfileFollowersEngagementTagsRelationship
KKathy Jacobs@ageisbeauty · 🇺🇸 USFashion style luxury Creator236k0.3%2Tagged @scentbeauty
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

SCENT BEAUTY competitors and alternatives

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SCENT BEAUTY among Personal Care brands in the United States. The closest is STEM & SOUL, then Runway Rogue, BUXOM, Dazznails, Rcaliph, EpiLynx.

CompetitorsPersonal Care · United States · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
STEM & SOULstemandsoul.co
Runway Roguerunwayroguebeauty.com
BUXOMbuxomcosmetics.com
Dazznailsdazznails.com
Rcaliphrcaliph.com
EpiLynxepilynx.com
Competitors Gravity finds for SCENT BEAUTY. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SCENT BEAUTY with STEM & SOUL

07 · Company

Who is behind SCENT BEAUTY?

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SCENT BEAUTY is a company based in Huntington, United States, founded in 2019 according to LinkedIn, on a domain registered in January 2016. It employs about 65 people and is listed at early_stage_venture stage.

Legal entityGravity index, Nov 2026
Entity country
🇺🇸 United States · Huntington
Founded
2019, per LinkedIn
Domain registered
7 Jan 2016
Status
Operating
Employees
65 on LinkedIn · 11-50
FundingGravity index, Nov 2026
Funding stage
Early stage venture · last deal: series a
DistributionGravity index, Nov 2026
Own store
scentbeauty.com · Shopify · USD
Catalogue
119 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SCENT BEAUTY

What people ask Google about SCENT BEAUTY.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SCENT BEAUTY a legit company?

According to Gravity by Benchr, SCENT BEAUTY is a brand based in Huntington, United States: its website has existed since January 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 65 people on LinkedIn, it has 48,130 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

SCENT BEAUTY reviews

Customers rate SCENT BEAUTY 3.3 out of 5 on Trustpilot over 98 reviews, 3 of them in the last twelve months: 59% give five stars, 29% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does SCENT BEAUTY sell?

Scent Beauty is a multi-brand platform for bespoke fragrances, perfumes, and colognes created in collaboration with leading culturally relevant brands. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 87% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

SCENT BEAUTY prices: how much is it?

SCENT BEAUTY's best seller, ME ESPRESSO EAU DE PARFUM, sells from US$29.99 to US$49.99 on scentbeauty.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check scentbeauty.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a SCENT BEAUTY discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: SCENT BEAUTY advertises on Facebook and Instagram and on Google, where its offers often run. Check scentbeauty.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy SCENT BEAUTY?

SCENT BEAUTY sells on its own website, scentbeauty.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SCENT BEAUTY?

Gravity by Benchr records a company based in Huntington, United States, founded in 2019 according to LinkedIn, on a domain registered in 2016, with 65 employees on LinkedIn, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SCENT BEAUTY growing?

Not at the moment. Gravity by Benchr estimates about 39,300 visits to scentbeauty.com in September 2026, down 17% in a month and down 31% over three months. SCENT BEAUTY ranks #1,664 of 33,626 Personal Care brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SCENT BEAUTY use?

Gravity by Benchr identifies scentbeauty.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

What is SCENT BEAUTY's ad budget?

Gravity by Benchr does not publish a spend figure for SCENT BEAUTY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in the United States?

Among Personal Care brands in the United States in the Gravity by Benchr index, SCENT BEAUTY ranks #1,664 of 33,626 by estimated traffic. Its closest competitors on the same market are STEM & SOUL, Runway Rogue, BUXOM, Dazznails and Rcaliph. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SCENT BEAUTY.