- Gravity
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- Personal Care
- Scentimental
Brand page · Personal Care · South Africa
Scentimental traffic, ads & competitors 169k visits a month, 168 active Meta ads, Gravity score 602.
Scentimental — Scentimental SA is an online business that offers premium fragrances for men and women, providing a range of over 850 fragrances and more than 3,500 variants. The company specializes in Inspired By fragrances with high oil concentration and also offers body sprays, hair and body mists, luxury lotions, reed diffusers, and shaving balm. In September 2026 scentimental.co.za drew an estimated 169k visits, down 4% on the month before. It ranks #13 of 531 Personal Care brands in South Africa and holds a 4.6 Trustpilot rating over 981 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 13 peers: Personal Care brands in South Africa with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Scentimental SA is an online business that offers premium fragrances for men and women, providing a range of over 850 fragrances and more than 3,500 variants. The company specializes in Inspired By fragrances with high oil concentration and also offers body sprays, hair and body mists, luxury lotions, reed diffusers, and shaving balm.
01 · Traffic
Scentimental website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Scentimental drew an estimated 169k visits in September 2026, down 4% on the month before and down 35% over three months.
- Worldwide#60,142of 4.5m sites · Top 5%
- In South Africa#339of 33.7k sites · Top 5%
- Personal Care, worldwide#2,806of 215,119 brands · Top 5%
- Personal Care, South Africa#13of 531 brands · Top 5%
169k
estimated visits in September
1 mo ▼ −4.4%4 mo ▼ −35.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Scentimental reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Scentimental holds 4.6 out of 5 on Trustpilot over 981 reviews, 204 of them in the last twelve months: 83% of customers give five stars and 6% one star. That volume places Scentimental in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Flavours, Fragrances and Aroma Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Scentimental best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Scentimental sells on Shopify, 100% of its catalogue in stock. The best seller is Inspired By Dior Sauvage, at ZAR 249.00–ZAR 699.00, followed by Inspired By Burberry Her and JUMP THE QUEUE.
#1Inspired By Dior SauvageScentimentalZAR 249.00–ZAR 699.00In stock
#2Inspired By Burberry HerScentimentalZAR 249.00–ZAR 699.00In stock
#3JUMP THE QUEUEScentimentalZAR 79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Scentimental in its comparison group.
- Average rating
- 4.60 / 5
- Rated products
- 95% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$15.08
- Currency
- ZAR
04 · Ads
Scentimental ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Scentimental runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2024 (image, text, video).
Would you skip the shower for R10K a day?Scentimental7 Oct 2026video
Would you skip the shower for R10K a day?Scentimental7 Oct 2026video
★★★★★ Verified ReviewScentimental7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026INSPIRED BY FRAGRANCES (PTY) LTDverified
Text ad20 Oct 2026INSPIRED BY FRAGRANCES (PTY) LTDverified
Text ad20 Oct 2026INSPIRED BY FRAGRANCES (PTY) LTDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Scentimental influencers
The creators who tag @scentisa1 on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Scentimental competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Scentimental among Personal Care brands in South Africa. The closest is LESCENT, then The Scent Reserve, Celestial Perfume, Scentora, krasnevune.cz, Lattafa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| LESCENTlescent.com.br | |||||||
| The Scent Reservethescentreserve.com | |||||||
| Celestial Perfumecelestialperfume.in | |||||||
| Scentorascentora-fragrance.com | |||||||
| krasnevune.czkrasnevune.cz | |||||||
| Lattafalattafa-usa.com |
07 · Company
Who is behind Scentimental?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Scentimental is a company based in South Africa, founded in 2015 according to LinkedIn. It employs about 10 people.
- Entity country
- 🇿🇦 South Africa
- Founded
- 2015, per LinkedIn
- Employees
- 10 on LinkedIn
- Own store
- scentimental.co.za · Shopify · ZAR
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Scentimental
What people ask Google about Scentimental.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Scentimental legit or a scam?
According to Gravity by Benchr, Scentimental is a brand based in South Africa: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 14,271 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Scentimental reviews: is it worth it?
Customers rate Scentimental 4.6 out of 5 on Trustpilot over 981 reviews, 204 of them in the last twelve months: 83% give five stars, 6% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Scentimental known for?
Scentimental SA is an online business that offers premium fragrances for men and women, providing a range of over 850 fragrances and more than 3,500 variants. The company specializes in Inspired By fragrances with high oil concentration and also offers body sprays, hair and body mists, luxury lotions, reed diffusers, and shaving balm. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 93% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Scentimental prices: how much is it?
Scentimental's best seller, Inspired By Dior Sauvage, sells from ZAR 249.00 to ZAR 699.00 on scentimental.co.za. 100% of the catalogue is in stock. Gravity does not track prices daily: check scentimental.co.za before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Scentimental discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Scentimental advertises on Facebook and Instagram and on Google, where its offers often run. Check scentimental.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Scentimental?
Scentimental sells on its own website, scentimental.co.za, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Scentimental?
Gravity by Benchr records a company based in South Africa, founded in 2015 according to LinkedIn, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Scentimental growing?
Not at the moment. Gravity by Benchr estimates about 169,500 visits to scentimental.co.za in September 2026, down 4% in a month and down 35% over three months. Scentimental ranks #13 of 531 Personal Care brands in South Africa in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Scentimental use?
Gravity by Benchr identifies scentimental.co.za as a Shopify store (standard plan, not Shopify Plus), selling in ZAR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Scentimental spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Scentimental on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in South Africa?
Among Personal Care brands in South Africa in the Gravity by Benchr index, Scentimental ranks #13 of 531 by estimated traffic. Its closest competitors on the same market are LESCENT, The Scent Reserve, Celestial Perfume, Scentora and krasnevune.cz. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Scentimental.