Brand page · Decor

Schoolhouse Top 5% worldwide Top 1% in Decor
schoolhouse.com· Shopify·Since 1995

Schoolhouse: 203k visits a month, 18 active Meta ads.

Schoolhouse — Schoolhouse is a brand that creates iconic lighting, furniture, and homewares for thoughtful living, including their own originals and collaborations with other makers and artists. In September 2026 schoolhouse.com drew an estimated 203k visits, down 17% on the month before. It ranks #148 of 42,373 Decor brands and holds a 1.6 Trustpilot rating over 50 reviews.

schoolhouse.com@schoolhouse 515kLinkedIn 9.5kTrustpilot 1.6Meta Ad Library 18

Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026

Estimated traffic
203k
−17% vs. August 2026
Instagram followers
515k
5,498 posts · @schoolhouse
Trustpilot
1.6
50 reviews · 21 in 12 months
Meta ads
18
active · on Google since 2023
Products
89%
in stock
Rank in United States
#148
of 42,373 in Decor
LinkedIn
9.5k
followers · 78 employees
Earned media value
—
Data not available

Gravity score

—Data not available

How the score is calculated

About the store

Schoolhouse is a brand that creates iconic lighting, furniture, and homewares for thoughtful living, including their own originals and collaborations with other makers and artists.

01 · Traffic

How much traffic Schoolhouse gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Schoolhouse drew an estimated 203k visits in September 2026, down 17% on the month before and up 65% over three months.

  • Worldwide#51,789of 4.5m sites · Top 5%
  • In United States#16,966of 1.2m sites · Top 5%
  • Decor, worldwide#810of 185,686 brands · Top 1%
  • Decor, United States#148of 42,373 brands · Top 1%
Monthly visitssource Sept 2026

203k

estimated visits in September

1 mo ▼ −17.1%4 mo ▲ +64.8%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about Schoolhouse.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Schoolhouse holds 1.6 out of 5 on Trustpilot over 50 reviews, 21 of them in the last twelve months: 2% of customers give five stars and 86% one star. That volume places Schoolhouse in the top 40% of the 270,321 Trustpilot pages in the Gravity index.

Trustpilotclaimed page · read 20 Oct 2026
1.6TrustScore · 50 reviews · 21 in 12 months
Top 40% review volume
5 ★2%
4 ★2%
3 ★0%
2 ★10%
1 ★86%

Construction & Manufacturing

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Schoolhouse sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Schoolhouse sells on Shopify, 89% of its catalogue in stock. The best seller is Clare V Yves Tray, at US$69.00, followed by Mollie Multi Hook and Mollie Hook.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cabinet Hardware21%
Bedding15%
Lighting Fixtures11%
Rugs7%

Share of the catalogue by product family.

Activity mixdominant: Decor
Decor23%
Hardware Accessories21%
Lighting16%
Linens & Bedding16%
Bathroom Accessories5%

The dominant category places Schoolhouse in its comparison group.

Prices and ratingsstore data
Average rating
4.62 / 5
Rated products
28% of the catalogue
In stock
89%
Upper price quartile
US$399.00
Currency
USD

05 · Influencers

Who talks about Schoolhouse.

The creators who tag @schoolhouse on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @schoolhouse on Instagram, led by Friedrichsen Homes (12.4k followers, 2.3% engagement).

Influencersaccounts tagging @schoolhouse · Instagram
AccountProfileFollowersEngagementTagsRelationship
FFriedrichsen Homes@friedrichsenhomes · 🇺🇸 USDecoration garden diy Creator12.4k2.3%4Tagged @schoolhouse
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Schoolhouse competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Schoolhouse among Decor brands. The closest is Light House Co., then arteriorshome.com, madeindesign.com, AndLight, Dowsing & Reynolds, Shades of Light.

CompetitorsDecor · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Light House Co.lighthouseco.ca
arteriorshome.comarteriorshome.com
madeindesign.commadeindesign.com
AndLightandlight.com
Dowsing & Reynoldsdowsingandreynolds.com
Shades of Lightshadesoflight.com
Competitors Gravity finds for Schoolhouse. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Schoolhouse with Light House Co.

07 · Company

The company behind Schoolhouse.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Schoolhouse is an e-commerce brand, on a domain registered in June 1995. It employs about 78 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
Data not available
Domain registered
16 Jun 1995
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
78 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
schoolhouse.com · Shopify · USD
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Schoolhouse

What people ask Google about Schoolhouse.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Schoolhouse legit?

According to Gravity by Benchr, Schoolhouse is a brand: its website has existed since June 1995, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 78 people on LinkedIn, it has 514,596 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

Schoolhouse reviews: is it worth it?

Customers rate Schoolhouse 1.6 out of 5 on Trustpilot over 50 reviews, 21 of them in the last twelve months: 2% give five stars, 86% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is Schoolhouse known for?

Schoolhouse is a brand that creates iconic lighting, furniture, and homewares for thoughtful living, including their own originals and collaborations with other makers and artists. Gravity by Benchr classifies it under Decor, with Cabinet Hardware making up 21% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Schoolhouse cost?

Schoolhouse's best seller, Clare V Yves Tray, sells US$69.00 on schoolhouse.com. 89% of the catalogue is in stock. Gravity does not track prices daily: check schoolhouse.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Does Schoolhouse have a discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Schoolhouse advertises on Facebook and Instagram and on Google, where its offers often run. Check schoolhouse.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy Schoolhouse?

Schoolhouse sells on its own website, schoolhouse.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.

Who owns Schoolhouse?

Gravity by Benchr records a company, whose domain was registered in 1995, with 78 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is Schoolhouse growing?

Yes. Gravity by Benchr estimates about 203,100 visits to schoolhouse.com in September 2026, down 17% in a month and up 65% over three months. Schoolhouse ranks #148 of 42,373 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Schoolhouse use?

Gravity by Benchr identifies schoolhouse.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2023. Source: Gravity by Benchr platform and advertising records.

What is Schoolhouse's ad budget?

Gravity by Benchr does not publish a spend figure for Schoolhouse on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Decor brands?

Among Decor brands in the Gravity by Benchr index, Schoolhouse ranks #148 of 42,373 by estimated traffic. Its closest competitors on the same market are Light House Co., arteriorshome.com, madeindesign.com, AndLight and Dowsing & Reynolds. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Schoolhouse.