Brand page · Australia
Sephora: 2.3m visits a month, 105 active Meta ads.
Sephora — Sephora Australia is a beauty retailer that sells makeup, skincare, hair care, bath and body products, fragrances, and beauty tools from various brands. In September 2026 sephora.com.au drew an estimated 2.3m visits, down 6% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Sephora Australia is a beauty retailer that sells makeup, skincare, hair care, bath and body products, fragrances, and beauty tools from various brands.
01 · Traffic
How much traffic Sephora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sephora drew an estimated 2.3m visits in September 2026, down 6% on the month before and down 4% over three months.
- Worldwide#6,953of 4.5m sites · Top 1%
- In Australia#115of 105k sites · Top 1%
- Category, worldwide—Data not available
- Category, Australia—Data not available
2.3m
estimated visits in September
1 mo ▼ −6.1%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sephora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sephora holds 1.4 out of 5 on Trustpilot over 66 reviews, 10 of them in the last twelve months: 14% of customers give five stars and 71% one star. That volume places Sephora in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Health and Beauty Shop Beauty Product Supplier Perfume Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sephora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sephora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
Data not available
The dominant category places Sephora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sephora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sephora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads.
MERIT is HereSEPHORA13 Oct 2026video
SEPHORASEPHORA12 Oct 2026image
App Fest Is Almost Here ✨SEPHORA12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Sephora.
The creators who tag @sephoraaus on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sephoraaus on Instagram, led by JESS | INTERNATIONAL MAKEUP ARTIST & EDUCATOR (21k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJESS | INTERNATIONAL MAKEUP ARTIST & EDUCATOR@jessmaas_ · 🇦🇺 AU | Beauty cosmetics skincare Creator | 21k | 0.5% | 13 | Tagged @sephoraaus |
06 · Competitors according to Gravity
Who Sephora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sephora. The closest is Sephora, then lookfantastic.it, mecca.com, Adore Beauty, allbeauty, parfumdo.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sephorasephora.co.th | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| mecca.commecca.com | |||||||
| Adore Beautyadorebeauty.com.au | |||||||
| allbeautyallbeauty.com | |||||||
| parfumdo.comparfumdo.com |
07 · Company
The company behind Sephora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sephora is a company based in Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sephora.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sephora
What people ask Google about Sephora.
5 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
What do customers say about Sephora?
Customers rate Sephora 1.4 out of 5 on Trustpilot over 66 reviews, 10 of them in the last twelve months: 14% give five stars, 71% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sephora known for?
Sephora Australia is a beauty retailer that sells makeup, skincare, hair care, bath and body products, fragrances, and beauty tools from various brands. Source: Gravity by Benchr product classification.
Sephora promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sephora advertises on Facebook and Instagram, where its offers often run. Check sephora.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Sephora doing well?
Not at the moment. Gravity by Benchr estimates about 2,332,200 visits to sephora.com.au in September 2026, down 6% in a month and down 4% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sephora spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sephora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sephora.