Brand page · Personal Care · Australia
Adore Beauty: 1.9M visits a month, 146 active Meta ads.
Adore Beauty — Adore Beauty is Australia's longest-running online beauty store offering over 250+ global brands and 13,000+ products including cosmeceutical skincare, professional haircare, luxury fragrance, K-beauty, and wellness products. In September 2026 adorebeauty.com.au drew an estimated 1.9M visits, down 23% on the month before. It ranks #3 of 6,103 Personal Care brands in Australia and holds a 1.9 Trustpilot rating over 312 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Adore Beauty is Australia's longest-running online beauty store offering over 250+ global brands and 13,000+ products including cosmeceutical skincare, professional haircare, luxury fragrance, K-beauty, and wellness products.
01 · Traffic
How much traffic Adore Beauty gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Adore Beauty drew an estimated 1.9M visits in September 2026, down 23% on the month before and down 5% over three months.
- Worldwide#8,488of 4.5M sites · Top 1%
- In Australia#141of 105K sites · Top 1%
- Personal Care, worldwide#274of 215,119 brands · Top 1%
- Personal Care, Australia#3of 6,103 brands · Top 1%
1.9M
estimated visits in September
1 mo ▼ −22.8%4 mo ▼ −5.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Adore Beauty.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Adore Beauty holds 1.9 out of 5 on Trustpilot over 312 reviews, 70 of them in the last twelve months: 34% of customers give five stars and 48% one star. That volume places Adore Beauty in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Adore Beauty sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Adore Beauty's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Adore Beauty in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Adore Beauty is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Adore Beauty runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since January 2023 (image, text, video).
ROUGE DIOR ON STAGE MATTEAdore Beauty7 Oct 2026image
20% off Kérastase*Adore Beauty7 Oct 2026video
Meet Liquid CrystalAdore Beauty6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026ADORE BEAUTY PTY LIMITEDverified
Text ad21 Oct 2026ADORE BEAUTY PTY LIMITEDverified
Text ad21 Oct 2026ADORE BEAUTY PTY LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Adore Beauty.
The creators who tag @adorebeauty on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @adorebeauty on Instagram, led by INNISFREE | Australia (41.4K followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IINNISFREE | Australia@innisfreeaustralia · 🇦🇺 AU | Beauty cosmetics skincare Creator | 41.4K | 0.1% | 7 | Tagged @adorebeauty |
06 · Competitors according to Gravity
Who Adore Beauty competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Adore Beauty among Personal Care brands in Australia. The closest is cultbeauty.com, then sephora.it, lookfantastic.fr, The Beauty Store, spacenk.com, ulta.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.comcultbeauty.com | |||||||
| sephora.itsephora.it | |||||||
| lookfantastic.frlookfantastic.fr | |||||||
| The Beauty Storethebeautystore.com | |||||||
| spacenk.comspacenk.com | |||||||
| ulta.comulta.com |
07 · Company
The company behind Adore Beauty.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Adore Beauty is a company based in Australia, founded in 2000 according to LinkedIn. It employs about 214 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2000, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 214 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- adorebeauty.com.au
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Adore Beauty
What people ask Google about Adore Beauty.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Adore Beauty legit or a scam?
According to Gravity by Benchr, Adore Beauty is a brand based in Australia: its Trustpilot profile is claimed by the brand, it employs 214 people on LinkedIn, it has 268,942 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Adore Beauty reviews: is it worth it?
Customers rate Adore Beauty 1.9 out of 5 on Trustpilot over 312 reviews, 70 of them in the last twelve months: 34% give five stars, 48% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Adore Beauty?
Adore Beauty is Australia's longest-running online beauty store offering over 250+ global brands and 13,000+ products including cosmeceutical skincare, professional haircare, luxury fragrance, K-beauty, and wellness products. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Adore Beauty promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Adore Beauty advertises on Facebook and Instagram and on Google, where its offers often run. Check adorebeauty.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Adore Beauty?
Gravity by Benchr records a company based in Australia, founded in 2000 according to LinkedIn, with 214 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Adore Beauty doing well?
Not at the moment. Gravity by Benchr estimates about 1,932,200 visits to adorebeauty.com.au in September 2026, down 23% in a month and down 5% over three months. Adore Beauty ranks #3 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Adore Beauty's ad budget?
Gravity by Benchr does not publish a spend figure for Adore Beauty on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Australia?
Among Personal Care brands in Australia in the Gravity by Benchr index, Adore Beauty ranks #3 of 6,103 by estimated traffic. Its closest competitors on the same market are cultbeauty.com, sephora.it, lookfantastic.fr, The Beauty Store, spacenk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Adore Beauty.