Brand page · Personal Care · Germany
Sephora: 1M visits a month, 140 active Meta ads.
Sephora — French multinational chain of cosmetics stores. In September 2026 sephora.de drew an estimated 1M visits, down 2% on the month before. It ranks #3 of 3,138 Personal Care brands in Germany and holds a 2.1 Trustpilot rating over 207 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
French multinational chain of cosmetics stores
01 · Traffic
How much traffic Sephora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sephora drew an estimated 1M visits in September 2026, down 2% on the month before and down 22% over three months.
- Worldwide#14,157of 4.5M sites · Top 1%
- In Germany#636of 184K sites · Top 1%
- Personal Care, worldwide#486of 215,119 brands · Top 1%
- Personal Care, Germany#3of 3,138 brands · Top 1%
1M
estimated visits in September
1 mo ▼ −2.0%4 mo ▼ −22.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sephora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sephora holds 2.1 out of 5 on Trustpilot over 207 reviews, 57 of them in the last twelve months: 23% of customers give five stars and 62% one star. That volume places Sephora in the top 20 % of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics and Perfumes Supplier Hair Product Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sephora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sephora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sephora in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sephora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sephora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
BIODANCESEPHORA14 Oct 2026video
GISOUSEPHORA14 Oct 2026video
HOURGLASSSEPHORA14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sephora Germany GmbHverified
Text ad21 Oct 2026Sephora Germany GmbHverified
Text ad21 Oct 2026Sephora Germany GmbHverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sephora.
The creators who tag @sephoradeutschland on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sephoradeutschland on Instagram, led by Hadeelbeauty🦋💄 (20.1K followers, 10.6% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| HHadeelbeauty🦋💄@hadeel_beauty_art · 🇮🇶 IQ | Beauty cosmetics skincare Creator | 20.1K | 10.6% | 15 | Tagged @sephoradeutschland |
06 · Competitors according to Gravity
Who Sephora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sephora among Personal Care brands in Germany. The closest is cultbeauty.com, then ulta.com, MAKEUP, lookfantastic.es, spacenk.com, Niche-Beauty.COM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| cultbeauty.comcultbeauty.com | |||||||
| ulta.comulta.com | |||||||
| MAKEUPmakeupstore.de | |||||||
| lookfantastic.eslookfantastic.es | |||||||
| spacenk.comspacenk.com | |||||||
| Niche-Beauty.COMniche-beauty.com |
07 · Company
The company behind Sephora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sephora is a company based in Germany.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sephora.de
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sephora
What people ask Google about Sephora.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sephora legit or a scam?
According to Gravity by Benchr, Sephora is a brand based in Germany: its Trustpilot profile is claimed by the brand, it has 317,187 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sephora?
Customers rate Sephora 2.1 out of 5 on Trustpilot over 207 reviews, 57 of them in the last twelve months: 23% give five stars, 62% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sephora?
French multinational chain of cosmetics stores Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Sephora have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sephora advertises on Facebook and Instagram and on Google, where its offers often run. Check sephora.de for current promotions. Source: Gravity by Benchr ad records, October 2026.
Is Sephora growing?
Not at the moment. Gravity by Benchr estimates about 1,030,300 visits to sephora.de in September 2026, down 2% in a month and down 22% over three months. Sephora ranks #3 of 3,138 Personal Care brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sephora spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sephora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in Germany?
Among Personal Care brands in Germany in the Gravity by Benchr index, Sephora ranks #3 of 3,138 by estimated traffic. Its closest competitors on the same market are cultbeauty.com, ulta.com, MAKEUP, lookfantastic.es, spacenk.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sephora.