Brand page · Personal Care
Sephora: 235k visits a month, 32 active Meta ads.
Sephora — Sephora New Zealand is a beauty retail store that sells cosmetics, skincare, hair care, and fragrance products from various brands. In September 2026 sephora.nz drew an estimated 235k visits, down 4% on the month before. It ranks #5 of 1,332 Personal Care brands and holds a 1.8 Trustpilot rating over 91 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sephora New Zealand is a beauty retail store that sells cosmetics, skincare, hair care, and fragrance products from various brands.
01 · Traffic
How much traffic Sephora gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sephora drew an estimated 235k visits in September 2026, down 4% on the month before and up 12% over three months.
- Worldwide#44,430of 4.5m sites · Top 1%
- In New Zealand#147of 26.3k sites · Top 1%
- Personal Care, worldwide#2,036of 215,119 brands · Top 1%
- Personal Care, New Zealand#5of 1,332 brands · Top 1%
235k
estimated visits in September
1 mo ▼ −3.6%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sephora.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sephora holds 1.8 out of 5 on Trustpilot over 91 reviews, 8 of them in the last twelve months: 12% of customers give five stars and 81% one star. That volume places Sephora in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Store Beauty Supply Store Perfume Store Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sephora sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sephora's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sephora in its comparison group.
- Average rating
- Data not available
- Rated products
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- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Sephora is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sephora runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text, video).
Sephora NZSephora NZ12 Oct 2026image
Sephora NZSephora NZ12 Oct 2026image
Sephora NZSephora NZ12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad21 Oct 2026Sephora New Zealand Limitedverified
Text ad21 Oct 2026Sephora New Zealand Limitedverified
Video ad21 Oct 2026Sephora New Zealand Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sephora.
The creators who tag @sephoranz on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sephoranz on Instagram, led by Sephora Australia (490k followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSephora Australia@sephoraaus · 🇦🇺 AU | Beauty cosmetics skincare Creator | 490k | 0.0% | 5 | Tagged @sephoranz |
06 · Competitors according to Gravity
Who Sephora competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sephora among Personal Care brands. The closest is Sephora, then MAKEUP, lookfantastic.it, spacenk.com, allbeauty, cultbeauty.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sephorasephora.co.th | |||||||
| MAKEUPmakeup.ro | |||||||
| lookfantastic.itlookfantastic.it | |||||||
| spacenk.comspacenk.com | |||||||
| allbeautyallbeauty.com | |||||||
| cultbeauty.comcultbeauty.com |
07 · Company
The company behind Sephora.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sephora is an e-commerce brand, on a domain registered in March 2015.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
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- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 20 Mar 2015
- Share capital
- Data not available
- Status
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- President
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- Activity code
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- Employees
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- Funding stage
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- Total raised
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- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sephora.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sephora
What people ask Google about Sephora.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sephora legit or a scam?
According to Gravity by Benchr, Sephora is a brand: its website has existed since March 2015, it has 99,939 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sephora reviews
Customers rate Sephora 1.8 out of 5 on Trustpilot over 91 reviews, 8 of them in the last twelve months: 12% give five stars, 81% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sephora sell?
Sephora New Zealand is a beauty retail store that sells cosmetics, skincare, hair care, and fragrance products from various brands. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Sephora promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sephora advertises on Facebook and Instagram and on Google, where its offers often run. Check sephora.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Sephora?
Gravity by Benchr records a company, whose domain was registered in 2015. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sephora doing well?
Yes. Gravity by Benchr estimates about 235,000 visits to sephora.nz in September 2026, down 4% in a month and up 12% over three months. Sephora ranks #5 of 1,332 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sephora's ad budget?
Gravity by Benchr does not publish a spend figure for Sephora on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Sephora ranks #5 of 1,332 by estimated traffic. Its closest competitors on the same market are Sephora, MAKEUP, lookfantastic.it, spacenk.com and allbeauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sephora.