Brand page · United States
Serena and Lily: 1.5M visits a month, 192 active Meta ads.
Serena and Lily — Serena and Lily is a home decor brand that sells products to decorate and celebrate well-loved homes. In September 2026 serenaandlily.com drew an estimated 1.5M visits, down 8% on the month before.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Trustpilot Oct 2026
About the store
Serena and Lily is a home decor brand that sells products to decorate and celebrate well-loved homes.
01 · Traffic
How much traffic Serena and Lily gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Serena and Lily drew an estimated 1.5M visits in September 2026, down 8% on the month before and down 19% over three months.
- Worldwide#10,078of 4.5M sites · Top 1%
- In United States—Data not available
- Category, worldwide—Data not available
- Category, United States—Data not available
1.5M
estimated visits in September
1 mo ▼ −8.0%4 mo ▼ −18.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Serena and Lily.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Serena and Lily holds 4.7 out of 5 on Trustpilot over 292 reviews, 140 of them in the last twelve months: 85% of customers give five stars and 11% one star. That volume places Serena and Lily in the top 20 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Furniture Store Living Room Furniture Store Decoration and Interior Design Store Bedroom Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Serena and Lily sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Serena and Lily's catalogue yet.
Data not available
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Share of the catalogue by product family.
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The dominant category places Serena and Lily in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Serena and Lily is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Serena and Lily runs Meta ads on Facebook, Instagram, Messenger, Threads.
Shop Serena & LilySerena & Lily13 Oct 2026video
Serena & LilySerena & Lily12 Oct 2026image
Portofino Linen Bedding Set, Full | Serena & LilySerena & Lily12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Serena and Lily.
The creators who tag @serenaandlily on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @serenaandlily on Instagram, led by 1922 Beach Bungalow (23.7K followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| 11922 Beach Bungalow@thelittlegreybungalow · 🇺🇸 US | Decoration garden diy Creator | 23.7K | 2.0% | 23 | Tagged @serenaandlily |
06 · Competitors according to Gravity
Who Serena and Lily competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Serena and Lily. The closest is potterybarn.com, then Ballard Designs, Lulu and Georgia, One Kings Lane, ethanallen.com, rh.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| potterybarn.compotterybarn.com | |||||||
| Ballard Designsballarddesigns.com | |||||||
| Lulu and Georgialuluandgeorgia.com | |||||||
| One Kings Laneonekingslane.com | |||||||
| ethanallen.comethanallen.com | |||||||
| rh.comrh.com |
07 · Company
The company behind Serena and Lily.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Serena and Lily is a company based in United States, on a domain registered in June 2004.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- Data not available
- Domain registered
- 3 Jun 2004
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- serenaandlily.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Serena and Lily
What people ask Google about Serena and Lily.
7 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Serena and Lily legit or a scam?
According to Gravity by Benchr, Serena and Lily is a brand based in United States: its website has existed since June 2004, it has 1,274,153 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Serena and Lily reviews
Customers rate Serena and Lily 4.7 out of 5 on Trustpilot over 292 reviews, 140 of them in the last twelve months: 85% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 20 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Serena and Lily known for?
Serena and Lily is a home decor brand that sells products to decorate and celebrate well-loved homes. Source: Gravity by Benchr product classification.
Does Serena and Lily have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Serena and Lily advertises on Facebook and Instagram, where its offers often run. Check serenaandlily.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Serena and Lily?
Gravity by Benchr records a company based in United States, whose domain was registered in 2004. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Serena and Lily doing well?
Not at the moment. Gravity by Benchr estimates about 1,450,800 visits to serenaandlily.com in September 2026, down 8% in a month and down 19% over three months. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Serena and Lily spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Serena and Lily on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Serena and Lily.