Brand page · Decor · United States
Pottery Barn: 16.5M visits a month, 8 active Meta ads.
Pottery Barn — Pottery Barn is an American-based upscale home furnishing store chain that has represented exceptional quality and unparalleled value for over 70 years, offering original designs, premium materials and artisan craftsmanship. In September 2026 potterybarn.com drew an estimated 16.5M visits, down 8% on the month before. It ranks #1 of 42,373 Decor brands in United States and holds a 1.2 Trustpilot rating over 2,023 reviews.
Updated Traffic Sept 2026Meta ads 13 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Pottery Barn is an American-based upscale home furnishing store chain that has represented exceptional quality and unparalleled value for over 70 years, offering original designs, premium materials and artisan craftsmanship.
01 · Traffic
How much traffic Pottery Barn gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Pottery Barn drew an estimated 16.5M visits in September 2026, down 8% on the month before and up 13% over three months.
- Worldwide#1,331of 4.5M sites · Top 1%
- In United States#501of 1.2M sites · Top 1%
- Decor, worldwide#9of 185,686 brands · Top 1%
- Decor, United States#1of 42,373 brands · Top 1%
16.5M
estimated visits in September
1 mo ▼ −8.0%4 mo ▲ +13.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Pottery Barn.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Pottery Barn holds 1.2 out of 5 on Trustpilot over 2,023 reviews, 293 of them in the last twelve months: 2% of customers give five stars and 92% one star. That volume places Pottery Barn in the top 5 % of the 270,321 Trustpilot pages in the Gravity index.
Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Pottery Barn sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Pottery Barn's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places Pottery Barn in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Pottery Barn is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Pottery Barn runs Meta ads on Facebook, Instagram, Messenger, and has advertised on Google since October 2021 (text).
1000-Thread-Count Sateen Sheet SetPottery Barn - UK5 Oct 2026image
Handmade Terracotta Jack O’LanternPottery Barn - UK27 Aug 2026image
Handmade Terracotta Jack O’LanternPottery Barn - UK6 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
Text ad21 Oct 2026Williams-Sonoma, Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Pottery Barn.
The creators who tag @potterybarnuk on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @potterybarnuk on Instagram, led by Olivia Caplan (204K followers, 0.8% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| OOlivia Caplan@oliviacaplandesign · 🇬🇧 GB | Decoration garden diy Creator | 204K | 0.8% | 5 | Tagged @potterybarnuk |
06 · Competitors according to Gravity
Who Pottery Barn competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Pottery Barn among Decor brands in United States. The closest is west elm UK, then Heal's, Ballard Designs, serenaandlily.com, restorationhardware.com, Magnolia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| west elm UKwestelm.com | |||||||
| Heal'sheals.com | |||||||
| Ballard Designsballarddesigns.com | |||||||
| serenaandlily.comserenaandlily.com | |||||||
| restorationhardware.comrestorationhardware.com | |||||||
| Magnoliamagnolia.com |
07 · Company
The company behind Pottery Barn.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Pottery Barn is a company based in United States, founded in 1949 according to LinkedIn, on a domain registered in October 1995. It employs about 3,255 people, is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States
- Founded
- 1949, per LinkedIn
- Domain registered
- 8 Oct 1995
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 3,255 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- potterybarn.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Pottery Barn
What people ask Google about Pottery Barn.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Pottery Barn a legit company?
According to Gravity by Benchr, Pottery Barn is a brand based in United States: its website has existed since October 1995, it employs 3,255 people on LinkedIn, it has 54,771 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Pottery Barn reviews
Customers rate Pottery Barn 1.2 out of 5 on Trustpilot over 2,023 reviews, 293 of them in the last twelve months: 2% give five stars, 92% one star. Gravity by Benchr places that review volume in the top 5 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Pottery Barn?
Pottery Barn is an American-based upscale home furnishing store chain that has represented exceptional quality and unparalleled value for over 70 years, offering original designs, premium materials and artisan craftsmanship. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Does Pottery Barn have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Pottery Barn advertises on Facebook and Instagram and on Google, where its offers often run. Check potterybarn.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Pottery Barn?
Gravity by Benchr records a company based in United States, founded in 1949 according to LinkedIn, on a domain registered in 1995, with 3,255 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Pottery Barn doing well?
Yes. Gravity by Benchr estimates about 16,455,000 visits to potterybarn.com in September 2026, down 8% in a month and up 13% over three months. Pottery Barn ranks #1 of 42,373 Decor brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Pottery Barn's ad budget?
Gravity by Benchr does not publish a spend figure for Pottery Barn on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands in United States?
Among Decor brands in United States in the Gravity by Benchr index, Pottery Barn ranks #1 of 42,373 by estimated traffic. Its closest competitors on the same market are west elm UK, Heal's, Ballard Designs, serenaandlily.com, restorationhardware.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Pottery Barn.