Brand page · Hobbies & Creative Arts
Sewdirect: 135k visits a month, 11 active Meta ads.
Sewdirect — Sewdirect is an online retailer that sells sewing patterns from various brands including Simplicity, Vogue, Butterick, McCall's, and New Look, offering both paper and PDF dressmaking patterns with worldwide delivery. In September 2026 sewdirect.com drew an estimated 135k visits, up 18% on the month before. It ranks #58 of 6,836 Hobbies & Creative Arts brands and holds a 3.4 Trustpilot rating over 24 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sewdirect is an online retailer that sells sewing patterns from various brands including Simplicity, Vogue, Butterick, McCall's, and New Look, offering both paper and PDF dressmaking patterns with worldwide delivery.
01 · Traffic
How much traffic Sewdirect gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sewdirect drew an estimated 135k visits in September 2026, up 18% on the month before and up 20% over three months.
- Worldwide#72,633of 4.5m sites · Top 5%
- In United Kingdom#3,737of 192k sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,234of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United Kingdom#58of 6,836 brands · Top 1%
135k
estimated visits in September
1 mo ▲ +18.4%4 mo ▲ +20.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sewdirect.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sewdirect holds 3.4 out of 5 on Trustpilot over 24 reviews, 11 of them in the last twelve months: 50% of customers give five stars and 33% one star. That volume places Sewdirect in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sewdirect sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sewdirect's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sewdirect in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sewdirect is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sewdirect runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
Simplicity Sewing Pattern S9977 Misses' Shorts - just £11.67Sewdirect4 Oct 2026image
McCall's Sewing Pattern M7678 - just £8.26Sewdirect2 Oct 2026image
Simplicity Sewing Pattern S9952 Misses' Shirts - just £10.50Sewdirect2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sean Spoonerverified
Text ad17 Jul 2026Sean Spoonerverified
Text ad17 Jul 2026Sean Spoonerverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sewdirect.
The creators who tag @sewdirect on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sewdirect competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sewdirect among Hobbies & Creative Arts brands. The closest is Style Arc, then simplicity.com, Fibre Mood, The Fold Line, Closet Core Patterns, BurdaStyle.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Style Arcstylearc.com | |||||||
| simplicity.comsimplicity.com | |||||||
| Fibre Moodfibremood.com | |||||||
| The Fold Linethefoldline.com | |||||||
| Closet Core Patternsclosetcorepatterns.com | |||||||
| BurdaStyleburdastyle.de |
07 · Company
The company behind Sewdirect.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sewdirect is an e-commerce brand, on a domain registered in October 1999.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 11 Oct 1999
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sewdirect.com · Woocommerce
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sewdirect
What people ask Google about Sewdirect.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sewdirect a legit company?
According to Gravity by Benchr, Sewdirect is a brand: its website has existed since October 1999, its Trustpilot profile is claimed by the brand, it sells on a Woocommerce store, it has 100,773 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sewdirect reviews
Customers rate Sewdirect 3.4 out of 5 on Trustpilot over 24 reviews, 11 of them in the last twelve months: 50% give five stars, 33% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sewdirect known for?
Sewdirect is an online retailer that sells sewing patterns from various brands including Simplicity, Vogue, Butterick, McCall's, and New Look, offering both paper and PDF dressmaking patterns with worldwide delivery. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Does Sewdirect have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sewdirect advertises on Facebook and Instagram and on Google, where its offers often run. Check sewdirect.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sewdirect?
Sewdirect sells on its own website, sewdirect.com, a Woocommerce store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data.
Who is behind Sewdirect?
Gravity by Benchr records a company, whose domain was registered in 1999. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sewdirect growing?
Yes. Gravity by Benchr estimates about 135,400 visits to sewdirect.com in September 2026, up 18% in a month and up 20% over three months. Sewdirect ranks #58 of 6,836 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sewdirect use?
Gravity by Benchr identifies sewdirect.com as a Woocommerce store. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2022. Source: Gravity by Benchr platform and advertising records.
How much does Sewdirect spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sewdirect on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Sewdirect ranks #58 of 6,836 by estimated traffic. Its closest competitors on the same market are Style Arc, simplicity.com, Fibre Mood, The Fold Line and Closet Core Patterns. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sewdirect.