Brand page · Clothing · United Kingdom
The Fold Line: 512k visits a month, 15 active Meta ads, Gravity score 650.
The Fold Line — The Fold Line is an online sewing pattern shop that offers the largest collection of independent sewing patterns in the world, including dressmaking patterns available in paper and PDF formats with worldwide shipping. In September 2026 thefoldline.com drew an estimated 512k visits, down 5% on the month before. It ranks #93 of 19,668 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
The Fold Line is an online sewing pattern shop that offers the largest collection of independent sewing patterns in the world, including dressmaking patterns available in paper and PDF formats with worldwide shipping.
01 · Traffic
How much traffic The Fold Line gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Fold Line drew an estimated 512k visits in September 2026, down 5% on the month before and up 2% over three months.
- Worldwide#24,387of 4.5m sites · Top 1%
- In United Kingdom#1,096of 192k sites · Top 1%
- Clothing, worldwide#1,994of 459,295 brands · Top 1%
- Clothing, United Kingdom#93of 19,668 brands · Top 1%
512k
estimated visits in September
1 mo ▼ −5.3%4 mo ▲ +2.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Fold Line.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Fold Line holds 3.7 out of 5 on Trustpilot over 4 reviews, 2 of them in the last twelve months: 75% of customers give five stars and 0% one star.
Embroidery Shop Embroidery Service Fabric Store Sewing Shop Haberdashery
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Fold Line sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Fold Line sells on Shopify, 93% of its catalogue in stock. The best seller is Print PDF Sewing Patterns (Upload Any Copy Shop, A0 or Large Format Pattern), at £5.00–£15.00, followed by Merchant & Mills Unisex Sunday Robe and The Maker's Atelier Unlined Raw-edged Coat.
#1Print PDF Sewing Patterns (Upload Any Copy Shop, A0 or Large Format Pattern)The Fold Line£5.00–£15.00In stock
#2Merchant & Mills Unisex Sunday RobeThe Fold Line£12.95–£19.50In stock
#3The Maker's Atelier Unlined Raw-edged CoatThe Fold Line£15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Fold Line in its comparison group.
- Average rating
- 4.61 / 5
- Rated products
- 16% of the catalogue
- In stock
- 93%
- Upper price quartile
- US$18.53
- Currency
- GBP
04 · Ads
What The Fold Line is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Fold Line runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text).
Kylie & The Machine 2026 Sweary Sewist Advent Calendar PRE-ORDERThe Fold Line6 Oct 2026image
Emile Barrel Pants PatternThe Fold Line26 Sept 2026image
Emile Barrel Pants PatternThe Fold Line24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026The Fold Line Limitedverified
Text ad21 Oct 2026The Fold Line Limitedverified
Text ad21 Oct 2026The Fold Line Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about The Fold Line.
The creators who tag @thefoldline on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who The Fold Line competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Fold Line among Clothing brands in United Kingdom. The closest is Sewdirect, then Fibre Mood, Style Arc, simplicity.com, BurdaStyle, Closet Core Patterns.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sewdirectsewdirect.com | |||||||
| Fibre Moodfibremood.com | |||||||
| Style Arcstylearc.com | |||||||
| simplicity.comsimplicity.com | |||||||
| BurdaStyleburdastyle.de | |||||||
| Closet Core Patternsclosetcorepatterns.com |
07 · Company
The company behind The Fold Line.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Fold Line is a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in May 2015. It employs about 10 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2016, per LinkedIn
- Domain registered
- 31 May 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 10 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- thefoldline.com · Shopify · GBP
- Catalogue
- 277 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Fold Line
What people ask Google about The Fold Line.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Fold Line legit?
According to Gravity by Benchr, The Fold Line is a brand based in London, United Kingdom: its website has existed since May 2015, it sells on a Shopify store, it employs 10 people on LinkedIn, it has 192,176 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Fold Line?
The Fold Line is an online sewing pattern shop that offers the largest collection of independent sewing patterns in the world, including dressmaking patterns available in paper and PDF formats with worldwide shipping. Gravity by Benchr classifies it under Clothing, with Arts & Crafts making up 33% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is The Fold Line expensive?
The Fold Line's best seller, Print PDF Sewing Patterns (Upload Any Copy Shop, A0 or Large Format Pattern), sells from £5.00 to £15.00 on thefoldline.com. 93% of the catalogue is in stock. Gravity does not track prices daily: check thefoldline.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does The Fold Line have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Fold Line advertises on Facebook and Instagram and on Google, where its offers often run. Check thefoldline.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Fold Line?
The Fold Line sells on its own website, thefoldline.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Fold Line?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2016 according to LinkedIn, on a domain registered in 2015, with 10 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Fold Line growing?
Yes. Gravity by Benchr estimates about 512,200 visits to thefoldline.com in September 2026, down 5% in a month and up 2% over three months. The Fold Line ranks #93 of 19,668 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Fold Line use?
Gravity by Benchr identifies thefoldline.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Fold Line's ad budget?
Gravity by Benchr does not publish a spend figure for The Fold Line on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, The Fold Line ranks #93 of 19,668 by estimated traffic. Its closest competitors on the same market are Sewdirect, Fibre Mood, Style Arc, simplicity.com and BurdaStyle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Fold Line.