Brand page · Business & Home Security · United States
She's Birdie: 104k visits a month, 2,344 active Meta ads, Gravity score 667.
She's Birdie — She's Birdie creates personal safety alarms designed for women, by women. The company produces mobile safety devices that emit loud sounds and flashing lights to help deter attacks and attract attention. In September 2026 shesbirdie.com drew an estimated 104k visits, up 28% on the month before. It ranks #9 of 261 Business & Home Security brands in United States and holds a 2.8 Trustpilot rating over 35 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Business & Home Security brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
She's Birdie creates personal safety alarms designed for women, by women. The company produces mobile safety devices that emit loud sounds and flashing lights to help deter attacks and attract attention.
01 · Traffic
How much traffic She's Birdie gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
She's Birdie drew an estimated 104k visits in September 2026, up 28% on the month before and up 129% over three months.
- Worldwide#90,668of 4.5m sites · Top 5%
- In United States#29,716of 1.2m sites · Top 5%
- Business & Home Security, worldwide#21of 2,851 brands · Top 1%
- Business & Home Security, United States#9of 261 brands · Top 5%
104k
estimated visits in September
1 mo ▲ +28.3%4 mo ▲ +128.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about She's Birdie.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
She's Birdie holds 2.8 out of 5 on Trustpilot over 35 reviews, 10 of them in the last twelve months: 11% of customers give five stars and 74% one star. That volume places She's Birdie in the top 50% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What She's Birdie sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
She's Birdie sells on Shopify, 100% of its catalogue in stock. The best seller is Birdie 3.0, at US$34.95, followed by Birdie Disc and Birdie Box.
#1Birdie 3.0She's BirdieUS$34.95In stock
#2Birdie DiscShe's BirdieUS$34.95In stock
#3Birdie BoxShe's BirdieUS$39.95In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Data not available
Share of the catalogue by product family.
The dominant category places She's Birdie in its comparison group.
- Average rating
- 4.55 / 5
- Rated products
- 44% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$109.85
- Currency
- USD
04 · Ads
What She's Birdie is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
She's Birdie runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since August 2026 (text).
The Clip-On Personal Safety Alarm AND Light That Moves With YouShe's Birdie13 Oct 2026video
The Clip-On Personal Safety Alarm AND Light That Moves With YouShe's Birdie13 Oct 2026video
Like Having A Fire Alarm In Your PocketShe's Birdie13 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad11 Aug 2026Xun Meng International Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about She's Birdie.
The creators who tag @shes_birdie on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shes_birdie on Instagram, led by Dayleen Santana (63.5k followers, 2.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| DDayleen Santana@dayleensantana · 🇺🇸 US | Parenting family Creator | 63.5k | 2.0% | 1 | Tagged @shes_birdie |
06 · Competitors according to Gravity
Who She's Birdie competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for She's Birdie among Business & Home Security brands in United States. The closest is Sentry Group, then Vaultek Safe, iotty Smart Home, LibertyGunSafe.com, Bellbird, Night Owl SP.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sentry Groupstore.sentrysafe.com | |||||||
| Vaultek Safevaulteksafe.com | |||||||
| iotty Smart Homeiottysmarthome.com | |||||||
| LibertyGunSafe.comlibertygunsafe.com | |||||||
| Bellbirdbellbirdalarm.com | |||||||
| Night Owl SPnightowlsp.com |
07 · Company
The company behind She's Birdie.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
She's Birdie is a company based in Berkeley, United States, founded in 2019 according to LinkedIn, on a domain registered in September 2019. It employs about 11 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Berkeley
- Founded
- 2019, per LinkedIn
- Domain registered
- 15 Sept 2019
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 11 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shesbirdie.com · Shopify · USD
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about She's Birdie
What people ask Google about She's Birdie.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is She's Birdie legit?
According to Gravity by Benchr, She's Birdie is a brand based in Berkeley, United States: its website has existed since September 2019, it sells on a Shopify store, it employs 11 people on LinkedIn, it has 137,274 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
She's Birdie reviews: is it worth it?
Customers rate She's Birdie 2.8 out of 5 on Trustpilot over 35 reviews, 10 of them in the last twelve months: 11% give five stars, 74% one star. Gravity by Benchr places that review volume in the top 50% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does She's Birdie sell?
She's Birdie creates personal safety alarms designed for women, by women. The company produces mobile safety devices that emit loud sounds and flashing lights to help deter attacks and attract attention. Gravity by Benchr classifies it under Business & Home Security. Source: Gravity by Benchr product classification, October 2026.
Is She's Birdie expensive?
She's Birdie's best seller, Birdie 3.0, sells US$34.95 on shesbirdie.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check shesbirdie.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
She's Birdie promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: She's Birdie advertises on Facebook and Instagram and on Google, where its offers often run. Check shesbirdie.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy She's Birdie?
She's Birdie sells on its own website, shesbirdie.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns She's Birdie?
Gravity by Benchr records a company based in Berkeley, United States, founded in 2019 according to LinkedIn, on a domain registered in 2019, with 11 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is She's Birdie doing well?
Yes. Gravity by Benchr estimates about 104,100 visits to shesbirdie.com in September 2026, up 28% in a month and up 129% over three months. She's Birdie ranks #9 of 261 Business & Home Security brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does She's Birdie use?
Gravity by Benchr identifies shesbirdie.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since August 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does She's Birdie spend on Meta ads?
Gravity by Benchr does not publish a spend figure for She's Birdie on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Business & Home Security brands in United States?
Among Business & Home Security brands in United States in the Gravity by Benchr index, She's Birdie ranks #9 of 261 by estimated traffic. Its closest competitors on the same market are Sentry Group, Vaultek Safe, iotty Smart Home, LibertyGunSafe.com and Bellbird. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with She's Birdie.