Brand page · Clothing · United States
DÔEN: 1.1m visits a month, 29 active Meta ads, Gravity score 581.
DÔEN — DÔEN is a Los Angeles-based women's clothing brand founded in 2016 by sisters Margaret and Katherine Kleveland. The brand creates romantic, feminine clothing inspired by California landscape and vintage silhouettes, crafted from natural fibers including cotton, silk, and linen. In September 2026 shopdoen.com drew an estimated 1.1m visits, up 6% on the month before. It ranks #124 of 97,158 Clothing brands in United States and holds a 2.0 Trustpilot rating over 50 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 128 peers: Clothing brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
DÔEN is a Los Angeles-based women's clothing brand founded in 2016 by sisters Margaret and Katherine Kleveland. The brand creates romantic, feminine clothing inspired by California landscape and vintage silhouettes, crafted from natural fibers including cotton, silk, and linen.
01 · Traffic
How much traffic DÔEN gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
DÔEN drew an estimated 1.1m visits in September 2026, up 6% on the month before and down 2% over three months.
- Worldwide#13,830of 4.5m sites · Top 1%
- In United States#4,600of 1.2m sites · Top 1%
- Clothing, worldwide#1,046of 459,295 brands · Top 1%
- Clothing, United States#124of 97,158 brands · Top 1%
1.1m
estimated visits in September
1 mo ▲ +5.6%4 mo ▼ −1.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about DÔEN.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
DÔEN holds 2.0 out of 5 on Trustpilot over 50 reviews, 22 of them in the last twelve months: 14% of customers give five stars and 68% one star. That volume places DÔEN in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What DÔEN sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
DÔEN sells on Shopify, 85% of its catalogue in stock. The best seller is SEBASTIANE SKIRT -- POWDER, at US$228.00, followed by HENRI TOP -- SALT and Gift Box.
#1SEBASTIANE SKIRT -- POWDERDÔENUS$228.00In stock
#2HENRI TOP -- SALTDÔENUS$248.00In stock
#3Gift BoxDÔENUS$5.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places DÔEN in its comparison group.
- Average rating
- 4.67 / 5
- Rated products
- 24% of the catalogue
- In stock
- 85%
- Upper price quartile
- US$398.00
- Currency
- USD
04 · Ads
What DÔEN is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
DÔEN runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2021 (image, text).
Discover Our Favorite TopsDÔEN28 Sept 2026image
Discover the Peroline Cardigan from DÔENDÔEN26 Sept 2026image
Discover the Peroline Cardigan from DÔENDÔEN24 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Udpc LLCverified
Text ad21 Oct 2026COMMUNAUTE LLC DOENverified
Text ad20 Oct 2026COMMUNAUTE LLC DOENverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about DÔEN.
The creators who tag @shopdoen on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopdoen on Instagram, led by Victor Demarchelier (46.1k followers, 0.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVictor Demarchelier@victordemarchelier · 🇫🇷 FR | Fashion style luxury Creator | 46.1k | 0.5% | 8 | Tagged @shopdoen |
06 · Competitors according to Gravity
Who DÔEN competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for DÔEN among Clothing brands in United States. The closest is DISSH, then Beginning Boutique, Vovk, francesca’s, SNDYS, The Self Styler.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| DISSHdissh.com.au | |||||||
| Beginning Boutiquebeginningboutique.com.au | |||||||
| Vovkvovk.com | |||||||
| francesca’sfrancescas.com | |||||||
| SNDYSsndys.com.au | |||||||
| The Self Stylertheselfstyler.com |
07 · Company
The company behind DÔEN.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
DÔEN is a company based in Vernon, United States, on a domain registered in May 2015. It is listed at early_stage_venture stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Vernon
- Founded
- Data not available
- Domain registered
- 13 May 2015
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Early stage venture · last deal: series a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopdoen.com · Shopify · USD
- Catalogue
- 4,348 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about DÔEN
What people ask Google about DÔEN.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is DÔEN legit?
According to Gravity by Benchr, DÔEN is a brand based in Vernon, United States: its website has existed since May 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 790,950 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about DÔEN?
Customers rate DÔEN 2.0 out of 5 on Trustpilot over 50 reviews, 22 of them in the last twelve months: 14% give five stars, 68% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does DÔEN sell?
DÔEN is a Los Angeles-based women's clothing brand founded in 2016 by sisters Margaret and Katherine Kleveland. The brand creates romantic, feminine clothing inspired by California landscape and vintage silhouettes, crafted from natural fibers including cotton, silk, and linen. Gravity by Benchr classifies it under Clothing, with Clothing making up 83% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
DÔEN prices: how much is it?
DÔEN's best seller, SEBASTIANE SKIRT -- POWDER, sells US$228.00 on shopdoen.com. 85% of the catalogue is in stock. Gravity does not track prices daily: check shopdoen.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does DÔEN have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: DÔEN advertises on Facebook and Instagram and on Google, where its offers often run. Check shopdoen.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy DÔEN?
DÔEN sells on its own website, shopdoen.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns DÔEN?
Gravity by Benchr records a company based in Vernon, United States, whose domain was registered in 2015, listed at early_stage_venture stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is DÔEN doing well?
Not at the moment. Gravity by Benchr estimates about 1,063,600 visits to shopdoen.com in September 2026, up 6% in a month and down 2% over three months. DÔEN ranks #124 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does DÔEN use?
Gravity by Benchr identifies shopdoen.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is DÔEN's ad budget?
Gravity by Benchr does not publish a spend figure for DÔEN on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, DÔEN ranks #124 of 97,158 by estimated traffic. Its closest competitors on the same market are DISSH, Beginning Boutique, Vovk, francesca’s and SNDYS. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with DÔEN.