Brand page · Clothing · United States
THE CURATED: 52.6k visits a month, 38 active Meta ads, Gravity score 554.
THE CURATED — THE CURATED is a Scandinavian based label focused on sustainable luxury clothing for the modern woman at honest prices, offering cashmere coats, knitwear and handbags. In September 2026 shopthecurated.net drew an estimated 52.6k visits, down 24% on the month before. It ranks #2,664 of 97,158 Clothing brands in United States and holds a 3.0 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 46 peers: Clothing brands in Norway with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
THE CURATED is a Scandinavian based label focused on sustainable luxury clothing for the modern woman at honest prices, offering cashmere coats, knitwear and handbags.
01 · Traffic
How much traffic THE CURATED gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
THE CURATED drew an estimated 52.6k visits in September 2026, down 24% on the month before and up 27% over three months.
- Worldwide#162,691of 4.5m sites · Top 5%
- In United States#52,237of 1.2m sites · Top 5%
- Clothing, worldwide#15,709of 459,295 brands · Top 5%
- Clothing, United States#2,664of 97,158 brands · Top 5%
52.6k
estimated visits in September
1 mo ▼ −24.2%4 mo ▲ +27.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about THE CURATED.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
THE CURATED holds 3.0 out of 5 on Trustpilot over 48 reviews, 48 of them in the last twelve months: 33% of customers give five stars and 58% one star. That volume places THE CURATED in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Clothing Store Fashion Accessories Store Women's Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What THE CURATED sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
THE CURATED sells on Shopify, 44% of its catalogue in stock. The best seller is THE CLASSIC SHOULDER BAG - BLACK MOCK PRINT, at US$287.00, followed by THE CLASSIC BLAZER - BLACK and THE CLASSIC COAT - CHOCOLATE MELANGE.
#1THE CLASSIC SHOULDER BAG - BLACK MOCK PRINTTHE CURATEDUS$287.00In stock
#2THE CLASSIC BLAZER - BLACKTHE CURATEDUS$395.00In stock
#3THE CLASSIC COAT - CHOCOLATE MELANGETHE CURATEDUS$388.50In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places THE CURATED in its comparison group.
- Average rating
- 4.73 / 5
- Rated products
- 18% of the catalogue
- In stock
- 44%
- Upper price quartile
- US$388.50
- Currency
- USD
04 · Ads
What THE CURATED is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
THE CURATED runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since April 2024 (image, text).
The Classic Blazer | Wardrobe HeroThe Curated6 Oct 2026video
Wardrobe Hero | The Classic BlazerThe Curated6 Oct 2026video
Discover the Coat CollectionThe Curated6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026THE CURATEDverified
Text ad12 Oct 2026THE CURATEDverified
Text ad12 Oct 2026THE CURATEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about THE CURATED.
The creators who tag @shopthecurated on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @shopthecurated on Instagram, led by Nicola (17.5k followers, 1.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| NNicola@acuratedwoman · 🇦🇺 AU | Fashion style luxury Creator | 17.5k | 1.2% | 7 | Tagged @shopthecurated |
06 · Competitors according to Gravity
Who THE CURATED competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for THE CURATED among Clothing brands in United States. The closest is BRUT Clothing US, then Avirex, Schaefer Outfitter, Madison Creek Outfitters, Sol Alpaca, Schott N.Y.C..
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| BRUT Clothing USbrut-clothing.us | |||||||
| Avirexavirex.com | |||||||
| Schaefer Outfitterschaeferoutfitter.com | |||||||
| Madison Creek Outfittersmadisoncreekoutfitters.com | |||||||
| Sol Alpacasolalpaca.com | |||||||
| Schott N.Y.C.schottnyc.com |
07 · Company
The company behind THE CURATED.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
THE CURATED is a company based in Sheridan, United States, founded in 2019 according to LinkedIn, on a domain registered in May 2018. It employs about 12 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Sheridan
- Founded
- 2019, per LinkedIn
- Domain registered
- 24 May 2018
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 12 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- shopthecurated.net · Shopify · USD
- Catalogue
- 74 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about THE CURATED
What people ask Google about THE CURATED.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is THE CURATED legit?
According to Gravity by Benchr, THE CURATED is a brand based in Sheridan, United States: its website has existed since May 2018, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 12 people on LinkedIn, it has 192,077 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
THE CURATED reviews: is it worth it?
Customers rate THE CURATED 3.0 out of 5 on Trustpilot over 48 reviews, 48 of them in the last twelve months: 33% give five stars, 58% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does THE CURATED sell?
THE CURATED is a Scandinavian based label focused on sustainable luxury clothing for the modern woman at honest prices, offering cashmere coats, knitwear and handbags. Gravity by Benchr classifies it under Clothing, with Scarves & Shawls making up 9% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is THE CURATED expensive?
THE CURATED's best seller, THE CLASSIC SHOULDER BAG - BLACK MOCK PRINT, sells US$287.00 on shopthecurated.net. 44% of the catalogue is in stock. Gravity does not track prices daily: check shopthecurated.net before buying. Source: Gravity by Benchr catalogue reading, October 2026.
THE CURATED promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: THE CURATED advertises on Facebook and Instagram and on Google, where its offers often run. Check shopthecurated.net for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy THE CURATED?
THE CURATED sells on its own website, shopthecurated.net, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind THE CURATED?
Gravity by Benchr records a company based in Sheridan, United States, founded in 2019 according to LinkedIn, on a domain registered in 2018, with 12 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is THE CURATED doing well?
Yes. Gravity by Benchr estimates about 52,600 visits to shopthecurated.net in September 2026, down 24% in a month and up 27% over three months. THE CURATED ranks #2,664 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does THE CURATED use?
Gravity by Benchr identifies shopthecurated.net as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does THE CURATED spend on Meta ads?
Gravity by Benchr does not publish a spend figure for THE CURATED on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, THE CURATED ranks #2,664 of 97,158 by estimated traffic. Its closest competitors on the same market are BRUT Clothing US, Avirex, Schaefer Outfitter, Madison Creek Outfitters and Sol Alpaca. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with THE CURATED.