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- Simms Fishing
Brand page · Clothing · United States
Simms Fishing traffic, ads & competitors 200k visits a month, 22 active Meta ads, Gravity score 563.
Simms Fishing — Simms Fishing is a fishing equipment manufacturer that produces waders, apparel, and outdoor gear for anglers. In September 2026 simmsfishing.com drew an estimated 200k visits, down 32% on the month before. It ranks #755 of 97,158 Clothing brands in the United States and holds a 3.0 Trustpilot rating over 54 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in the United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Simms Fishing is a fishing equipment manufacturer that produces waders, apparel, and outdoor gear for anglers.
01 · Traffic
Simms Fishing website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Simms Fishing drew an estimated 200k visits in September 2026, down 32% on the month before and down 4% over three months.
- Worldwide#52,560of 4.5m sites · Top 5%
- In United States#17,226of 1.2m sites · Top 5%
- Clothing, worldwide#4,788of 459,295 brands · Top 5%
- Clothing, United States#755of 97,158 brands · Top 1%
200k
estimated visits in September
1 mo ▼ −32.3%4 mo ▼ −4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Simms Fishing reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Simms Fishing holds 3.0 out of 5 on Trustpilot over 54 reviews, 7 of them in the last twelve months: 15% of customers give five stars and 76% one star. That volume places Simms Fishing in the top 40% of the 270,321 Trustpilot pages in the Gravity index.
Shoe Store Men's Clothing Store Outdoor Sports Store Clothing Store Outdoor Clothing and Equipment Shop
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Simms Fishing best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Simms Fishing sells on Shopify, 92% of its catalogue in stock. The best seller is Men's SolarFlex® Hoody, at US$85.00, followed by Simms Pursuit Shoe and Men's G3 Guide Waders - Stockingfoot.
#1Men's SolarFlex® HoodySimms FishingUS$85.00In stock
#2Simms Pursuit ShoeSimms FishingUS$150.00In stock
#3Men's G3 Guide Waders - StockingfootSimms FishingUS$600.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Simms Fishing in its comparison group.
- Average rating
- 4.59 / 5
- Rated products
- 91% of the catalogue
- In stock
- 92%
- Upper price quartile
- US$161.00
- Currency
- USD
04 · Ads
Simms Fishing ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Simms Fishing runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since February 2022 (image, text, video).
Men's Bulkley Insulated Wading JacketSimms Fishing Products14 Oct 2026image
Women's ExStream Insulated Jacket $330Simms Fishing Products14 Oct 2026image
Men's Bulkley Insulated Wading JacketSimms Fishing Products14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Simms Fishing Products, LLCverified
Text ad20 Oct 2026Simms Fishing Products, LLCverified
Text ad20 Oct 2026Simms Fishing Products, LLCverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Simms Fishing influencers
The creators who tag @simmsfishing on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @simmsfishing on Instagram, led by FlyFishingCouple | Hannah+Brian (13.7k followers, 2.5% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| FFlyFishingCouple | Hannah+Brian@colorado_couple_onthefly · 🇺🇸 US | Pets nature Creator | 13.7k | 2.5% | 14 | Tagged @simmsfishing |
06 · Competitors according to Gravity
Simms Fishing competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Simms Fishing among Clothing brands in the United States. The closest is Grundens, then AFTCO, Huk, Drake Waterfowl, Patagonia, Filson.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Grundensgrundens.com | |||||||
| AFTCOaftco.com | |||||||
| Hukhuk.com | |||||||
| Drake Waterfowldrakewaterfowl.com | |||||||
| Patagoniapatagonia.ca | |||||||
| Filsonfilson.com |
07 · Company
Who is behind Simms Fishing?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Simms Fishing is a company based in Bozeman, United States, on a domain registered in May 1997. It employs about 170 people and is listed at m_and_a stage.
- Entity country
- 🇺🇸 United States · Bozeman
- Domain registered
- 12 May 1997
- Status
- was_acquired
- Employees
- 170 on LinkedIn
- Funding stage
- M and a · last deal: private equity
- Own store
- simmsfishing.com · Shopify · USD
- Catalogue
- 236 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Simms Fishing
What people ask Google about Simms Fishing.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Simms Fishing a legit company?
According to Gravity by Benchr, Simms Fishing is a brand based in Bozeman, United States: its website has existed since May 1997, it sells on a Shopify store, it employs 170 people on LinkedIn, it has 686,977 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Simms Fishing?
Customers rate Simms Fishing 3.0 out of 5 on Trustpilot over 54 reviews, 7 of them in the last twelve months: 15% give five stars, 76% one star. Gravity by Benchr places that review volume in the top 40% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Simms Fishing known for?
Simms Fishing is a fishing equipment manufacturer that produces waders, apparel, and outdoor gear for anglers. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 27% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Simms Fishing prices: how much is it?
Simms Fishing's best seller, Men's SolarFlex® Hoody, sells US$85.00 on simmsfishing.com. 92% of the catalogue is in stock. Gravity does not track prices daily: check simmsfishing.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Simms Fishing discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Simms Fishing advertises on Facebook and Instagram and on Google, where its offers often run. Check simmsfishing.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Simms Fishing?
Simms Fishing sells on its own website, simmsfishing.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Simms Fishing?
Gravity by Benchr records a company based in Bozeman, United States, whose domain was registered in 1997, with 170 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Simms Fishing doing well?
Not at the moment. Gravity by Benchr estimates about 199,600 visits to simmsfishing.com in September 2026, down 32% in a month and down 4% over three months. Simms Fishing ranks #755 of 97,158 Clothing brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Simms Fishing use?
Gravity by Benchr identifies simmsfishing.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since February 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Simms Fishing spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Simms Fishing on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in the United States?
Among Clothing brands in the United States in the Gravity by Benchr index, Simms Fishing ranks #755 of 97,158 by estimated traffic. Its closest competitors on the same market are Grundens, AFTCO, Huk, Drake Waterfowl and Patagonia. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Simms Fishing.