Brand page · Hobbies & Creative Arts
Sirdar: 158K visits a month, 39 active Meta ads.
Sirdar — Sirdar is a UK-based yarn brand that specializes in knitting and crochet kits, yarns, and supplies, with over 90 years of design-led innovation in hand-knitting fashion. In September 2026 sirdar.com drew an estimated 158K visits, up 36% on the month before. It ranks #46 of 6,836 Hobbies & Creative Arts brands and holds a 1.9 Trustpilot rating over 30 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sirdar is a UK-based yarn brand that specializes in knitting and crochet kits, yarns, and supplies, with over 90 years of design-led innovation in hand-knitting fashion.
01 · Traffic
How much traffic Sirdar gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sirdar drew an estimated 158K visits in September 2026, up 36% on the month before and up 68% over three months.
- Worldwide#63,903of 4.5M sites · Top 5%
- In United Kingdom#3,264of 192K sites · Top 5%
- Hobbies & Creative Arts, worldwide#1,018of 136,278 brands · Top 1%
- Hobbies & Creative Arts, United Kingdom#46of 6,836 brands · Top 1%
158K
estimated visits in September
1 mo ▲ +36.0%4 mo ▲ +68.5%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sirdar.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sirdar holds 1.9 out of 5 on Trustpilot over 30 reviews, 6 of them in the last twelve months: 10% of customers give five stars and 77% one star. That volume places Sirdar in the top 50 % of the 270,321 Trustpilot pages in the Gravity index.
Shopping & Fashion
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sirdar sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sirdar's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sirdar in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
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- Upper price quartile
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- Currency
- Data not available
04 · Ads
What Sirdar is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sirdar runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since January 2023 (image, text, video).
Join Our Harry Potter Crochet AdventureSirdar5 Oct 2026image
Calling All Witches, Wizards & MugglesSirdar2 Oct 2026image
Join Our Harry Potter Crochet AdventureSirdar2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sirdar Holdings Ltdverified
Text ad21 Oct 2026Sirdar Holdings Ltdverified
Text ad21 Oct 2026Sirdar Holdings Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sirdar.
The creators who tag @knitsirdar on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @knitsirdar on Instagram, led by Crocheter | Gardener (15.3K followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCrocheter | Gardener@knotty_and_twisted · 🇬🇧 GB | Decoration garden diy Creator | 15.3K | 0.2% | 6 | Tagged @knitsirdar |
06 · Competitors according to Gravity
Who Sirdar competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sirdar among Hobbies & Creative Arts brands. The closest is Knit Picks, then weareknitters.be, Wool and the Gang, The Knitting Network, FILATI, lindehobby.com.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Knit Picksknitpicks.com | |||||||
| weareknitters.beweareknitters.be | |||||||
| Wool and the Gangwoolandthegang.com | |||||||
| The Knitting Networktheknittingnetwork.co.uk | |||||||
| FILATIfilati.cc | |||||||
| lindehobby.comlindehobby.com |
07 · Company
The company behind Sirdar.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sirdar is an e-commerce brand, founded in 1880 according to LinkedIn, on a domain registered in July 1997. It employs about 43 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
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- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 1880, per LinkedIn
- Domain registered
- 21 Jul 1997
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 43 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sirdar.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sirdar
What people ask Google about Sirdar.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sirdar legit or a scam?
According to Gravity by Benchr, Sirdar is a brand: its website has existed since July 1997, its Trustpilot profile is claimed by the brand, it employs 43 people on LinkedIn, it has 89,568 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Sirdar?
Customers rate Sirdar 1.9 out of 5 on Trustpilot over 30 reviews, 6 of them in the last twelve months: 10% give five stars, 77% one star. Gravity by Benchr places that review volume in the top 50 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sirdar known for?
Sirdar is a UK-based yarn brand that specializes in knitting and crochet kits, yarns, and supplies, with over 90 years of design-led innovation in hand-knitting fashion. Gravity by Benchr classifies it under Hobbies & Creative Arts. Source: Gravity by Benchr product classification.
Is there a Sirdar discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sirdar advertises on Facebook and Instagram and on Google, where its offers often run. Check sirdar.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sirdar?
Gravity by Benchr records a company, founded in 1880 according to LinkedIn, on a domain registered in 1997, with 43 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sirdar growing?
Yes. Gravity by Benchr estimates about 157,800 visits to sirdar.com in September 2026, up 36% in a month and up 68% over three months. Sirdar ranks #46 of 6,836 Hobbies & Creative Arts brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does Sirdar spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sirdar on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Hobbies & Creative Arts brands?
Among Hobbies & Creative Arts brands in the Gravity by Benchr index, Sirdar ranks #46 of 6,836 by estimated traffic. Its closest competitors on the same market are Knit Picks, weareknitters.be, Wool and the Gang, The Knitting Network, FILATI. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sirdar.