Brand page · Clothing · United Kingdom
Sister Jane: 108K visits a month, 1 active Meta ads, Gravity score 586.
Sister Jane — Sister Jane is a London-based fashion brand creating unique, vintage-inspired designs with whimsical eccentricity and distinctive style signatures. In September 2026 sisterjane.com drew an estimated 108K visits, down 18% on the month before. It ranks #1,386 of 97,158 Clothing brands in United Kingdom and holds a 4.5 Trustpilot rating over 701 reviews.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 484 peers: Clothing brands in United Kingdom with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sister Jane is a London-based fashion brand creating unique, vintage-inspired designs with whimsical eccentricity and distinctive style signatures.
01 · Traffic
How much traffic Sister Jane gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sister Jane drew an estimated 108K visits in September 2026, down 18% on the month before and down 33% over three months.
- Worldwide#87,688of 4.5M sites · Top 5%
- In United States#28,782of 1.2M sites · Top 5%
- Clothing, worldwide#8,322of 459,295 brands · Top 5%
- Clothing, United States#1,386of 97,158 brands · Top 5%
108K
estimated visits in September
1 mo ▼ −17.8%4 mo ▼ −32.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sister Jane.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sister Jane holds 4.5 out of 5 on Trustpilot over 701 reviews, 178 of them in the last twelve months: 82% of customers give five stars and 11% one star. That volume places Sister Jane in the top 10 % of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20 %.
Clothing Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sister Jane sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sister Jane sells on Shopify, 99% of its catalogue in stock. The best seller is Gift Card, at £20.00–£200.00, followed by <b>DREAM</b> Meadow Palette Tulle Skirt and Blues Jacquard Midi Dress.
#1Gift CardSister Jane£20.00–£200.00In stock
#2<b>DREAM</b> Meadow Palette Tulle SkirtSister Jane£125.00In stock
#3Blues Jacquard Midi DressSister Jane£79.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sister Jane in its comparison group.
- Average rating
- 4.27 / 5
- Rated products
- 1% of the catalogue
- In stock
- 99%
- Upper price quartile
- US$104.56
- Currency
- GBP
04 · Ads
What Sister Jane is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sister Jane runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2022 (image, text).
Attraction Check Peg TrousersSister Jane3 Aug 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad12 Oct 2026FRIDAY WEAGBA ALLISONverified
Text ad1 Oct 2026CHANELLE ALIANA CHARLTONverified
Text ad13 Sept 2026NEAL BRADLEY JACOBSONverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sister Jane.
The creators who tag @dreamsisterjane on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @dreamsisterjane on Instagram, led by CHIC (19.7K followers, 0.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCHIC@chic_lt · 🇱🇹 LT | Fashion style luxury Creator | 19.7K | 0.0% | 7 | Tagged @dreamsisterjane |
06 · Competitors according to Gravity
Who Sister Jane competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sister Jane among Clothing brands in United Kingdom. The closest is Yumi, then Ro&Zo, Finery London, The Seamstress of Bloomsbury, Because Of Alice, Wander Doll.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Yumiyumi.co.uk | |||||||
| Ro&Zoroandzo.com | |||||||
| Finery Londonfinerylondon.com | |||||||
| The Seamstress of Bloomsburytheseamstressofbloomsbury.co.uk | |||||||
| Because Of Alicebecauseofalice.com | |||||||
| Wander Dollwander-doll.com |
07 · Company
The company behind Sister Jane.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sister Jane is a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in April 2010. It employs about 51 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 2011, per LinkedIn
- Domain registered
- 28 Apr 2010
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 51 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sisterjane.com · Shopify · GBP
- Catalogue
- 165 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sister Jane
What people ask Google about Sister Jane.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sister Jane legit?
According to Gravity by Benchr, Sister Jane is a brand based in London, United Kingdom: its website has existed since April 2010, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 51 people on LinkedIn, it has 378,083 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sister Jane reviews
Customers rate Sister Jane 4.5 out of 5 on Trustpilot over 701 reviews, 178 of them in the last twelve months: 82% give five stars, 11% one star. Gravity by Benchr places that review volume in the top 10 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sister Jane sell?
Sister Jane is a London-based fashion brand creating unique, vintage-inspired designs with whimsical eccentricity and distinctive style signatures. Gravity by Benchr classifies it under Clothing, with Clothing making up 6% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sister Jane prices: how much is it?
Sister Jane's best seller, Gift Card, sells from £20.00 to £200.00 on sisterjane.com. 99% of the catalogue is in stock. Gravity does not track prices daily: check sisterjane.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Sister Jane promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Sister Jane advertises on Facebook and Instagram and on Google, where its offers often run. Check sisterjane.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Sister Jane?
Sister Jane sells on its own website, sisterjane.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sister Jane?
Gravity by Benchr records a company based in London, United Kingdom, founded in 2011 according to LinkedIn, on a domain registered in 2010, with 51 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sister Jane growing?
Not at the moment. Gravity by Benchr estimates about 108,200 visits to sisterjane.com in September 2026, down 18% in a month and down 33% over three months. Sister Jane ranks #1,386 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sister Jane use?
Gravity by Benchr identifies sisterjane.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since November 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sister Jane spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sister Jane on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, Sister Jane ranks #1,386 of 97,158 by estimated traffic. Its closest competitors on the same market are Yumi, Ro&Zo, Finery London, The Seamstress of Bloomsbury, Because Of Alice. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sister Jane.