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Brand page · Personal Care · Australia

Skinmart Top 5% worldwide Top 5% in Australia Top 5% in Personal Care Top 5% in Personal Care in Australia
skinmart.com.au·🇦🇺 Allambie Heights, Australia· Shopify

Skinmart: 47.2k visits a month, 32 active Meta ads, Gravity score 514.

Skinmart — Skinmart is an Australian online retailer that sells professional skincare products and provides skincare advice for various skin concerns. In September 2026 skinmart.com.au drew an estimated 47.2k visits, up 6% on the month before. It ranks #199 of 6,103 Personal Care brands in Australia.

skinmart.com.au@helloskinmart 9.2kYouTube 1.5kFacebookLinkedIn 5Trustpilot 3.0Meta Ad Library 32

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
47.2k
+6% vs. August 2026
Instagram followers
9.2k
2,370 posts · @helloskinmart
Trustpilot
3.0
2 reviews · 2 in 12 months
Meta ads
32
active · on Google since 2021
Products
95%
in stock · 710 collections
Rank in Australia
#199
of 6,103 in Personal Care
LinkedIn
5
followers · 3 employees
Earned media value
—
Data not available

Gravity score

514/ 1000 · 8 of 10 indicators rated
Brand Power568
Momentum530
Performance443

Percentiles within 263 peers: Personal Care brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

Skinmart is an Australian online retailer that sells professional skincare products and provides skincare advice for various skin concerns.

01 · Traffic

How much traffic Skinmart gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

Skinmart drew an estimated 47.2k visits in September 2026, up 6% on the month before and down 13% over three months.

  • Worldwide#178,669of 4.5m sites · Top 5%
  • In Australia#4,407of 105k sites · Top 5%
  • Personal Care, worldwide#9,058of 215,119 brands · Top 5%
  • Personal Care, Australia#199of 6,103 brands · Top 5%
Monthly visitssource Sept 2026

47.2k

estimated visits in September

1 mo ▲ +5.8%4 mo ▼ −12.7%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about Skinmart.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

Skinmart holds 3.0 out of 5 on Trustpilot over 2 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 50% one star.

Trustpilotread 21 Oct 2026
3.0TrustScore · 2 reviews · 2 in 12 months
5 ★0%
4 ★0%
3 ★0%
2 ★50%
1 ★50%

Beauty Product Supplier Skin Care Clinic Cosmetics Store Cosmetics Industry Health and Beauty Shop Beauty Supply Store

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What Skinmart sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Skinmart sells on Shopify, 95% of its catalogue in stock. The best seller is Dermalogica Special Cleansing Gel, at A$19.20–A$102.00, followed by Omnilux Contour Face and Aspect Phytostat 9.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Cosmetics76%
Fitness & Nutrition4%
Hair Care1%
Gift Giving1%

Share of the catalogue by product family.

Activity mixdominant: Personal Care
Personal Care95%
Health Care4%
Party & Celebration1%
Beverages0%
Costumes & Accessories0%

The dominant category places Skinmart in its comparison group.

Prices and ratingsstore data
Average rating
4.71 / 5
Rated products
59% of the catalogue
In stock
95%
Upper price quartile
US$81.46
Currency
AUD

05 · Influencers

Who talks about Skinmart.

The creators who tag @helloskinmart on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Gravity has not found creators tagging this brand on Instagram yet.

Influencersaccounts tagging @helloskinmart · Instagram

Gravity has not found creators tagging this brand on Instagram yet.

Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who Skinmart competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for Skinmart among Personal Care brands in Australia. The closest is LAMILAS PERFUME, then Dune Perfumes, The Clinic, Skin Deep Medispa, Skinluxe, Youth Lab Direct.

CompetitorsPersonal Care · Australia · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
LAMILAS PERFUMElamilas.com.au
Dune Perfumesduneperfumes.com.au
The Clinictheclinic.net.au
Skin Deep Medispaskindeepmedispa.com.au
Skinluxeskinluxe.com.au
Youth Lab Directyouthlabdirect.com.au
Competitors Gravity finds for Skinmart. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare Skinmart with LAMILAS PERFUME

07 · Company

The company behind Skinmart.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

Skinmart is a company based in Allambie Heights, Australia. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇦🇺 Australia · Allambie Heights
Founded
Data not available
Domain registered
Data not available
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
skinmart.com.au · Shopify · AUD
Catalogue
710 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about Skinmart

What people ask Google about Skinmart.

10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is Skinmart a legit company?

According to Gravity by Benchr, Skinmart is a brand based in Allambie Heights, Australia: it sells on a Shopify store, it employs 3 people on LinkedIn, it has 9,187 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

What does Skinmart sell?

Skinmart is an Australian online retailer that sells professional skincare products and provides skincare advice for various skin concerns. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 76% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does Skinmart cost?

Skinmart's best seller, Dermalogica Special Cleansing Gel, sells from A$19.20 to A$102.00 on skinmart.com.au. 95% of the catalogue is in stock. Gravity does not track prices daily: check skinmart.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.

Is there a Skinmart discount code?

Gravity by Benchr does not collect discount codes. What Gravity observes: Skinmart advertises on Facebook and Instagram and on Google, where its offers often run. Check skinmart.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where to buy Skinmart?

Skinmart sells on its own website, skinmart.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who is behind Skinmart?

Gravity by Benchr records a company based in Allambie Heights, Australia, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is Skinmart growing?

Not at the moment. Gravity by Benchr estimates about 47,200 visits to skinmart.com.au in September 2026, up 6% in a month and down 13% over three months. Skinmart ranks #199 of 6,103 Personal Care brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does Skinmart use?

Gravity by Benchr identifies skinmart.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since October 2021. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does Skinmart spend on Meta ads?

Gravity by Benchr does not publish a spend figure for Skinmart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Personal Care brands in Australia?

Among Personal Care brands in Australia in the Gravity by Benchr index, Skinmart ranks #199 of 6,103 by estimated traffic. Its closest competitors on the same market are LAMILAS PERFUME, Dune Perfumes, The Clinic, Skin Deep Medispa and Skinluxe. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Skinmart.