Brand page · Decor
Sleepo: 199k visits a month, 71 active Meta ads.
Sleepo — Sleepo is an online retailer that sells furniture and home decor products. The company offers a curated selection of trendy and affordable furniture and interior design items. In September 2026 sleepo.se drew an estimated 199k visits, down 10% on the month before. It ranks #12 of 980 Decor brands and holds a 4.4 Trustpilot rating over 14,724 reviews.
Updated Traffic Sept 2026Meta ads 14 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
Sleepo is an online retailer that sells furniture and home decor products. The company offers a curated selection of trendy and affordable furniture and interior design items.
01 · Traffic
How much traffic Sleepo gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleepo drew an estimated 199k visits in September 2026, down 10% on the month before and up 4% over three months.
- Worldwide#52,774of 4.5m sites · Top 5%
- In Sweden#415of 27.3k sites · Top 5%
- Decor, worldwide#830of 185,686 brands · Top 1%
- Decor, Sweden#12of 980 brands · Top 5%
199k
estimated visits in September
1 mo ▼ −9.9%4 mo ▲ +4.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleepo.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleepo holds 4.4 out of 5 on Trustpilot over 14,724 reviews, 857 of them in the last twelve months: 68% of customers give five stars and 9% one star. That volume places Sleepo in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Bedroom Furniture Store Furniture Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleepo sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Sleepo's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Sleepo in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Sleepo is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleepo runs Meta ads on Facebook, Instagram, Messenger, Threads, and has advertised on Google since January 2022 (image, text).
Åre Fotskammel Hvit 70x110Sleepo13 Oct 2026image
Timeless Scandinavian DesignSleepo13 Oct 2026video
Åre 3-sits Soffa Beige 227cmSleepo13 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Sleepo ABverified
Text ad21 Oct 2026Sleepo ABverified
Text ad21 Oct 2026Sleepo ABverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleepo.
The creators who tag @sleepo on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sleepo on Instagram, led by Jessica Henze (131k followers, 0.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| JJessica Henze@mavieestbelle_jessi · 🇩🇪 DE | Travel tourism exploration Creator | 131k | 0.7% | 3 | Tagged @sleepo |
06 · Competitors according to Gravity
Who Sleepo competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleepo among Decor brands. The closest is HomeDeco, then loaf.com, schaffrath.com, Safavieh, Homeroom, Bellona.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HomeDecohomedeco.nl | |||||||
| loaf.comloaf.com | |||||||
| schaffrath.comschaffrath.com | |||||||
| Safaviehsafaviehhome.com | |||||||
| Homeroomhomeroom.no | |||||||
| Bellonabellona.com.tr |
07 · Company
The company behind Sleepo.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleepo is an e-commerce brand, founded in 2011 according to LinkedIn. It employs about 18 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 18 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sleepo.se
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleepo
What people ask Google about Sleepo.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleepo a legit company?
According to Gravity by Benchr, Sleepo is a brand: its Trustpilot profile is claimed by the brand, it employs 18 people on LinkedIn, it has 152,956 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Sleepo reviews: is it worth it?
Customers rate Sleepo 4.4 out of 5 on Trustpilot over 14,724 reviews, 857 of them in the last twelve months: 68% give five stars, 9% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sleepo?
Sleepo is an online retailer that sells furniture and home decor products. The company offers a curated selection of trendy and affordable furniture and interior design items. Gravity by Benchr classifies it under Decor. Source: Gravity by Benchr product classification.
Is there a Sleepo discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleepo advertises on Facebook and Instagram and on Google, where its offers often run. Check sleepo.se for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Sleepo?
Gravity by Benchr records a company, founded in 2011 according to LinkedIn, with 18 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Sleepo growing?
Yes. Gravity by Benchr estimates about 198,600 visits to sleepo.se in September 2026, down 10% in a month and up 4% over three months. Sleepo ranks #12 of 980 Decor brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Sleepo's ad budget?
Gravity by Benchr does not publish a spend figure for Sleepo on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Decor brands?
Among Decor brands in the Gravity by Benchr index, Sleepo ranks #12 of 980 by estimated traffic. Its closest competitors on the same market are HomeDeco, loaf.com, schaffrath.com, Safavieh and Homeroom. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleepo.