Brand page · Sofas · United Kingdom
Loaf: 547k visits a month, 284 active Meta ads.
Loaf — Loaf is a British company that makes laid-back furniture including comfy sofas, beautiful beds, and other home furniture for relaxed living. In September 2026 loaf.com drew an estimated 547k visits, down 1% on the month before. It ranks #8 of 421 Sofas brands in United Kingdom and holds a 4.1 Trustpilot rating over 19,248 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026
About the store
Loaf is a British company that makes laid-back furniture including comfy sofas, beautiful beds, and other home furniture for relaxed living.
01 · Traffic
How much traffic Loaf gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Loaf drew an estimated 547k visits in September 2026, down 1% on the month before and up 44% over three months.
- Worldwide#23,152of 4.5m sites · Top 1%
- In United Kingdom#1,017of 192k sites · Top 1%
- Sofas, worldwide#35of 7,681 brands · Top 1%
- Sofas, United Kingdom#8of 421 brands · Top 5%
547k
estimated visits in September
1 mo ▼ −1.1%4 mo ▲ +43.9%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Loaf.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Loaf holds 4.1 out of 5 on Trustpilot over 19,248 reviews, 2,547 of them in the last twelve months: 71% of customers give five stars and 15% one star. That volume places Loaf in the top 1% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 30%. On Google, Loaf scores 3.7 over 26 reviews.
Bedroom Furniture Store Furniture Store Home Goods Store Living Room Furniture Store Sofa Store Furniture Accessories
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Loaf sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Loaf's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Loaf in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Loaf is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Loaf runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2021 (image, text).
Test it for realLoaf14 Oct 2026image
Test it for realLoaf14 Oct 2026image
Little ways to LoafLoaf14 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026REALLY COMFY BEDS LIMITEDverified
Text ad20 Oct 2026REALLY COMFY BEDS LIMITEDverified
Text ad20 Oct 2026REALLY COMFY BEDS LIMITEDverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Loaf.
The creators who tag @loafhome on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @loafhome on Instagram, led by REDBRICK (77.1k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| RREDBRICK@redbrick_mill · 🇬🇧 GB | Decoration garden diy Creator | 77.1k | 0.2% | 6 | Tagged @loafhome |
06 · Competitors according to Gravity
Who Loaf competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Loaf among Sofas brands in United Kingdom. The closest is Sofology, then DFS, Sofa Club®, sweef.se, Raymour & Flanigan, La Tienda.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sofologysofology.co.uk | |||||||
| DFSdfs.co.uk | |||||||
| Sofa Club®sofaclub.co.uk | |||||||
| sweef.sesweef.se | |||||||
| Raymour & Flaniganraymourflanigan.com | |||||||
| La Tiendalatiendahome.com |
07 · Company
The company behind Loaf.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Loaf is a company based in United Kingdom, on a domain registered in September 1999. It employs about 215 people and is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom
- Founded
- Data not available
- Domain registered
- 2 Sept 1999
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- 215 on LinkedIn
- Funding stage
- M and a
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- loaf.com
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Loaf
What people ask Google about Loaf.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Loaf legit or a scam?
According to Gravity by Benchr, Loaf is a brand based in United Kingdom: its website has existed since September 1999, its Trustpilot profile is claimed by the brand, it employs 215 people on LinkedIn, it has 493,703 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
Loaf reviews
Customers rate Loaf 4.1 out of 5 on Trustpilot over 19,248 reviews, 2,547 of them in the last twelve months: 71% give five stars, 15% one star. Gravity by Benchr places that review volume in the top 1% of the 270,321 Trustpilot pages in its index. On Google, Loaf scores 3.7 over 26 reviews. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Loaf?
Loaf is a British company that makes laid-back furniture including comfy sofas, beautiful beds, and other home furniture for relaxed living. Gravity by Benchr classifies it under Sofas. Source: Gravity by Benchr product classification.
Is there a Loaf discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Loaf advertises on Facebook and Instagram and on Google, where its offers often run. Check loaf.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who is behind Loaf?
Gravity by Benchr records a company based in United Kingdom, whose domain was registered in 1999, with 215 employees on LinkedIn, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Loaf growing?
Yes. Gravity by Benchr estimates about 547,300 visits to loaf.com in September 2026, down 1% in a month and up 44% over three months. Loaf ranks #8 of 421 Sofas brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Loaf's ad budget?
Gravity by Benchr does not publish a spend figure for Loaf on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Sofas brands in United Kingdom?
Among Sofas brands in United Kingdom in the Gravity by Benchr index, Loaf ranks #8 of 421 by estimated traffic. Its closest competitors on the same market are Sofology, DFS, Sofa Club®, sweef.se and Raymour & Flanigan. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Loaf.