Brand page · Linens & Bedding · Australia
Sleepsake: 61.2k visits a month, 450 active Meta ads, Gravity score 755.
Sleepsake — Sleepsake is an Australian brand that sells pillows designed to prevent shoulder and neck pain, including the Butterfly Pillow with deep shoulder cut-outs and related accessories like pillowcases and eye masks. In September 2026 sleepsake.com.au drew an estimated 61.2k visits, up 31% on the month before. It ranks #39 of 1,148 Linens & Bedding brands in Australia and holds a 4.9 Trustpilot rating over 115 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 50 peers: Linens & Bedding brands in Australia with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sleepsake is an Australian brand that sells pillows designed to prevent shoulder and neck pain, including the Butterfly Pillow with deep shoulder cut-outs and related accessories like pillowcases and eye masks.
01 · Traffic
How much traffic Sleepsake gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sleepsake drew an estimated 61.2k visits in September 2026, up 31% on the month before and up 799% over three months.
- Worldwide#143,139of 4.5m sites · Top 5%
- In Australia#3,400of 105k sites · Top 5%
- Linens & Bedding, worldwide#708of 24,680 brands · Top 5%
- Linens & Bedding, Australia#39of 1,148 brands · Top 5%
61.2k
estimated visits in September
1 mo ▲ +30.7%4 mo ▲ +799.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sleepsake.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sleepsake holds 4.9 out of 5 on Trustpilot over 115 reviews, 115 of them in the last twelve months: 96% of customers give five stars and 0% one star. That volume places Sleepsake in the top 30% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Bedding Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sleepsake sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sleepsake sells on Shopify, 100% of its catalogue in stock. The best seller is Sleepsake Butterfly Pillow, at A$109.95, followed by Butterfly Pillowcase Pair and Bonus Gift Card.
#1Sleepsake Butterfly PillowSleepsakeA$109.95In stock
#2Butterfly Pillowcase PairSleepsakeA$49.95In stock
#3Bonus Gift CardSleepsakeA$15.00–A$20.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sleepsake in its comparison group.
- Average rating
- 4.70 / 5
- Rated products
- 75% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$45.30
- Currency
- AUD
04 · Ads
What Sleepsake is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sleepsake runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since October 2026 (text, video).
It's 11:47pm. Put the phone down.Sleepsake7 Oct 2026image
I returned it. Try one anyway.Sleepsake5 Oct 2026video
I returned it. Try one anyway.Sleepsake5 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sleepsake Pty Ltdverified
Text ad20 Oct 2026Sleepsake Pty Ltdverified
Text ad19 Oct 2026Sleepsake Pty Ltdverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sleepsake.
The creators who tag @sleep_sake on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Sleepsake competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sleepsake among Linens & Bedding brands in Australia. The closest is Posture Form Pillows, then Pilloway, Moonlit Garden Silk, BENI, Smoomy, CoziGo.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Posture Form Pillowspostureformpillows.com.au | |||||||
| Pillowaypilloway.com.au | |||||||
| Moonlit Garden Silkmoonlitgardensilk.com.au | |||||||
| BENIbenifabrics.com | |||||||
| Smoomysmoomy.com.au | |||||||
| CoziGocozigo.com |
07 · Company
The company behind Sleepsake.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sleepsake is a company based in Melbourne, Australia.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia · Melbourne
- Founded
- Data not available
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sleepsake.com.au · Shopify · AUD
- Catalogue
- 2 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sleepsake
What people ask Google about Sleepsake.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sleepsake legit or a scam?
According to Gravity by Benchr, Sleepsake is a brand based in Melbourne, Australia: its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 1,025 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Sleepsake reviews
Customers rate Sleepsake 4.9 out of 5 on Trustpilot over 115 reviews, 115 of them in the last twelve months: 96% give five stars, 0% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Sleepsake sell?
Sleepsake is an Australian brand that sells pillows designed to prevent shoulder and neck pain, including the Butterfly Pillow with deep shoulder cut-outs and related accessories like pillowcases and eye masks. Gravity by Benchr classifies it under Linens & Bedding, with Bedding making up 50% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Sleepsake cost?
Sleepsake's best seller, Sleepsake Butterfly Pillow, sells A$109.95 on sleepsake.com.au. 100% of the catalogue is in stock. Gravity does not track prices daily: check sleepsake.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sleepsake have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sleepsake advertises on Facebook and Instagram and on Google, where its offers often run. Check sleepsake.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sleepsake?
Sleepsake sells on its own website, sleepsake.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Is Sleepsake growing?
Yes. Gravity by Benchr estimates about 61,200 visits to sleepsake.com.au in September 2026, up 31% in a month and up 799% over three months. Sleepsake ranks #39 of 1,148 Linens & Bedding brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sleepsake use?
Gravity by Benchr identifies sleepsake.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Sleepsake's ad budget?
Gravity by Benchr does not publish a spend figure for Sleepsake on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Linens & Bedding brands in Australia?
Among Linens & Bedding brands in Australia in the Gravity by Benchr index, Sleepsake ranks #39 of 1,148 by estimated traffic. Its closest competitors on the same market are Posture Form Pillows, Pilloway, Moonlit Garden Silk, BENI and Smoomy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sleepsake.