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- Slumberkins
Brand page · Toys & Games · United States
Slumberkins traffic, ads & competitors 56.1k visits a month, 22 active Meta ads, Gravity score 549.
Slumberkins — Slumberkins is an e-commerce children's brand that provides emotional learning tools including stories and plush toys to support children's emotional well-being. In September 2026 slumberkins.com drew an estimated 56.1k visits. It ranks #22 of 697 Toys & Games brands in the United States and holds a 4.4 Trustpilot rating over 16 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 34 peers: Toys & Games brands in the United States with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Slumberkins is an e-commerce children's brand that provides emotional learning tools including stories and plush toys to support children's emotional well-being.
01 · Traffic
Slumberkins website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Slumberkins drew an estimated 56.1k visits in September 2026.
- Worldwide#153,944of 4.5m sites · Top 5%
- In United States#49,629of 1.2m sites · Top 5%
- Toys & Games, worldwide#44of 1,611 brands · Top 5%
- Toys & Games, United States#22of 697 brands · Top 5%
56.1k
estimated visits in September
1 mo ▲ +0.1%4 mo ▼ −0.2%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Slumberkins reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Slumberkins holds 4.4 out of 5 on Trustpilot over 16 reviews, 2 of them in the last twelve months: 44% of customers give five stars and 56% one star.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Slumberkins best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Slumberkins sells on Shopify, 55% of its catalogue in stock. The best seller is SavedBy Package Protection, at US$0.97–US$59.97, followed by Mini Jellyfish and Unicorn Snuggler.
#1SavedBy Package ProtectionSlumberkinsUS$0.97–US$59.97In stock
#2Mini JellyfishSlumberkinsUS$18.50In stock
#3Unicorn SnugglerSlumberkinsUS$58.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Slumberkins in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 68% of the catalogue
- In stock
- 55%
- Upper price quartile
- US$59.99
- Currency
- USD
04 · Ads
Slumberkins ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Slumberkins runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp, and has advertised on Google since August 2023 (image, text, video).
SlumberkinsSlumberkins5 Oct 2026image
Kinspiration Kit: Mindful Play with YetiSlumberkins2 Oct 2026image
Get underneath the big behaviorSlumberkins2 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Slumberkins Inc.verified
Text ad20 Oct 2026Slumberkins Inc.verified
Text ad20 Oct 2026Slumberkins Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Slumberkins influencers
The creators who tag @slumberkins on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @slumberkins on Instagram, led by Creature Comfort Foundation | Kids Hospital Care (15.9k followers, 0.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| CCreature Comfort Foundation | Kids Hospital Care@creaturecomfort_org · 🇺🇸 US | Health medicine Creator | 15.9k | 0.2% | 9 | Tagged @slumberkins |
06 · Competitors according to Gravity
Slumberkins competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Slumberkins among Toys & Games brands in the United States. The closest is busybbundles.com, then Valaverse, Noeo Science, Feppy, Qubits Toy, Different Roads.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| busybbundles.combusybbundles.com | |||||||
| Valaversevalaverse.com | |||||||
| Noeo Sciencenoeoscience.com | |||||||
| Feppyfeppy.com | |||||||
| Qubits Toyqubitstoy.com | |||||||
| Different Roadsdifflearn.com |
07 · Company
Who is behind Slumberkins?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Slumberkins is a company based in Spokane, United States, founded in 2016 according to LinkedIn, on a domain registered in March 2016. It employs about 22 people.
- Entity country
- 🇺🇸 United States · Spokane
- Founded
- 2016, per LinkedIn
- Domain registered
- 6 Mar 2016
- Status
- Operating
- Employees
- 22 on LinkedIn
- Own store
- slumberkins.com · Shopify · USD
- Catalogue
- 177 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Slumberkins
What people ask Google about Slumberkins.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Slumberkins a legit company?
According to Gravity by Benchr, Slumberkins is a brand based in Spokane, United States: its website has existed since March 2016, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 22 people on LinkedIn, it has 320,256 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Slumberkins?
Customers rate Slumberkins 4.4 out of 5 on Trustpilot over 16 reviews, 2 of them in the last twelve months: 44% give five stars, 56% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Slumberkins known for?
Slumberkins is an e-commerce children's brand that provides emotional learning tools including stories and plush toys to support children's emotional well-being. Gravity by Benchr classifies it under Toys & Games, with Toys & Games making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Slumberkins cost?
Slumberkins' best seller, SavedBy Package Protection, sells from US$0.97 to US$59.97 on slumberkins.com. 55% of the catalogue is in stock. Gravity does not track prices daily: check slumberkins.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Slumberkins promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Slumberkins advertises on Facebook and Instagram and on Google, where its offers often run. Check slumberkins.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Slumberkins?
Slumberkins sells on its own website, slumberkins.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Slumberkins?
Gravity by Benchr records a company based in Spokane, United States, founded in 2016 according to LinkedIn, on a domain registered in 2016, with 22 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Slumberkins doing well?
Not at the moment. Gravity by Benchr estimates about 56,100 visits to slumberkins.com in September 2026, up 0% in a month and down 0% over three months. Slumberkins ranks #22 of 697 Toys & Games brands in the United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Slumberkins use?
Gravity by Benchr identifies slumberkins.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since August 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Slumberkins' ad budget?
Gravity by Benchr does not publish a spend figure for Slumberkins on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Toys & Games brands in the United States?
Among Toys & Games brands in the United States in the Gravity by Benchr index, Slumberkins ranks #22 of 697 by estimated traffic. Its closest competitors on the same market are busybbundles.com, Valaverse, Noeo Science, Feppy and Qubits Toy. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Slumberkins.