Brand page · Personal Care · United States
Smallflower: 165k visits a month, 11 active Meta ads, Gravity score 723.
Smallflower — Smallflower is a modern international apothecary that sells personal care products, fragrances, wellness items, bath and body care, natural health products, organic skin care, beauty products, niche fragrances, and men's grooming products. In September 2026 smallflower.com drew an estimated 165k visits, down 10% on the month before. It ranks #499 of 33,626 Personal Care brands in United States and holds a 2.4 Trustpilot rating over 1,039 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 21 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 792 peers: Personal Care brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smallflower is a modern international apothecary that sells personal care products, fragrances, wellness items, bath and body care, natural health products, organic skin care, beauty products, niche fragrances, and men's grooming products.
01 · Traffic
How much traffic Smallflower gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Smallflower drew an estimated 165k visits in September 2026, down 10% on the month before and up 29% over three months.
- Worldwide#61,625of 4.5m sites · Top 5%
- In United States#20,269of 1.2m sites · Top 5%
- Personal Care, worldwide#2,892of 215,119 brands · Top 5%
- Personal Care, United States#499of 33,626 brands · Top 5%
165k
estimated visits in September
1 mo ▼ −9.8%4 mo ▲ +29.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Smallflower.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Smallflower holds 2.4 out of 5 on Trustpilot over 1,039 reviews, 3 of them in the last twelve months: 85% of customers give five stars and 3% one star. That volume places Smallflower in the top 10% of the 270,321 Trustpilot pages in the Gravity index.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Smallflower sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Smallflower sells on Shopify, 87% of its catalogue in stock. The best seller is Shipping Protection, at US$0.95–US$74.45, followed by Nivea Creme (400 ml) #5226 and Outremer Vanille Eau de Toilette Spray (50 ml) #18836.
#1Shipping ProtectionSmallflowerUS$0.95–US$74.45In stock
#2Nivea Creme (400 ml) #5226SmallflowerUS$20.95In stock
#3Outremer Vanille Eau de Toilette Spray (50 ml) #18836SmallflowerUS$22.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Smallflower in its comparison group.
- Average rating
- 4.83 / 5
- Rated products
- 51% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$34.00
- Currency
- USD
04 · Ads
What Smallflower is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Smallflower runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since October 2022 (image, text, video).
151 Years of Curation. One Click Away.Smallflower.com21 Sept 2026video
151 Years of Curation. One Click Away.Smallflower.com20 Aug 2026video
151 Years of Curation. One Click Away.Smallflower.com20 Aug 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Merz Apothecary Incverified
Text ad21 Oct 2026Merz Apothecary Incverified
Text ad20 Oct 2026Merz Apothecary Incverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Smallflower.
The creators who tag @shopsmallflower on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Smallflower competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Smallflower among Personal Care brands in United States. The closest is HerbsPro, then erbolario.com, Soulflower Co, The Body Shop, Neal's Yard Remedies, JiViSa.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| HerbsProherbspro.com | |||||||
| erbolario.comerbolario.com | |||||||
| Soulflower Cosoulflower.in | |||||||
| The Body Shopthebodyshop.ca | |||||||
| Neal's Yard Remediesnealsyardremedies.com | |||||||
| JiViSajivisa.in |
07 · Company
The company behind Smallflower.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Smallflower is a company based in Chicago, United States, founded in 1875 according to LinkedIn, on a domain registered in March 1998. It employs about 35 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Chicago
- Founded
- 1875, per LinkedIn
- Domain registered
- 6 Mar 1998
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 35 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smallflower.com · Shopify · USD
- Catalogue
- 3,384 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Smallflower
What people ask Google about Smallflower.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Smallflower a legit company?
According to Gravity by Benchr, Smallflower is a brand based in Chicago, United States: its website has existed since March 1998, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 35 people on LinkedIn, it has 31,336 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Smallflower reviews: is it worth it?
Customers rate Smallflower 2.4 out of 5 on Trustpilot over 1,039 reviews, 3 of them in the last twelve months: 85% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does Smallflower sell?
Smallflower is a modern international apothecary that sells personal care products, fragrances, wellness items, bath and body care, natural health products, organic skin care, beauty products, niche fragrances, and men's grooming products. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 47% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Smallflower cost?
Smallflower's best seller, Shipping Protection, sells from US$0.95 to US$74.45 on smallflower.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check smallflower.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Smallflower promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: Smallflower advertises on Facebook and Instagram and on Google, where its offers often run. Check smallflower.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Smallflower?
Smallflower sells on its own website, smallflower.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Smallflower?
Gravity by Benchr records a company based in Chicago, United States, founded in 1875 according to LinkedIn, on a domain registered in 1998, with 35 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Smallflower doing well?
Yes. Gravity by Benchr estimates about 164,600 visits to smallflower.com in September 2026, down 10% in a month and up 29% over three months. Smallflower ranks #499 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Smallflower use?
Gravity by Benchr identifies smallflower.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since October 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Smallflower spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Smallflower on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Smallflower ranks #499 of 33,626 by estimated traffic. Its closest competitors on the same market are HerbsPro, erbolario.com, Soulflower Co, The Body Shop and Neal's Yard Remedies. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Smallflower.