Brand page · Vehicles

smart Top 1% worldwide Top 1% in Vehicles
smart.com·Since 1996

smart: 783k visits a month, 812 active Meta ads.

smart — smart is a brand that sells cars and electric mobility products. In September 2026 smart.com drew an estimated 783k visits, up 11% on the month before. It ranks #5 of 122 Vehicles brands and holds a 2.1 Trustpilot rating over 10 reviews.

smart.com@smart_worldwide 228kYouTube 53.9kFacebookLinkedIn 27.1kTrustpilot 2.1Meta Ad Library 812

Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026

Estimated traffic
783k
+11% vs. August 2026
Instagram followers
228k
3,621 posts · @smart_worldwide
Trustpilot
2.1
10 reviews · 4 in 12 months
Meta ads
812
active · on Google since 2023
Products
—
Data not available
Rank in Germany
#5
of 122 in Vehicles
LinkedIn
27.1k
followers · 393 employees
Earned media value
€35.5k
per month, Instagram

Gravity score

—Data not available

How the score is calculated

About the store

smart is a brand that sells cars and electric mobility products.

01 · Traffic

How much traffic smart gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

smart drew an estimated 783k visits in September 2026, up 11% on the month before and up 15% over three months.

  • Worldwide#17,514of 4.5m sites · Top 1%
  • In Germany#783of 184k sites · Top 1%
  • Vehicles, worldwide#126of 39,400 brands · Top 1%
  • Vehicles, Germany#5of 122 brands · Top 5%
Monthly visitssource Sept 2026

783k

estimated visits in September

1 mo ▲ +11.0%4 mo ▲ +14.8%

The monthly curve, 24 months of history and the category comparison.

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Audience by country, free account
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02 · Reviews

What customers say about smart.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

smart holds 2.1 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 0% of customers give five stars and 80% one star.

Trustpilotread 21 Oct 2026
2.1TrustScore · 10 reviews · 4 in 12 months
5 ★0%
4 ★0%
3 ★20%
2 ★0%
1 ★80%

Car Dealer

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What smart sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

Gravity by Benchr has not read smart's catalogue yet.

ProductsData not available

Data not available

Catalogue mixData not available

Data not available

Share of the catalogue by product family.

Activity mixdominant: Vehicles
Vehicles68%
Vehicle Parts & Accessories20%
Outdoor Recreation2%

The dominant category places smart in its comparison group.

Prices and ratingsstore data
Average rating
Data not available
Rated products
Data not available
In stock
Data not available
Upper price quartile
Data not available
Currency
Data not available

05 · Influencers

Who talks about smart.

The creators who tag @smart_worldwide on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @smart_worldwide on Instagram, led by Smart (21.5k followers, 9.0% engagement).

Influencersaccounts tagging @smart_worldwide · Instagram
AccountProfileFollowersEngagementTagsRelationship
SSmart@_smartfortwo_ · INTLAutomotive mobility Creator21.5k9.0%4Tagged @smart_worldwide
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who smart competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for smart among Vehicles brands. The closest is Leapmotor, then Polestar, Zeekr, denza.com, byd.no, XPENG.

CompetitorsVehicles · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Leapmotorleapmotor.net
Polestarpolestar.com
Zeekrzeekr.eu
denza.comdenza.com
byd.nobyd.no
XPENGxpeng.com
Competitors Gravity finds for smart. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare smart with Leapmotor

07 · Company

The company behind smart.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

smart is an e-commerce brand, founded in 2020 according to LinkedIn, on a domain registered in October 1996. It employs about 393 people.

Legal entityGravity index, Sept 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
Data not available
Founded
2020, per LinkedIn
Domain registered
31 Oct 1996
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
393 on LinkedIn
FundingGravity index, Sept 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Sept 2026
Own store
smart.com
Catalogue
Data not available
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about smart

What people ask Google about smart.

8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is smart a legit company?

According to Gravity by Benchr, smart is a brand: its website has existed since October 1996, it employs 393 people on LinkedIn, it has 227,919 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.

smart reviews: is it worth it?

Customers rate smart 2.1 out of 5 on Trustpilot over 10 reviews, 4 of them in the last twelve months: 0% give five stars, 80% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.

What does smart sell?

smart is a brand that sells cars and electric mobility products. Gravity by Benchr classifies it under Vehicles. Source: Gravity by Benchr product classification.

smart promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: smart advertises on Facebook and Instagram and on Google, where its offers often run. Check smart.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Who is behind smart?

Gravity by Benchr records a company, founded in 2020 according to LinkedIn, on a domain registered in 1996, with 393 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.

Is smart doing well?

Yes. Gravity by Benchr estimates about 783,200 visits to smart.com in September 2026, up 11% in a month and up 15% over three months. smart ranks #5 of 122 Vehicles brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

What is smart's ad budget?

Gravity by Benchr does not publish a spend figure for smart on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Vehicles brands?

Among Vehicles brands in the Gravity by Benchr index, smart ranks #5 of 122 by estimated traffic. Its closest competitors on the same market are Leapmotor, Polestar, Zeekr, denza.com and byd.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smart.