Brand page · Personal Care
smartbuyglasses.co.za: 412k visits a month, 38 active Meta ads.
smartbuyglasses.co.za — SmartBuyGlasses Optical Group is a designer eyewear e-retailer operating across Asia Pacific, Europe, and the Americas with market-leading domain properties in over 20 countries. In September 2026 smartbuyglasses.co.za drew an estimated 412k visits, up 229% on the month before. It ranks #6 of 531 Personal Care brands and holds a 4.8 Trustpilot rating over 3,378 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 21 Oct 2026Trustpilot Oct 2026
About the store
SmartBuyGlasses Optical Group is a designer eyewear e-retailer operating across Asia Pacific, Europe, and the Americas with market-leading domain properties in over 20 countries.
01 · Traffic
How much traffic smartbuyglasses.co.za gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
smartbuyglasses.co.za drew an estimated 412k visits in September 2026, up 229% on the month before and up 338% over three months.
- Worldwide#29,068of 4.5m sites · Top 1%
- In South Africa#187of 33.7k sites · Top 1%
- Personal Care, worldwide#1,179of 215,119 brands · Top 1%
- Personal Care, South Africa#6of 531 brands · Top 5%
412k
estimated visits in September
1 mo ▲ +228.6%4 mo ▲ +338.1%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about smartbuyglasses.co.za.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
smartbuyglasses.co.za holds 4.8 out of 5 on Trustpilot over 3,378 reviews, 396 of them in the last twelve months: 77% of customers give five stars and 4% one star. That volume places smartbuyglasses.co.za in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Sunglasses Store Fashion Accessories Store Glasses Store Contact Lenses Supplier Optician Eye Care Center
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What smartbuyglasses.co.za sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read smartbuyglasses.co.za's catalogue yet.
Data not available
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Share of the catalogue by product family.
The dominant category places smartbuyglasses.co.za in its comparison group.
- Average rating
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- Rated products
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- In stock
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- Upper price quartile
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- Currency
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04 · Ads
What smartbuyglasses.co.za is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
smartbuyglasses.co.za runs Meta ads on Facebook, Instagram, Audience Network, Threads, and has advertised on Google since August 2022 (image, text, video).
SmartBuyGlassesSmartBuyGlasses13 Oct 2026image
SmartBuy Collection Hannah A167G EyeglassesSmartBuyGlasses12 Oct 2026image
Keep the frames you loveSmartBuyGlasses12 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad21 Oct 2026Motion Global Limitedverified
Image ad21 Oct 2026Motion Global Limitedverified
Text ad21 Oct 2026Motion Global Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about smartbuyglasses.co.za.
The creators who tag @smartbuyglasses on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smartbuyglasses on Instagram, led by 𝐇 𝐔 𝐆 𝐎 𝐆 𝐀 𝐑 𝐂 𝐈 𝐀 (13.9k followers, 1.7% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �𝐇 𝐔 𝐆 𝐎 𝐆 𝐀 𝐑 𝐂 𝐈 𝐀@hugo.garcia.l · 🇪🇸 ES | Fashion style luxury Creator | 13.9k | 1.7% | 3 | Tagged @smartbuyglasses |
06 · Competitors according to Gravity
Who smartbuyglasses.co.za competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for smartbuyglasses.co.za among Personal Care brands. The closest is GlassesUSA, then Yesglasses, wherelight.com, GlassesShop, Eyebuydirect, KITS.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| GlassesUSAglassesusa.com | |||||||
| Yesglassesyesglasses.com | |||||||
| wherelight.comwherelight.com | |||||||
| GlassesShopglassesshop.com | |||||||
| Eyebuydirecteyebuydirect.ca | |||||||
| KITSkits.com |
07 · Company
The company behind smartbuyglasses.co.za.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
smartbuyglasses.co.za is an e-commerce brand, founded in 2006 according to LinkedIn. It employs about 113 people.
- Legal name
- Data not available
- Registration no.
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- VAT
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- Entity country
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- Founded
- 2006, per LinkedIn
- Domain registered
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- Share capital
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- Status
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- President
- Data not available
- Activity code
- Data not available
- Employees
- 113 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smartbuyglasses.co.za
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about smartbuyglasses.co.za
What people ask Google about smartbuyglasses.co.za.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is smartbuyglasses.co.za legit or a scam?
According to Gravity by Benchr, smartbuyglasses.co.za is a brand: its Trustpilot profile is claimed by the brand, it employs 113 people on LinkedIn, it has 43,979 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
smartbuyglasses.co.za reviews
Customers rate smartbuyglasses.co.za 4.8 out of 5 on Trustpilot over 3,378 reviews, 396 of them in the last twelve months: 77% give five stars, 4% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is smartbuyglasses.co.za known for?
SmartBuyGlasses Optical Group is a designer eyewear e-retailer operating across Asia Pacific, Europe, and the Americas with market-leading domain properties in over 20 countries. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
smartbuyglasses.co.za promo code
Gravity by Benchr does not collect discount codes. What Gravity observes: smartbuyglasses.co.za advertises on Facebook and Instagram and on Google, where its offers often run. Check smartbuyglasses.co.za for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns smartbuyglasses.co.za?
Gravity by Benchr records a company, founded in 2006 according to LinkedIn, with 113 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is smartbuyglasses.co.za growing?
Yes. Gravity by Benchr estimates about 411,900 visits to smartbuyglasses.co.za in September 2026, up 229% in a month and up 338% over three months. smartbuyglasses.co.za ranks #6 of 531 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
How much does smartbuyglasses.co.za spend on Meta ads?
Gravity by Benchr does not publish a spend figure for smartbuyglasses.co.za on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, smartbuyglasses.co.za ranks #6 of 531 by estimated traffic. Its closest competitors on the same market are GlassesUSA, Yesglasses, wherelight.com, GlassesShop and Eyebuydirect. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with smartbuyglasses.co.za.