Brand page · Clothing · United Kingdom
The Smiley Company: 65.8k visits a month, 12 active Meta ads, Gravity score 491.
The Smiley Company — Smiley is the original brand creating global fashion, beauty and lifestyle products, known for its universally recognizable smile symbol that has inspired generations for over 50 years. In September 2026 smiley.com drew an estimated 65.8k visits, up 7% on the month before. It ranks #2,222 of 97,158 Clothing brands in United Kingdom.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1008 peers: Clothing brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Smiley is the original brand creating global fashion, beauty and lifestyle products, known for its universally recognizable smile symbol that has inspired generations for over 50 years.
01 · Traffic
How much traffic The Smiley Company gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
The Smiley Company drew an estimated 65.8k visits in September 2026, up 7% on the month before and down 7% over three months.
- Worldwide#134,502of 4.5m sites · Top 5%
- In United States#43,592of 1.2m sites · Top 5%
- Clothing, worldwide#13,021of 459,295 brands · Top 5%
- Clothing, United States#2,222of 97,158 brands · Top 5%
65.8k
estimated visits in September
1 mo ▲ +7.2%4 mo ▼ −7.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about The Smiley Company.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
The Smiley Company holds 2.2 out of 5 on Trustpilot over 8 reviews: 0% of customers give five stars and 100% one star.
Promotional Item Store Internet Marketing Service
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What The Smiley Company sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
The Smiley Company sells on Shopify, 100% of its catalogue in stock. The best seller is AE | Smiley® Bandana, at £8.91, followed by Shopper XL and Smiley ECO Fuzzy.
#1AE | Smiley® BandanaThe Smiley Company£8.91In stock
#2Shopper XLThe Smiley Company£39.09In stock
#3Smiley ECO FuzzyThe Smiley Company£39.17In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places The Smiley Company in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$117.80
- Currency
- GBP
04 · Ads
What The Smiley Company is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
The Smiley Company runs Meta ads on Instagram.
Part 1: Leopoldo on creativity, failure and curiosity. For artist, filmmaker and author, @leopoldoleopoldo, the creative process is about rSmiley2 Oct 2026video
Vienna street style just hits different.Smiley29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about The Smiley Company.
The creators who tag @smiley on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @smiley on Instagram, led by Via Mia (455k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| VVia Mia@viamia · 🇧🇷 BR | Fashion style luxury Creator | 455k | 0.1% | 5 | Tagged @smiley |
06 · Competitors according to Gravity
Who The Smiley Company competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for The Smiley Company among Clothing brands in United Kingdom. The closest is Parlez Clothing, then HUF WORLDWIDE UK, Milana Studios, Father Sons, Raging Bull, High Dive Apparel.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Parlez Clothingparlez.co.uk | |||||||
| HUF WORLDWIDE UKhufworldwide.co.uk | |||||||
| Milana Studiosmilanastudios.com | |||||||
| Father Sonsfathersonsclothing.com | |||||||
| Raging Bullragingbull.co.uk | |||||||
| High Dive Apparelhighdiveapparel.com |
07 · Company
The company behind The Smiley Company.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
The Smiley Company is a company based in London, United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in March 1994. It employs about 103 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇬🇧 United Kingdom · London
- Founded
- 1972, per LinkedIn
- Domain registered
- 24 Mar 1994
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 103 on LinkedIn · 51-200
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- smiley.com · Shopify · GBP
- Catalogue
- 124 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about The Smiley Company
What people ask Google about The Smiley Company.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is The Smiley Company a legit company?
According to Gravity by Benchr, The Smiley Company is a brand based in London, United Kingdom: its website has existed since March 1994, it sells on a Shopify store, it employs 103 people on LinkedIn, it has 395,560 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is The Smiley Company known for?
Smiley is the original brand creating global fashion, beauty and lifestyle products, known for its universally recognizable smile symbol that has inspired generations for over 50 years. Gravity by Benchr classifies it under Clothing, with Clothing Tops making up 28% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
The Smiley Company prices: how much is it?
The Smiley Company's best seller, AE | Smiley® Bandana, sells £8.91 on smiley.com. 100% of the catalogue is in stock. Gravity does not track prices daily: check smiley.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a The Smiley Company discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: The Smiley Company advertises on Facebook and Instagram, where its offers often run. Check smiley.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy The Smiley Company?
The Smiley Company sells on its own website, smiley.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind The Smiley Company?
Gravity by Benchr records a company based in London, United Kingdom, founded in 1972 according to LinkedIn, on a domain registered in 1994, with 103 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is The Smiley Company growing?
Not at the moment. Gravity by Benchr estimates about 65,800 visits to smiley.com in September 2026, up 7% in a month and down 7% over three months. The Smiley Company ranks #2,222 of 97,158 Clothing brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does The Smiley Company use?
Gravity by Benchr identifies smiley.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is The Smiley Company's ad budget?
Gravity by Benchr does not publish a spend figure for The Smiley Company on this page. What Gravity observes: an active Meta advertiser, on Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United Kingdom?
Among Clothing brands in United Kingdom in the Gravity by Benchr index, The Smiley Company ranks #2,222 of 97,158 by estimated traffic. Its closest competitors on the same market are Parlez Clothing, HUF WORLDWIDE UK, Milana Studios, Father Sons and Raging Bull. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with The Smiley Company.