Brand page · Clothing · United States
Softari Loungewear: 144K visits a month, 303 active Meta ads, Gravity score 579.
Softari Loungewear — Softari Loungewear is a brand that sells loungewear sets and pajamas designed for comfort and everyday wear at home. In September 2026 softari.store drew an estimated 144K visits, up 8% on the month before. It ranks #1,063 of 97,158 Clothing brands in United States and holds a 2.3 Trustpilot rating over 48 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 1441 peers: Clothing brands in United States with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Softari Loungewear is a brand that sells loungewear sets and pajamas designed for comfort and everyday wear at home.
01 · Traffic
How much traffic Softari Loungewear gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Softari Loungewear drew an estimated 144K visits in September 2026, up 8% on the month before and up 1% over three months.
- Worldwide#68,919of 4.5M sites · Top 5%
- In United States#22,713of 1.2M sites · Top 5%
- Clothing, worldwide#6,426of 459,295 brands · Top 5%
- Clothing, United States#1,063of 97,158 brands · Top 5%
144K
estimated visits in September
1 mo ▲ +8.0%4 mo ▲ +0.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Softari Loungewear.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Softari Loungewear holds 2.3 out of 5 on Trustpilot over 48 reviews, 48 of them in the last twelve months: 21% of customers give five stars and 69% one star. That volume places Softari Loungewear in the top 40 % of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Softari Loungewear sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Softari Loungewear sells on Shopify, 100% of its catalogue in stock. The best seller is softari™ Cozyline Set, at US$29.99, followed by softari™ Driftline Dress and softari™ Cozyline Set.
#1softari™ Cozyline SetSoftari LoungewearUS$29.99In stock
#2softari™ Driftline DressSoftari LoungewearUS$38.39In stock- #3softari™ Cozyline SetSoftari LoungewearUS$59.98In stock
- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Softari Loungewear in its comparison group.
- Average rating
- 4.68 / 5
- Rated products
- 94% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$62.98
- Currency
- USD
04 · Ads
What Softari Loungewear is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Softari Loungewear runs Meta ads on Facebook, Instagram, Audience Network, Threads, whatsapp.
Halloween's Softest Treat 🍬Softari7 Oct 2026video
Get 60% OFFSoftari7 Oct 2026video
Get 60% OFFSoftari7 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Data not available
05 · Influencers
Who talks about Softari Loungewear.
The creators who tag @shopsoftari on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Gravity has not found creators tagging this brand on Instagram yet.
Gravity has not found creators tagging this brand on Instagram yet.
06 · Competitors according to Gravity
Who Softari Loungewear competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Softari Loungewear among Clothing brands in United States. The closest is Sweet Dreams, then Bella Babe by SK, Roller Rabbit, P.J. Salvage, Papinelle, Miss Pijama.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Sweet Dreamssweetdreams.in | |||||||
| Bella Babe by SKbellababebysk.com | |||||||
| Roller Rabbitrollerrabbit.com | |||||||
| P.J. Salvagepjsalvage.com | |||||||
| Papinellepapinelle.com | |||||||
| Miss Pijamamisspijama.com.br |
07 · Company
The company behind Softari Loungewear.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Softari Loungewear is a company based in Caledonia, United States, on a domain registered in May 2025.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · Caledonia
- Founded
- Data not available
- Domain registered
- 20 May 2025
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- softari.store · Shopify · USD
- Catalogue
- 5 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Softari Loungewear
What people ask Google about Softari Loungewear.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Softari Loungewear a legit company?
According to Gravity by Benchr, Softari Loungewear is a brand based in Caledonia, United States: its website has existed since May 2025, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it has 10,936 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Softari Loungewear reviews
Customers rate Softari Loungewear 2.3 out of 5 on Trustpilot over 48 reviews, 48 of them in the last twelve months: 21% give five stars, 69% one star. Gravity by Benchr places that review volume in the top 40 % of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Softari Loungewear known for?
Softari Loungewear is a brand that sells loungewear sets and pajamas designed for comfort and everyday wear at home. Gravity by Benchr classifies it under Clothing, with Outfit Sets making up 39% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
How much does Softari Loungewear cost?
Softari Loungewear's best seller, softari™ Cozyline Set, sells US$29.99 on softari.store. 100% of the catalogue is in stock. Gravity does not track prices daily: check softari.store before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a Softari Loungewear discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Softari Loungewear advertises on Facebook and Instagram, where its offers often run. Check softari.store for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Softari Loungewear?
Softari Loungewear sells on its own website, softari.store, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Softari Loungewear?
Gravity by Benchr records a company based in Caledonia, United States, whose domain was registered in 2025. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Softari Loungewear doing well?
Yes. Gravity by Benchr estimates about 144,400 visits to softari.store in September 2026, up 8% in a month and up 1% over three months. Softari Loungewear ranks #1,063 of 97,158 Clothing brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Softari Loungewear use?
Gravity by Benchr identifies softari.store as a Shopify store (standard plan, not Shopify Plus), selling in USD. The brand has claimed its Trustpilot profile. It advertises through Meta. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Softari Loungewear's ad budget?
Gravity by Benchr does not publish a spend figure for Softari Loungewear on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Clothing brands in United States?
Among Clothing brands in United States in the Gravity by Benchr index, Softari Loungewear ranks #1,063 of 97,158 by estimated traffic. Its closest competitors on the same market are Sweet Dreams, Bella Babe by SK, Roller Rabbit, P.J. Salvage, Papinelle. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Softari Loungewear.