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- Sol de Janeiro
Brand page · Personal Care · United States
Sol de Janeiro: 1.1m visits a month, 30 active Meta ads, Gravity score 510.
Sol de Janeiro — Sol de Janeiro is a skin and body care brand that offers beauty products inspired by Brazil, including creams, perfumes, and candles. In September 2026 soldejaneiro.com drew an estimated 1.1m visits, down 5% on the month before. It ranks #59 of 33,626 Personal Care brands in United States and holds a 2.3 Trustpilot rating over 123 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 68 peers: Personal Care brands in United States with 1m–10M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Sol de Janeiro is a skin and body care brand that offers beauty products inspired by Brazil, including creams, perfumes, and candles.
01 · Traffic
How much traffic Sol de Janeiro gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Sol de Janeiro drew an estimated 1.1m visits in September 2026, down 5% on the month before and down 14% over three months.
- Worldwide#13,404of 4.5m sites · Top 1%
- In United States#4,464of 1.2m sites · Top 1%
- Personal Care, worldwide#454of 215,119 brands · Top 1%
- Personal Care, United States#59of 33,626 brands · Top 1%
1.1m
estimated visits in September
1 mo ▼ −5.3%4 mo ▼ −13.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Sol de Janeiro.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Sol de Janeiro holds 2.3 out of 5 on Trustpilot over 123 reviews, 15 of them in the last twelve months: 27% of customers give five stars and 55% one star. That volume places Sol de Janeiro in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Cosmetics Industry Cosmetics Store Beauty Supply Store Cosmetic Products Manufacturer Beauty Product Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Sol de Janeiro sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Sol de Janeiro sells on Shopify, 97% of its catalogue in stock. The best seller is Brazilian Bum Bum® Cream, at US$12.00–US$48.00, followed by Cheirosa 62™ Perfume Mist and Bum Bum Jet Set.
#1Brazilian Bum Bum® CreamSol de JaneiroUS$12.00–US$48.00In stock
#3Cheirosa 62™ Perfume MistSol de JaneiroUS$26.00–US$39.00In stock
Bum Bum Jet SetSol de JaneiroUS$34.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Sol de Janeiro in its comparison group.
- Average rating
- 4.75 / 5
- Rated products
- 91% of the catalogue
- In stock
- 97%
- Upper price quartile
- US$49.00
- Currency
- USD
04 · Ads
What Sol de Janeiro is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Sol de Janeiro runs Meta ads on Facebook, Instagram, and has advertised on Google since April 2024 (image, text, video).
Inspiriert von brasilianischen Sonnenuntergängen. Höhere Konzentration. Intensiv. Anziehend. Spüre die Intensität.Sol de Janeiro6 Oct 2026video
Das ikonische Cheirosa 62™, intensiviert mit neu definierten Noten und einem Duft, der bis zu 10 Stunden hält.Sol de Janeiro6 Oct 2026image
Sol de JaneiroSol de Janeiro5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Sol de Janeiro USA Inc.verified
Image ad20 Oct 2026Sol de Janeiro USA Inc.verified
Text ad20 Oct 2026Sol de Janeiro USA Inc.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Sol de Janeiro.
The creators who tag @soldejaneiro on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soldejaneiro on Instagram, led by 🪞Natural Skincare | 🪞Organic Cosmetics | 🪞Sustainable Beauty (16.7k followers, 1.4% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| �🪞Natural Skincare | 🪞Organic Cosmetics | 🪞Sustainable Beauty@modesttouchskin · 🇺🇸 US | Beauty cosmetics skincare Creator | 16.7k | 1.4% | 11 | Tagged @soldejaneiro |
06 · Competitors according to Gravity
Who Sol de Janeiro competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Sol de Janeiro among Personal Care brands in United States. The closest is Bath And Body Works, then casadelprofumo.it, loccitaneaubresil.com, Officina Profumo-Farmaceutica di Santa Maria Novella, L'Occitane en Provence, jomalone.fr.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Bath And Body Worksbathandbodyworks.ca | |||||||
| casadelprofumo.itcasadelprofumo.it | |||||||
| loccitaneaubresil.comloccitaneaubresil.com | |||||||
| Officina Profumo-Farmaceutica di Santa Maria Novellasmnovella.com | |||||||
| L'Occitane en Provencefr.loccitane.com | |||||||
| jomalone.frjomalone.fr |
07 · Company
The company behind Sol de Janeiro.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Sol de Janeiro is a company based in New York, United States, on a domain registered in July 2009. It is listed at m_and_a stage.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇺🇸 United States · New York
- Founded
- Data not available
- Domain registered
- 7 Jul 2009
- Share capital
- Data not available
- Status
- was_acquired
- President
- Data not available
- Activity code
- Data not available
- Employees
- Data not available
- Funding stage
- M and a · last deal: series unknown
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soldejaneiro.com · Shopify · USD
- Catalogue
- 82 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Sol de Janeiro
What people ask Google about Sol de Janeiro.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Sol de Janeiro legit?
According to Gravity by Benchr, Sol de Janeiro is a brand based in New York, United States: its website has existed since July 2009, it sells on a Shopify store, it has 3,275,686 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about Sol de Janeiro?
Customers rate Sol de Janeiro 2.3 out of 5 on Trustpilot over 123 reviews, 15 of them in the last twelve months: 27% give five stars, 55% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Sol de Janeiro known for?
Sol de Janeiro is a skin and body care brand that offers beauty products inspired by Brazil, including creams, perfumes, and candles. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 12% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Sol de Janeiro prices: how much is it?
Sol de Janeiro's best seller, Brazilian Bum Bum® Cream, sells from US$12.00 to US$48.00 on soldejaneiro.com. 97% of the catalogue is in stock. Gravity does not track prices daily: check soldejaneiro.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Sol de Janeiro have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Sol de Janeiro advertises on Facebook and Instagram and on Google, where its offers often run. Check soldejaneiro.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Sol de Janeiro?
Sol de Janeiro sells on its own website, soldejaneiro.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Sol de Janeiro?
Gravity by Benchr records a company based in New York, United States, whose domain was registered in 2009, listed at m_and_a stage. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Sol de Janeiro growing?
Not at the moment. Gravity by Benchr estimates about 1,105,300 visits to soldejaneiro.com in September 2026, down 5% in a month and down 14% over three months. Sol de Janeiro ranks #59 of 33,626 Personal Care brands in United States in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Sol de Janeiro use?
Gravity by Benchr identifies soldejaneiro.com as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
How much does Sol de Janeiro spend on Meta ads?
Gravity by Benchr does not publish a spend figure for Sol de Janeiro on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in United States?
Among Personal Care brands in United States in the Gravity by Benchr index, Sol de Janeiro ranks #59 of 33,626 by estimated traffic. Its closest competitors on the same market are Bath And Body Works, casadelprofumo.it, loccitaneaubresil.com, Officina Profumo-Farmaceutica di Santa Maria Novella and L'Occitane en Provence. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Sol de Janeiro.