Brand page · Party & Celebration · Netherlands
SoLow traffic, ads & competitors 160k visits a month, 181 active Meta ads, Gravity score 685.
SoLow — SoLow is a party store that sells party supplies, craft materials, and gifts. The company offers over 20,000 unique items and operates 51 locations in the Netherlands and Belgium. In September 2026 solow.nl drew an estimated 160k visits, up 16% on the month before. It ranks #6 of 434 Party & Celebration brands in the Netherlands and holds a 3.2 Trustpilot rating over 115 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 12 peers: Party & Celebration brands in the Netherlands with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SoLow is a party store that sells party supplies, craft materials, and gifts. The company offers over 20,000 unique items and operates 51 locations in the Netherlands and Belgium.
01 · Traffic
SoLow website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SoLow drew an estimated 160k visits in September 2026, up 16% on the month before and down 16% over three months.
- Worldwide#63,006of 4.5m sites · Top 5%
- In Netherlands#834of 78.6k sites · Top 5%
- Party & Celebration, worldwide#179of 46,327 brands · Top 1%
- Party & Celebration, Netherlands#6of 434 brands · Top 5%
160k
estimated visits in September
1 mo ▲ +16.1%4 mo ▼ −16.3%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SoLow reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SoLow holds 3.2 out of 5 on Trustpilot over 115 reviews, 36 of them in the last twelve months: 34% of customers give five stars and 50% one star. That volume places SoLow in the top 30% of the 270,321 Trustpilot pages in the Gravity index.
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SoLow best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SoLow sells on Shopify, 100% of its catalogue in stock. The best seller is Vorken - herbruikbaar - plastic - zwart - 20 stuks, at €2.49, followed by Afzetlint verkeersbord 50 jaar - 10m and Ballonnen parelmoer metallic goud 30cm - 20 stuks.
#1Vorken - herbruikbaar - plastic - zwart - 20 stuksSoLow€2.49In stock
#2Afzetlint verkeersbord 50 jaar - 10mSoLow€1.99In stock
#3Ballonnen parelmoer metallic goud 30cm - 20 stuksSoLow€3.29In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SoLow in its comparison group.
- Average rating
- 4.71 / 5
- Rated products
- 2% of the catalogue
- In stock
- 100%
- Upper price quartile
- US$8.95
- Currency
- EUR
04 · Ads
SoLow ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SoLow runs Meta ads on Facebook, Instagram, and has advertised on Google since September 2022 (image, text, video).
Tijd om het huis een spooky make-over te gevenSolow6 Oct 2026video
Match deze Halloween met jouw mini-me 🧙♀️🖤Solow6 Oct 2026video
Vacature Winkelmedewerker (32-40 uur) | Den BoschSolow5 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026D & F Commodity Trade B.Vverified
Text ad20 Oct 2026D & F Commodity Trade B.Vverified
Text ad20 Oct 2026D & F Commodity Trade B.Vverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SoLow influencers
The creators who tag @solow.nl on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @solow.nl on Instagram, led by Inez (22k followers, 5.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| IInez@inezvanleijden · 🇳🇱 NL | Parenting family Creator | 22k | 5.0% | 1 | Tagged @solow.nl |
06 · Competitors according to Gravity
SoLow competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SoLow among Party & Celebration brands in the Netherlands. The closest is Party City, then Party Expert, Partywinkel, partyhallen.se, partyking.no, Jour de Fête.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Party Citypartycity.com | |||||||
| Party Expertparty-expert.com | |||||||
| Partywinkelpartywinkel.be | |||||||
| partyhallen.separtyhallen.se | |||||||
| partyking.nopartyking.no | |||||||
| Jour de Fêteboutique-jourdefete.com |
07 · Company
Who is behind SoLow?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SoLow is a company based in Culemborg, Netherlands, founded in 2003 according to LinkedIn, on a domain registered in December 2015. It employs about 291 people.
- Entity country
- 🇳🇱 Netherlands · Culemborg
- Founded
- 2003, per LinkedIn
- Domain registered
- 21 Dec 2015
- Status
- Operating
- Employees
- 291 on LinkedIn
- Own store
- solow.nl · Shopify · EUR
- Catalogue
- 392 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SoLow
What people ask Google about SoLow.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SoLow a legit company?
According to Gravity by Benchr, SoLow is a brand based in Culemborg, Netherlands: its website has existed since December 2015, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 291 people on LinkedIn, it has 6,282 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
SoLow reviews: is it worth it?
Customers rate SoLow 3.2 out of 5 on Trustpilot over 115 reviews, 36 of them in the last twelve months: 34% give five stars, 50% one star. Gravity by Benchr places that review volume in the top 30% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is SoLow known for?
SoLow is a party store that sells party supplies, craft materials, and gifts. The company offers over 20,000 unique items and operates 51 locations in the Netherlands and Belgium. Gravity by Benchr classifies it under Party & Celebration, with Party Supplies making up 1% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SoLow prices: how much is it?
SoLow's best seller, Vorken - herbruikbaar - plastic - zwart - 20 stuks, sells €2.49 on solow.nl. 100% of the catalogue is in stock. Gravity does not track prices daily: check solow.nl before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does SoLow have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SoLow advertises on Facebook and Instagram and on Google, where its offers often run. Check solow.nl for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SoLow?
SoLow sells on its own website, solow.nl, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns SoLow?
Gravity by Benchr records a company based in Culemborg, Netherlands, founded in 2003 according to LinkedIn, on a domain registered in 2015, with 291 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SoLow growing?
Not at the moment. Gravity by Benchr estimates about 160,500 visits to solow.nl in September 2026, up 16% in a month and down 16% over three months. SoLow ranks #6 of 434 Party & Celebration brands in the Netherlands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SoLow use?
Gravity by Benchr identifies solow.nl as a Shopify store (standard plan, not Shopify Plus), selling in EUR. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since September 2022. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SoLow's ad budget?
Gravity by Benchr does not publish a spend figure for SoLow on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Party & Celebration brands in the Netherlands?
Among Party & Celebration brands in the Netherlands in the Gravity by Benchr index, SoLow ranks #6 of 434 by estimated traffic. Its closest competitors on the same market are Party City, Party Expert, Partywinkel, partyhallen.se and partyking.no. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SoLow.