Brand page · Power & Electrical Supplies · Germany
SONOFF: 586k visits a month, 36 active Meta ads, Gravity score 555.
SONOFF — SONOFF is a brand of ITEAD Studio for smart home solutions, offering affordable and high-quality smart home solutions for homes and offices. In September 2026 sonoff.tech drew an estimated 586k visits, up 7% on the month before. It ranks #5 of 486 Power & Electrical Supplies brands in Germany and holds a 2.3 Trustpilot rating over 12 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 10 peers: Power & Electrical Supplies brands in China with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SONOFF is a brand of ITEAD Studio for smart home solutions, offering affordable and high-quality smart home solutions for homes and offices.
01 · Traffic
How much traffic SONOFF gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SONOFF drew an estimated 586k visits in September 2026, up 7% on the month before and up 12% over three months.
- Worldwide#21,894of 4.5m sites · Top 1%
- In Germany#972of 184k sites · Top 1%
- Power & Electrical Supplies, worldwide#40of 26,468 brands · Top 1%
- Power & Electrical Supplies, Germany#5of 486 brands · Top 5%
586k
estimated visits in September
1 mo ▲ +6.6%4 mo ▲ +11.7%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about SONOFF.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SONOFF holds 2.3 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 8% of customers give five stars and 50% one star.
Appliance Store Software Company Electronics Company Electronics Store
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What SONOFF sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SONOFF sells on Shopify, 91% of its catalogue in stock. The best seller is SONOFF ZBMINI Extreme Zigbee Smart Switch ZBMINIR2, at €10.90–€35.91, followed by SONOFF iPlug Zigbee Smart Plug | S60 Series and SONOFF SNZB-02D Zigbee LCD Smart Temperature Humidity Sensor.
#1SONOFF ZBMINI Extreme Zigbee Smart Switch ZBMINIR2SONOFF€10.90–€35.91In stock
#2SONOFF iPlug Zigbee Smart Plug | S60 SeriesSONOFF€14.90–€52.99In stock
#3SONOFF SNZB-02D Zigbee LCD Smart Temperature Humidity SensorSONOFF€13.90–€48.91In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SONOFF in its comparison group.
- Average rating
- 4.35 / 5
- Rated products
- 90% of the catalogue
- In stock
- 91%
- Upper price quartile
- US$27.89
- Currency
- EUR
04 · Ads
What SONOFF is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SONOFF runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since April 2026 (image, text, video).
Nuevo sensor Zigbee de temperatura y humedad con pantalla de tinta electrónica | SNZB-02UL| Comenta SENSOR y te mando más información. #lanzSONOFF_Global30 Sept 2026video
Wiring mode: ON. 🔌👀 Wires in place, SONOFF MINI-2GS-E goes in, and the setup starts to come together. 😉 No big reveal. Just that satisfyinSONOFF_Global29 Sept 2026video
☕⚡ Smarter Coffee, Smarter Energy Management with SONOFF MINI Energy Monitoring Series! Make your coffee routine more convenient while keepSONOFF_Global29 Sept 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Image ad20 Oct 2026YN (Hongkong) Innovation Technology Co., Limitedverified
Text ad20 Oct 2026YN (Hongkong) Innovation Technology Co., Limitedverified
Image ad20 Oct 2026YN (Hongkong) Innovation Technology Co., Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about SONOFF.
The creators who tag @sonoff_global on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sonoff_global on Instagram, led by Professor Jonathas Melo (44.5k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| PProfessor Jonathas Melo@minhacasainteligentee · 🇧🇷 BR | Tech gadgets innovation Creator | 44.5k | 0.1% | 13 | Tagged @sonoff_global |
06 · Competitors according to Gravity
Who SONOFF competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SONOFF among Power & Electrical Supplies brands in Germany. The closest is Meross, then Aqara, switchbot.jp, SwitchBot, tapo.com, MOES.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Merossmeross.com | |||||||
| Aqaraaqara.com | |||||||
| switchbot.jpswitchbot.jp | |||||||
| SwitchBoteu.switch-bot.com | |||||||
| tapo.comtapo.com | |||||||
| MOESmoeshouse.com |
07 · Company
The company behind SONOFF.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SONOFF is a company based in Deusseldorf, Germany, founded in 2016 according to LinkedIn, on a domain registered in December 2017. It employs about 55 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇩🇪 Germany · Deusseldorf
- Founded
- 2016, per LinkedIn
- Domain registered
- 5 Dec 2017
- Share capital
- Data not available
- Status
- Operating
- President
- Data not available
- Activity code
- Data not available
- Employees
- 55 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- sonoff.tech · Shopify · USD
- Catalogue
- 13 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SONOFF
What people ask Google about SONOFF.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SONOFF legit or a scam?
According to Gravity by Benchr, SONOFF is a brand based in Deusseldorf, Germany: its website has existed since December 2017, it sells on a Shopify store, it employs 55 people on LinkedIn, it has 132,686 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What do customers say about SONOFF?
Customers rate SONOFF 2.3 out of 5 on Trustpilot over 12 reviews, 4 of them in the last twelve months: 8% give five stars, 50% one star. Source: Gravity by Benchr Trustpilot reading, October 2026.
What does SONOFF sell?
SONOFF is a brand of ITEAD Studio for smart home solutions, offering affordable and high-quality smart home solutions for homes and offices. Gravity by Benchr classifies it under Power & Electrical Supplies, with Electrical Switches making up 25% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SONOFF prices: how much is it?
SONOFF's best seller, SONOFF ZBMINI Extreme Zigbee Smart Switch ZBMINIR2, sells from €10.90 to €35.91 on sonoff.tech. 91% of the catalogue is in stock. Gravity does not track prices daily: check sonoff.tech before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SONOFF discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SONOFF advertises on Facebook and Instagram and on Google, where its offers often run. Check sonoff.tech for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy SONOFF?
SONOFF sells on its own website, sonoff.tech, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SONOFF?
Gravity by Benchr records a company based in Deusseldorf, Germany, founded in 2016 according to LinkedIn, on a domain registered in 2017, with 55 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SONOFF growing?
Yes. Gravity by Benchr estimates about 585,600 visits to sonoff.tech in September 2026, up 7% in a month and up 12% over three months. SONOFF ranks #5 of 486 Power & Electrical Supplies brands in Germany in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SONOFF use?
Gravity by Benchr identifies sonoff.tech as a Shopify store (standard plan, not Shopify Plus), selling in USD. It advertises through Meta and on Google since April 2026. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SONOFF's ad budget?
Gravity by Benchr does not publish a spend figure for SONOFF on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Power & Electrical Supplies brands in Germany?
Among Power & Electrical Supplies brands in Germany in the Gravity by Benchr index, SONOFF ranks #5 of 486 by estimated traffic. Its closest competitors on the same market are Meross, Aqara, switchbot.jp, SwitchBot and tapo.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SONOFF.