Brand page · Jewelry · United Kingdom

SORU JEWELLERY Top 5% worldwide Top 10% in United Kingdom Top 5% in Jewelry Top 5% in Jewelry in United Kingdom
sorujewellery.com·🇬🇧 King's Norton, United Kingdom· Shopify·Since 2013

SORU JEWELLERY: 40.7k visits a month, 9 active Meta ads, Gravity score 608.

SORU JEWELLERY — SORU JEWELLERY is a brand that creates sustainable jewels handmade in Italy and Turkey, blending timeless elegance with bold, feminine design. In September 2026 sorujewellery.com drew an estimated 40.7k visits, down 25% on the month before. It ranks #803 of 33,382 Jewelry brands in United Kingdom and holds a 4.7 Trustpilot rating over 377 reviews.

sorujewellery.com@sorujewellery 226kYouTube 158FacebookLinkedIn 46Trustpilot 4.7Meta Ad Library 9

Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026

Estimated traffic
40.7k
−25% vs. August 2026
Instagram followers
226k
5,819 posts · @sorujewellery
Trustpilot
4.7
377 reviews · 37 in 12 months
Meta ads
9
active · on Google since 2024
Products
98%
in stock · 172 collections
Rank in United States
#803
of 33,382 in Jewelry
LinkedIn
46
followers · 3 employees
Earned media value
€18.0k
per month, Instagram

Gravity score

608/ 1000 · 10 of 10 indicators rated
Brand Power686
Momentum638
Performance502

Percentiles within 265 peers: Jewelry brands in United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.

How the score is calculated

About the store

SORU JEWELLERY is a brand that creates sustainable jewels handmade in Italy and Turkey, blending timeless elegance with bold, feminine design.

01 · Traffic

How much traffic SORU JEWELLERY gets.

The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.

SORU JEWELLERY drew an estimated 40.7k visits in September 2026, down 25% on the month before and up 50% over three months.

  • Worldwide#202,791of 4.5m sites · Top 5%
  • In United States#64,339of 1.2m sites · Top 10%
  • Jewelry, worldwide#4,724of 132,285 brands · Top 5%
  • Jewelry, United States#803of 33,382 brands · Top 5%
Monthly visitssource Sept 2026

40.7k

estimated visits in September

1 mo ▼ −24.6%4 mo ▲ +50.2%

The monthly curve, 24 months of history and the category comparison.

Create your free account
Audience by country, free account
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02 · Reviews

What customers say about SORU JEWELLERY.

The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.

SORU JEWELLERY holds 4.7 out of 5 on Trustpilot over 377 reviews, 37 of them in the last twelve months: 90% of customers give five stars and 3% one star. That volume places SORU JEWELLERY in the top 20% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.

Trustpilotclaimed page · read 21 Oct 2026
4.7TrustScore · 377 reviews · 37 in 12 months
Top 20% review volumeTop 20% rating quality
5 ★90%
4 ★2%
3 ★1%
2 ★3%
1 ★3%

Jeweler Costume Jewelry Shop Jewelry Store Diamond Dealer Fashion Accessories Store Gift Shop

Google reviewsData not available

Data not available

Review velocity, TrustScore history and the category comparison are on the Gravity brand page.

03 · Products

What SORU JEWELLERY sells, ranked by sales.

The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.

SORU JEWELLERY sells on Shopify, 98% of its catalogue in stock. The best seller is Gift Wrapping (1 Per Item), at £5.00, followed by Baroque Pearl Hoop Earrings and Double Sided Earrings, Baroque Pearl.

ProductsCatalogue read Oct 2026
Catalogue mixOct 2026
Earrings32%
Necklaces28%
Charms & Pendants19%
Rings11%

Share of the catalogue by product family.

Activity mixdominant: Jewelry
Jewelry98%
Jewelry Cleaning & Care1%
Party & Celebration0%
Gift Cards0%

The dominant category places SORU JEWELLERY in its comparison group.

Prices and ratingsstore data
Average rating
4.88 / 5
Rated products
52% of the catalogue
In stock
98%
Upper price quartile
US$317.66
Currency
GBP

05 · Influencers

Who talks about SORU JEWELLERY.

The creators who tag @sorujewellery on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.

Creators tag @sorujewellery on Instagram, led by Irene Lara (754k followers, 0.4% engagement).

Influencersaccounts tagging @sorujewellery · Instagram
AccountProfileFollowersEngagementTagsRelationship
IIrene Lara@studio4lara · 🇬🇧 GBFashion style luxury Creator754k0.4%5Tagged @sorujewellery
Engagement is the median of recent posts.See all

06 · Competitors according to Gravity

Who SORU JEWELLERY competes with, by the numbers.

Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.

Gravity by Benchr finds competitors for SORU JEWELLERY among Jewelry brands in United Kingdom. The closest is Michael Michaud UK, then Harper Kendall, Mari Thomas Jewellery, Daisy London, From The Silver Screen, Lord of London.

CompetitorsJewelry · United Kingdom · similarity out of 100
BrandSimilarityGravity scoreEst. trafficInstagramTrustpilotMeta adsProducts
Michael Michaud UKmichael-michaud.com
Harper Kendallharperkendall.com
Mari Thomas Jewellerymarithomas.com
Daisy Londondaisyjewellery.com
From The Silver Screenfromthesilverscreen.co.uk
Lord of Londonlordoflondon.com
Competitors Gravity finds for SORU JEWELLERY. Similarity, Gravity score, traffic, social, reviews, ads and catalogue are for subscribers.Compare SORU JEWELLERY with Michael Michaud UK

07 · Company

The company behind SORU JEWELLERY.

Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.

SORU JEWELLERY is a company based in King's Norton, United Kingdom, on a domain registered in June 2013. It employs about 3 people.

Legal entityGravity index, Nov 2026
Legal name
Data not available
Registration no.
Data not available
VAT
Data not available
Legal form
Data not available
Entity country
🇬🇧 United Kingdom · King's Norton
Founded
Data not available
Domain registered
15 Jun 2013
Share capital
Data not available
Status
Data not available
President
Data not available
Activity code
Data not available
Employees
3 on LinkedIn
FundingGravity index, Nov 2026
Funding stage
Data not available
Total raised
Data not available
Investors
Data not available
VC-backed
Data not available
DistributionGravity index, Nov 2026
Own store
sorujewellery.com · Shopify · GBP
Catalogue
172 collections
Retailers
None recorded
Open jobs
None recorded

08 · What people ask about SORU JEWELLERY

What people ask Google about SORU JEWELLERY.

11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.

Is SORU JEWELLERY a legit company?

According to Gravity by Benchr, SORU JEWELLERY is a brand based in King's Norton, United Kingdom: its website has existed since June 2013, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 3 people on LinkedIn, it has 225,863 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.

SORU JEWELLERY reviews: is it worth it?

Customers rate SORU JEWELLERY 4.7 out of 5 on Trustpilot over 377 reviews, 37 of them in the last twelve months: 90% give five stars, 3% one star. Gravity by Benchr places that review volume in the top 20% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.

What is SORU JEWELLERY?

SORU JEWELLERY is a brand that creates sustainable jewels handmade in Italy and Turkey, blending timeless elegance with bold, feminine design. Gravity by Benchr classifies it under Jewelry, with Earrings making up 32% of the catalogue. Source: Gravity by Benchr product classification, October 2026.

How much does SORU JEWELLERY cost?

SORU JEWELLERY's best seller, Gift Wrapping (1 Per Item), sells £5.00 on sorujewellery.com. 98% of the catalogue is in stock. Gravity does not track prices daily: check sorujewellery.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.

SORU JEWELLERY promo code

Gravity by Benchr does not collect discount codes. What Gravity observes: SORU JEWELLERY advertises on Facebook and Instagram and on Google, where its offers often run. Check sorujewellery.com for current promotions. Source: Gravity by Benchr ad records, October 2026.

Where can I buy SORU JEWELLERY?

SORU JEWELLERY sells on its own website, sorujewellery.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.

Who owns SORU JEWELLERY?

Gravity by Benchr records a company based in King's Norton, United Kingdom, whose domain was registered in 2013, with 3 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.

Is SORU JEWELLERY growing?

Yes. Gravity by Benchr estimates about 40,700 visits to sorujewellery.com in September 2026, down 25% in a month and up 50% over three months. SORU JEWELLERY ranks #803 of 33,382 Jewelry brands in United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.

Which platform and tools does SORU JEWELLERY use?

Gravity by Benchr identifies sorujewellery.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since April 2024. Source: Gravity by Benchr platform and advertising records, November 2026.

How much does SORU JEWELLERY spend on Meta ads?

Gravity by Benchr does not publish a spend figure for SORU JEWELLERY on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.

Who are the biggest Jewelry brands in United Kingdom?

Among Jewelry brands in United Kingdom in the Gravity by Benchr index, SORU JEWELLERY ranks #803 of 33,382 by estimated traffic. Its closest competitors on the same market are Michael Michaud UK, Harper Kendall, Mari Thomas Jewellery, Daisy London and From The Silver Screen. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.

Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SORU JEWELLERY.