Brand page · Plants · United Kingdom
Soto traffic, ads & competitors 42.6k visits a month, 41 active Meta ads, Gravity score 652.
Soto — Soto Gardens is an online retailer that delivers professionally designed plants, pots and garden accessories to customers' doors. In September 2026 sotogardens.com drew an estimated 42.6k visits, down 11% on the month before. It ranks #72 of 727 Plants brands in the United Kingdom and holds a 4.8 Trustpilot rating over 1,111 reviews.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 48 peers: Plants brands in the United Kingdom with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soto Gardens is an online retailer that delivers professionally designed plants, pots and garden accessories to customers' doors.
01 · Traffic
Soto website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soto drew an estimated 42.6k visits in September 2026, down 11% on the month before and down 12% over three months.
- Worldwide#194,768of 4.5m sites · Top 5%
- In United Kingdom#10,212of 192k sites · Top 10%
- Plants, worldwide#940of 28,421 brands · Top 5%
- Plants, United Kingdom#72of 727 brands · Top 10%
42.6k
estimated visits in September
1 mo ▼ −11.0%4 mo ▼ −12.4%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
Soto reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soto holds 4.8 out of 5 on Trustpilot over 1,111 reviews, 294 of them in the last twelve months: 95% of customers give five stars and 1% one star. That volume places Soto in the top 10% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 5%.
Garden Garden Center Flower Delivery Flower Designer Wholesale Plant Nursery Flower Market
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
Soto best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soto sells on Shopify, 87% of its catalogue in stock. The best seller is Astrantia Star of Billion, at £15.00, followed by Golden Dew and Catmint.
#1Astrantia Star of BillionSoto£15.00In stock
#2Golden DewSoto£12.00In stock
#3CatmintSoto£15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soto in its comparison group.
- Average rating
- 4.90 / 5
- Rated products
- 17% of the catalogue
- In stock
- 87%
- Upper price quartile
- US$231.63
- Currency
- GBP
04 · Ads
Soto ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soto runs Meta ads on Facebook, Instagram, and has advertised on Google since January 2024 (image, text, video).
Soto GardensSoto Gardens6 Oct 2026image
Soto GardensSoto Gardens6 Oct 2026image
Soto GardensSoto Gardens6 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Soto Gardensverified
Text ad20 Oct 2026Soto Gardensverified
Text ad19 Oct 2026Soto Gardensverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Soto influencers
The creators who tag @sotogardens on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @sotogardens on Instagram, led by Sarah-Louise & Christopher Phelps (453k followers, 9.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| SSarah-Louise & Christopher Phelps@no.17house · 🇬🇧 GB | Decoration garden diy Creator | 453k | 9.2% | 1 | Tagged @sotogardens |
06 · Competitors according to Gravity
Soto competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soto among Plants brands in the United Kingdom. The closest is Happy Houseplants, then The Alocasia Company, Rebel Plants, Chop n Grow, HORTOLOGY, Patch.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Happy Houseplantshappyhouseplants.co.uk | |||||||
| The Alocasia Companythealocasiacompany.co.uk | |||||||
| Rebel Plantsrebelplants.co.uk | |||||||
| Chop n Growchopngrow.co.uk | |||||||
| HORTOLOGYhortology.co.uk | |||||||
| Patchcheckout.patchplants.com |
07 · Company
Who is behind Soto?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soto is a company based in Mitcham, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in July 2021. It employs about 5 people.
- Entity country
- 🇬🇧 United Kingdom · Mitcham
- Founded
- 2021, per LinkedIn
- Domain registered
- 12 Jul 2021
- Status
- Operating
- Employees
- 5 on LinkedIn
- Own store
- sotogardens.com · Shopify · GBP
- Catalogue
- 182 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soto
What people ask Google about Soto.
11 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soto a legit company?
According to Gravity by Benchr, Soto is a brand based in Mitcham, United Kingdom: its website has existed since July 2021, its Trustpilot profile is claimed by the brand, it sells on a Shopify store, it employs 5 people on LinkedIn, it has 51,917 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
Soto reviews: is it worth it?
Customers rate Soto 4.8 out of 5 on Trustpilot over 1,111 reviews, 294 of them in the last twelve months: 95% give five stars, 1% one star. Gravity by Benchr places that review volume in the top 10% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Soto?
Soto Gardens is an online retailer that delivers professionally designed plants, pots and garden accessories to customers' doors. Gravity by Benchr classifies it under Plants, with Indoor & Outdoor Plants making up 31% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Soto prices: how much is it?
Soto's best seller, Astrantia Star of Billion, sells £15.00 on sotogardens.com. 87% of the catalogue is in stock. Gravity does not track prices daily: check sotogardens.com before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Soto have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soto advertises on Facebook and Instagram and on Google, where its offers often run. Check sotogardens.com for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where to buy Soto?
Soto sells on its own website, sotogardens.com, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who owns Soto?
Gravity by Benchr records a company based in Mitcham, United Kingdom, founded in 2021 according to LinkedIn, on a domain registered in 2021, with 5 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soto growing?
Not at the moment. Gravity by Benchr estimates about 42,600 visits to sotogardens.com in September 2026, down 11% in a month and down 12% over three months. Soto ranks #72 of 727 Plants brands in the United Kingdom in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soto use?
Gravity by Benchr identifies sotogardens.com as a Shopify store (standard plan, not Shopify Plus), selling in GBP. The brand has claimed its Trustpilot profile. It advertises through Meta and on Google since January 2024. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Soto's ad budget?
Gravity by Benchr does not publish a spend figure for Soto on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Plants brands in the United Kingdom?
Among Plants brands in the United Kingdom in the Gravity by Benchr index, Soto ranks #72 of 727 by estimated traffic. Its closest competitors on the same market are Happy Houseplants, The Alocasia Company, Rebel Plants, Chop n Grow and HORTOLOGY. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Category
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soto.