Brand page · Food Items · Australia
Soul Origin: 154k visits a month, 174 active Meta ads, Gravity score 599.
Soul Origin — Soul Origin is an Australian fast food franchise that offers fresh and nutritious food including salads, sandwiches, and specialty coffee, available for delivery and takeaway. In September 2026 soulorigin.com.au drew an estimated 154k visits, up 20% on the month before. It ranks #23 of 3,754 Food Items brands in Australia.
Updated Traffic Sept 2026Meta ads 9 Oct 2026Google ads 20 Oct 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 35 peers: Food Items brands in Australia with 100K–1M monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
Soul Origin is an Australian fast food franchise that offers fresh and nutritious food including salads, sandwiches, and specialty coffee, available for delivery and takeaway.
01 · Traffic
How much traffic Soul Origin gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Soul Origin drew an estimated 154k visits in September 2026, up 20% on the month before and up 4% over three months.
- Worldwide#65,205of 4.5m sites · Top 5%
- In Australia#1,372of 105k sites · Top 5%
- Food Items, worldwide#1,609of 260,714 brands · Top 1%
- Food Items, Australia#23of 3,754 brands · Top 1%
154k
estimated visits in September
1 mo ▲ +19.7%4 mo ▲ +4.0%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Soul Origin.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Soul Origin holds 2.3 out of 5 on Trustpilot over 7 reviews, 2 of them in the last twelve months: 0% of customers give five stars and 71% one star.
Online Food Ordering Service Fast Food Restaurant Take Away Service Food Products Supplier
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Soul Origin sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Soul Origin sells on Shopify, 89% of its catalogue in stock. The best seller is Vegan Chai Bundle, at A$50.00, followed by ST Ali Lemongrass & Ginger Tea - 125g and ST Ali Peppermint Tea - 125g.
Vegan Chai BundleSoul OriginA$50.00In stock
ST Ali Lemongrass & Ginger Tea - 125gSoul OriginA$15.00In stock
ST Ali Peppermint Tea - 125gSoul OriginA$15.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places Soul Origin in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 89%
- Upper price quartile
- Data not available
- Currency
- AUD
04 · Ads
What Soul Origin is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Soul Origin runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, whatsapp, and has advertised on Google since September 2023 (image, text, video).
Soul OriginSoul Origin8 Oct 2026image
Soul OriginSoul Origin7 Oct 2026image
Meet the Mortadella Pesto. SO Italian.Soul Origin6 Oct 2026video- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Soul Originverified
Text ad20 Oct 2026Soul Originverified
Text ad19 Oct 2026Soul Originverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Soul Origin.
The creators who tag @soulorigin on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soulorigin on Instagram, led by Lindsey Hoad • Sydney Food Photographer (23.2k followers, 2.2% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| LLindsey Hoad • Sydney Food Photographer@thegourmetguerrilla · 🇦🇺 AU | Food cooking nutrition Creator | 23.2k | 2.2% | 3 | Tagged @soulorigin |
06 · Competitors according to Gravity
Who Soul Origin competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Soul Origin among Food Items brands in Australia. The closest is Pret, then Just Salad, lamadeleine.com, Panera Bread, Greggs, Starbucks Australia.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Pretpret.co.uk | |||||||
| Just Saladjustsalad.com | |||||||
| lamadeleine.comlamadeleine.com | |||||||
| Panera Breadpanerabread.com | |||||||
| Greggsgreggs.co.uk | |||||||
| Starbucks Australiastarbucks.com.au |
07 · Company
The company behind Soul Origin.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Soul Origin is a company based in Australia, founded in 2011 according to LinkedIn. It employs about 480 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- 🇦🇺 Australia
- Founded
- 2011, per LinkedIn
- Domain registered
- Data not available
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 480 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- soulorigin.com.au · Shopify · AUD
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Soul Origin
What people ask Google about Soul Origin.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Soul Origin legit?
According to Gravity by Benchr, Soul Origin is a brand based in Australia: it sells on a Shopify store, it employs 480 people on LinkedIn, it has 33,178 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What does Soul Origin sell?
Soul Origin is an Australian fast food franchise that offers fresh and nutritious food including salads, sandwiches, and specialty coffee, available for delivery and takeaway. Gravity by Benchr classifies it under Food Items, with Prepared Foods making up 14% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
Is Soul Origin expensive?
Soul Origin's best seller, Vegan Chai Bundle, sells A$50.00 on soulorigin.com.au. 89% of the catalogue is in stock. Gravity does not track prices daily: check soulorigin.com.au before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Does Soul Origin have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Soul Origin advertises on Facebook and Instagram and on Google, where its offers often run. Check soulorigin.com.au for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy Soul Origin?
Soul Origin sells on its own website, soulorigin.com.au, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind Soul Origin?
Gravity by Benchr records a company based in Australia, founded in 2011 according to LinkedIn, with 480 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is Soul Origin growing?
Yes. Gravity by Benchr estimates about 154,100 visits to soulorigin.com.au in September 2026, up 20% in a month and up 4% over three months. Soul Origin ranks #23 of 3,754 Food Items brands in Australia in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does Soul Origin use?
Gravity by Benchr identifies soulorigin.com.au as a Shopify store (standard plan, not Shopify Plus), selling in AUD. It advertises through Meta and on Google since September 2023. Source: Gravity by Benchr platform and advertising records, November 2026.
What is Soul Origin's ad budget?
Gravity by Benchr does not publish a spend figure for Soul Origin on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Food Items brands in Australia?
Among Food Items brands in Australia in the Gravity by Benchr index, Soul Origin ranks #23 of 3,754 by estimated traffic. Its closest competitors on the same market are Pret, Just Salad, lamadeleine.com, Panera Bread and Greggs. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Soul Origin.