Brand page · Personal Care · India
SoulTree traffic, ads & competitors 33.7k visits a month, 15 active Meta ads, Gravity score 533.
SoulTree — SoulTree is an Indian brand that sells certified natural ayurvedic beauty and skincare products made from organic ingredients. In September 2026 soultree.in drew an estimated 33.7k visits, down 18% on the month before. It ranks #573 of 2,859 Personal Care brands in India.
Updated Traffic Sept 2026Meta ads 7 Oct 2026Google ads 20 Oct 2026Instagram Sept 2026Trustpilot Oct 2026Catalogue Oct 2026Gravity score 2 Nov 2026
Gravity score
Percentiles within 389 peers: Personal Care brands in India with 30K–100K monthly visits. Recomputed nightly, last on 2 Nov 2026.
About the store
SoulTree is an Indian brand that sells certified natural ayurvedic beauty and skincare products made from organic ingredients.
01 · Traffic
SoulTree website traffic
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
SoulTree drew an estimated 33.7k visits in September 2026, down 18% on the month before and up 3% over three months.
- Worldwide#238,320of 4.5m sites · Top 10%
- In India#11,217of 164k sites · Top 10%
- Personal Care, worldwide#12,145of 215,119 brands · Top 10%
- Personal Care, India#573of 2,859 brands · Top 30%
33.7k
estimated visits in September
1 mo ▼ −17.7%4 mo ▲ +2.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
SoulTree reviews
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
SoulTree holds 2.1 out of 5 on Trustpilot over 9 reviews, 3 of them in the last twelve months: 22% of customers give five stars and 67% one star.
Beauty Product Supplier Cosmetics Store Health and Beauty Shop Cosmetics Industry Beauty Supply Store Cosmetic Products Manufacturer
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
SoulTree best-selling products
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
SoulTree sells on Shopify, 72% of its catalogue in stock. The best seller is Pure Black Kajal, at ₹1,095.00, followed by Hibiscus & Honey with Organic Ghee Lip Balm and Indian Rose Face Wash with Turmeric & Honey.
#1Pure Black KajalSoulTree₹1,095.00In stock
#2Hibiscus & Honey with Organic Ghee Lip BalmSoulTree₹845.00In stock
#3Indian Rose Face Wash with Turmeric & HoneySoulTree₹1,450.00In stock- +View all productsRankings over time, ratings, stock and the ads that lead to each product. Free account.Sign in to Gravity
Share of the catalogue by product family.
The dominant category places SoulTree in its comparison group.
- Average rating
- Data not available
- Rated products
- 0% of the catalogue
- In stock
- 72%
- Upper price quartile
- US$26.37
- Currency
- INR
04 · Ads
SoulTree ads
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
SoulTree runs Meta ads on Facebook, Instagram, Messenger, Audience Network, Threads, and has advertised on Google since November 2021 (image, text, video).
Matte Kohl, ReimaginedSoulTree24 Sept 2026video
Tarang Teal — Mystic Ocean AzuriteSoulTree19 Sept 2026image
Raga Rust — Smouldering Ember GarnetSoulTree9 Sept 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad20 Oct 2026Vedicare Ayurveda Pvt. Ltd.verified
Text ad20 Oct 2026Vedicare Ayurveda Pvt. Ltd.verified
Text ad20 Oct 2026Vedicare Ayurveda Pvt. Ltd.verified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
SoulTree influencers
The creators who tag @soultree.in on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @soultree.in on Instagram, led by Tea Trunk (58.4k followers, 0.1% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| TTea Trunk@teatrunk · 🇮🇳 IN | Food cooking nutrition Creator | 58.4k | 0.1% | 1 | Tagged @soultree.in |
06 · Competitors according to Gravity
SoulTree competitors and alternatives
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for SoulTree among Personal Care brands in India. The closest is Maximor, then Jeannot Ceuticals, Contraband, Formial Labs, MOIRA Beauty, Melblok.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| Maximormaximor.in | |||||||
| Jeannot Ceuticalsjeannotceuticals.com | |||||||
| Contrabanditscontraband.com | |||||||
| Formial Labsformial.in | |||||||
| MOIRA Beautymoirabeauty.in | |||||||
| Melblokmelblok.com |
07 · Company
Who is behind SoulTree?
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
SoulTree is a company based in Greater Noida, India, founded in 2006 according to LinkedIn, on a domain registered in July 2016. It employs about 59 people.
- Entity country
- 🇮🇳 India · Greater Noida
- Founded
- 2006, per LinkedIn
- Domain registered
- 4 Jul 2016
- Status
- Operating
- Employees
- 59 on LinkedIn
- Own store
- soultree.in · Shopify · INR
- Catalogue
- 129 collections
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about SoulTree
What people ask Google about SoulTree.
10 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is SoulTree legit?
According to Gravity by Benchr, SoulTree is a brand based in Greater Noida, India: its website has existed since July 2016, it sells on a Shopify store, it employs 59 people on LinkedIn, it has 205,412 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, November 2026.
What is SoulTree?
SoulTree is an Indian brand that sells certified natural ayurvedic beauty and skincare products made from organic ingredients. Gravity by Benchr classifies it under Personal Care, with Cosmetics making up 53% of the catalogue. Source: Gravity by Benchr product classification, October 2026.
SoulTree prices: how much is it?
SoulTree's best seller, Pure Black Kajal, sells ₹1,095.00 on soultree.in. 72% of the catalogue is in stock. Gravity does not track prices daily: check soultree.in before buying. Source: Gravity by Benchr catalogue reading, October 2026.
Is there a SoulTree discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: SoulTree advertises on Facebook and Instagram and on Google, where its offers often run. Check soultree.in for current promotions. Source: Gravity by Benchr ad records, October 2026.
Where can I buy SoulTree?
SoulTree sells on its own website, soultree.in, a Shopify store. Gravity by Benchr lists no retailer or marketplace for the brand. Source: Gravity by Benchr retailer data, November 2026.
Who is behind SoulTree?
Gravity by Benchr records a company based in Greater Noida, India, founded in 2006 according to LinkedIn, on a domain registered in 2016, with 59 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records, November 2026.
Is SoulTree growing?
Yes. Gravity by Benchr estimates about 33,700 visits to soultree.in in September 2026, down 18% in a month and up 3% over three months. SoulTree ranks #573 of 2,859 Personal Care brands in India in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
Which platform and tools does SoulTree use?
Gravity by Benchr identifies soultree.in as a Shopify store (standard plan, not Shopify Plus), selling in INR. It advertises through Meta and on Google since November 2021. Source: Gravity by Benchr platform and advertising records, November 2026.
What is SoulTree's ad budget?
Gravity by Benchr does not publish a spend figure for SoulTree on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Audience Network, Threads. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands in India?
Among Personal Care brands in India in the Gravity by Benchr index, SoulTree ranks #573 of 2,859 by estimated traffic. Its closest competitors on the same market are Maximor, Jeannot Ceuticals, Contraband, Formial Labs and MOIRA Beauty. Source: Gravity by Benchr competitor analysis, same category, same market, similar size, November 2026.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with SoulTree.