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- Specsavers New Zealand
Brand page · Personal Care
Specsavers New Zealand: 284k visits a month, 80 active Meta ads.
Specsavers New Zealand — Specsavers New Zealand is an eye care provider offering glasses, contact lenses, eye tests, and hearing services through locally owned optometrists and audiology professionals. In September 2026 specsavers.co.nz drew an estimated 284k visits, up 20% on the month before. It ranks #4 of 1,332 Personal Care brands and holds a 4.5 Trustpilot rating over 2,655 reviews.
Updated Traffic Sept 2026Meta ads 15 Oct 2026Google ads 19 Oct 2026Trustpilot Oct 2026
About the store
Specsavers New Zealand is an eye care provider offering glasses, contact lenses, eye tests, and hearing services through locally owned optometrists and audiology professionals.
01 · Traffic
How much traffic Specsavers New Zealand gets.
The traffic card of the Gravity brand page: the latest month and its two trends. The monthly curve, 24 months of history, the audience by country, the traffic sources and the category comparison are for members, free to start.
Specsavers New Zealand drew an estimated 284k visits in September 2026, up 20% on the month before and up 28% over three months.
- Worldwide#45,388of 4.5m sites · Top 5%
- In New Zealand#154of 26.3k sites · Top 1%
- Personal Care, worldwide#1,668of 215,119 brands · Top 1%
- Personal Care, New Zealand#4of 1,332 brands · Top 1%
284k
estimated visits in September
1 mo ▲ +19.5%4 mo ▲ +27.8%
The monthly curve, 24 months of history and the category comparison.
Create your free account02 · Reviews
What customers say about Specsavers New Zealand.
The review cards of the Gravity brand page: the Trustpilot page, with its star distribution and the brand's tiers against the index, and the Google reviews. The TrustScore history and the review velocity against the category are for signed-in members.
Specsavers New Zealand holds 4.5 out of 5 on Trustpilot over 2,655 reviews, 582 of them in the last twelve months: 71% of customers give five stars and 10% one star. That volume places Specsavers New Zealand in the top 5% of the 270,321 Trustpilot pages in the Gravity index, and its rating quality in the top 20%.
Beauty & Well-being
Data not available
Review velocity, TrustScore history and the category comparison are on the Gravity brand page.
03 · Products
What Specsavers New Zealand sells, ranked by sales.
The top three products in the catalogue, in the store's own best-seller order, with price and stock. The full catalogue, the rankings over time and the ads that lead to each product are for signed-in members.
Gravity by Benchr has not read Specsavers New Zealand's catalogue yet.
Data not available
Data not available
Share of the catalogue by product family.
The dominant category places Specsavers New Zealand in its comparison group.
- Average rating
- Data not available
- Rated products
- Data not available
- In stock
- Data not available
- Upper price quartile
- Data not available
- Currency
- Data not available
04 · Ads
What Specsavers New Zealand is advertising right now.
Meta and Google ads, as the Gravity brand page shows them; the blurred ones are placeholders. Every creative, how long it ran, its EU reach and the estimated monthly spend band are for signed-in members.
Specsavers New Zealand runs Meta ads on Facebook, Instagram, Messenger, Threads, whatsapp, and has advertised on Google since April 2025 (image, text).
Free Shipping on Contacts, No Minimum SpendSpecsavers New Zealand14 Oct 2026video
Free Shipping on Contacts, No Minimum SpendSpecsavers New Zealand14 Oct 2026video
Find us at 43 Horomatangi StreetSpecsavers New Zealand14 Oct 2026image- +View all Meta adsReach per ad, how long each creative ran, and the estimated monthly spend band. Free account.Sign in to Gravity
Text ad19 Oct 2026Chemistry Media Limitedverified
Text ad19 Oct 2026Chemistry Media Limitedverified
Text ad19 Oct 2026Chemistry Media Limitedverified
- +View all Google adsFormats, first and last seen, and the keywords the brand bids on. Free account.Sign in to Gravity
05 · Influencers
Who talks about Specsavers New Zealand.
The creators who tag @specsaversnewzealand on Instagram, found by Gravity by Benchr in their posts. One is shown here; the full list, the audiences and the contact details are for signed-in members.
Creators tag @specsaversnewzealand on Instagram, led by Kate (22.3k followers, 3.0% engagement).
| Account | Profile | Followers | Engagement | Tags | Relationship |
|---|---|---|---|---|---|
| KKate@kateeileensands · 🇦🇺 AU | Food cooking nutrition Creator | 22.3k | 3.0% | 1 | Tagged @specsaversnewzealand |
06 · Competitors according to Gravity
Who Specsavers New Zealand competes with, by the numbers.
Gravity picks competitors from the index itself: same category, same market, similar size. The closest are named here; their figures, the full list and the side-by-side comparison are for subscribers.
Gravity by Benchr finds competitors for Specsavers New Zealand among Personal Care brands. The closest is bootsopticians.com, then lenscrafters.com, Mister Spex, Eyeglass World, americasbest.com, OPSM.
| Brand | Similarity | Gravity score | Est. traffic | Trustpilot | Meta ads | Products | |
|---|---|---|---|---|---|---|---|
| bootsopticians.combootsopticians.com | |||||||
| lenscrafters.comlenscrafters.com | |||||||
| Mister Spexmisterspex.com | |||||||
| Eyeglass Worldeyeglassworld.com | |||||||
| americasbest.comamericasbest.com | |||||||
| OPSMopsm.com.au |
07 · Company
The company behind Specsavers New Zealand.
Legal entity, funding and distribution, as the Company tab of the Gravity brand page shows them. Where Gravity has nothing on file, the line says so rather than disappearing.
Specsavers New Zealand is an e-commerce brand, on a domain registered in April 2002. It employs about 19 people.
- Legal name
- Data not available
- Registration no.
- Data not available
- VAT
- Data not available
- Legal form
- Data not available
- Entity country
- Data not available
- Founded
- Data not available
- Domain registered
- 12 Apr 2002
- Share capital
- Data not available
- Status
- Data not available
- President
- Data not available
- Activity code
- Data not available
- Employees
- 19 on LinkedIn
- Funding stage
- Data not available
- Total raised
- Data not available
- Investors
- Data not available
- VC-backed
- Data not available
- Own store
- specsavers.co.nz
- Catalogue
- Data not available
- Retailers
- None recorded
- Open jobs
- None recorded
08 · What people ask about Specsavers New Zealand
What people ask Google about Specsavers New Zealand.
8 answers built from the data on this page, each one sourced to Gravity by Benchr, which say so when we don't know.
Is Specsavers New Zealand legit or a scam?
According to Gravity by Benchr, Specsavers New Zealand is a brand: its website has existed since April 2002, its Trustpilot profile is claimed by the brand, it employs 19 people on LinkedIn, it has 6,180 Instagram followers. Those are the marks of an established brand, not a pop-up shop. Source: Gravity by Benchr brand index, September 2026.
What do customers say about Specsavers New Zealand?
Customers rate Specsavers New Zealand 4.5 out of 5 on Trustpilot over 2,655 reviews, 582 of them in the last twelve months: 71% give five stars, 10% one star. Gravity by Benchr places that review volume in the top 5% of the 270,321 Trustpilot pages in its index. Source: Gravity by Benchr Trustpilot reading, October 2026.
What is Specsavers New Zealand known for?
Specsavers New Zealand is an eye care provider offering glasses, contact lenses, eye tests, and hearing services through locally owned optometrists and audiology professionals. Gravity by Benchr classifies it under Personal Care. Source: Gravity by Benchr product classification.
Does Specsavers New Zealand have a discount code?
Gravity by Benchr does not collect discount codes. What Gravity observes: Specsavers New Zealand advertises on Facebook and Instagram and on Google, where its offers often run. Check specsavers.co.nz for current promotions. Source: Gravity by Benchr ad records, October 2026.
Who owns Specsavers New Zealand?
Gravity by Benchr records a company, whose domain was registered in 2002, with 19 employees on LinkedIn. Gravity publishes no personal data about founders. Source: Gravity by Benchr company records.
Is Specsavers New Zealand growing?
Yes. Gravity by Benchr estimates about 284,200 visits to specsavers.co.nz in September 2026, up 20% in a month and up 28% over three months. Specsavers New Zealand ranks #4 of 1,332 Personal Care brands in the Gravity index. Source: Gravity by Benchr estimated traffic, September 2026.
What is Specsavers New Zealand's ad budget?
Gravity by Benchr does not publish a spend figure for Specsavers New Zealand on this page. What Gravity observes: an active Meta advertiser, on Facebook, Instagram, Messenger, Threads, WhatsApp. The estimated monthly spend band, derived from the EU reach of each ad, is on the Gravity brand page. Source: Gravity by Benchr Meta Ad Library records, October 2026.
Who are the biggest Personal Care brands?
Among Personal Care brands in the Gravity by Benchr index, Specsavers New Zealand ranks #4 of 1,332 by estimated traffic. Its closest competitors on the same market are bootsopticians.com, lenscrafters.com, Mister Spex, Eyeglass World and americasbest.com. Source: Gravity by Benchr competitor analysis, same category, same market, similar size.
Gravity by Benchr indexes more than 4 million e-commerce brands across 150 countries. Figures on this page are estimates, updated monthly; the Gravity score is recomputed nightly. Not affiliated with Specsavers New Zealand.